J Sainsbury Company Evaluation and Analysis

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This report is going to look at J Sainsbury and evaluate the aspects of the company’s financial position, performance and strategy. The original numbers and base information have been gathered from Sainsbury’s Annual Reports 2010-2013, which seek to meet predominantly the needs of Sainsbury’s shareholders. All numbers not in percentages are in £million unless otherwise stated. The figures are taken from J Sainsbury’s group accounts, which is made up of retailing, financial services and property investment. Its segment revenues solely comprise of retail business and therefore the financial reporting will be based on Sainsbury’s retail sector alone. Financial performance Sainsbury’s has a 16.8% market share in the UK supermarket industry. It has increased its property market value over the last four years by £1.7billion and within the last year has opened 14 new supermarkets, 87 convenience stores and created 5000 new jobs. In addition, total sales have reached £25,632 million, a 4.3% increase from the previous year. It has also had thirty-four consecutive quarters of like-for-like sales growth. These initial figures indicate that Sainsbury’s is in a strong position. The gross profit margin has remained stable since 2010, increasing from 5.42% to 5.48% in 2013, a 0.01% increase over the four years. These figures are relatively low because the retail industry operates on low prices. Supermarket retailing is a low margin business and therefore prices have to be kept low to remain competitive. The addition of new space acquired has contributed to higher operating costs, which has kept the gross profit margin low, however, the gross and operating profit margins were maintained despite continued cost inflation, representing stabilit... ... middle of paper ... ... and 2012 due to Sainsbury’s higher rate of dividend. This general trend shows that Sainsbury’s will be in a position to maintain this dividend for the foreseeable future. Sainsbury’s has a low dividend cover and its rate of dividend directly reflects its earnings per share and therefore increases in dividend are implemented only once increased earnings are secure (Johnson, Scholes and Whittington, 2008). Shareholder returns are in the form of dividends. The value of capital remains stable. Its small growth in dividend is attributable to investment in expansion, which will ultimately provide long-term returns and profit to shareholders. Price/ earnings ratio is the most widely equity valuation multiple. Sainsbury’s price/ earnings ratio, a measure of “payback”, has been gradually decreasing, indicating that earnings are increasing as prices are remaining stable.

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