International Marketing: The Case of Nass Corporation

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Country: Bahrain
Company name: Nass Corporation B.S.C.
Background:
Businessman Abdullah Ahmed Nass started his business in Bahrain year 1963; he got experience in contracting industry and local entrepreneur from Saudi Arabia and set up his own civil construction and general trading business soon in same year 1963. Because of his perfection in trading soon he become responsible for major construction projects and gain reputation of honest dealing, quantitative and qualitative services. He set up many companies in Kingdom of Bahrain, to provide quick services and materials. As time passes his business also gradually spread he formed concrete company and food wholesale and import services. Bahrain’s first sulphuric acid company is also established by Nass.

Introduction:
A public joint company which established on 17th September 2005 in Kingdom of Bahrain Named as Nass Corporation BSC, public joint company means this corporation lies between the definition of partnership and corporation. The corporation started business by merging its core construction businesses, division comprising and subsidiaries. Corporation main focus is to provide suitable/convenient single source to multi value added services quickly and easily, with the objective of customer satisfaction. Nass Company slowly and gradually became a big corporation with multi divisions which are:

 Nass International Trading (NIT): this division serves “Mobility Solution” means buying and selling abroad.
 Nass Scafform: it is a professional and competitively priced scaffolding service; provide value added scaffolding and qualitative services to gulf region.
 Nass Sand Processing Plant (NSPP): this division builds sand especially for Bahraini constructing industr...

... middle of paper ...

... Physical distribution: Product distribution on suitable price in suitable place by physical ways.
 Export documentation: full details of product export and marketing mix.
 Pricing: high quality with low price makes the export profitable.
Conclusion:
Finally International Business is a route that focuses on organizations development opportunities towards global market, selecting assets or resources that are reliable with and loyal to its long and short term strategic objectives and goals. This assignment concluded that there are many entry methods of international marketing which are currently used in kingdom of Bahrain. Each method depend on company’s willingness and capabilities. Before globalizing, Companies need to be very careful in choosing methods because it may lead to failure which may result in profit loss or probably lead to closure of company.

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