Information Technology and Cultural Imperialism

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Information Technology and Cultural Imperialism

At what point does information technology become not merely convenient, but

indispensable in societies? That is, can countries that have previously been

isolated geographically, culturally, and / or economically continue to do so by

“opting-out” of the very technologies that are pulling the world together now? Do

countries have a right to national isolation, if they choose it? Can they still retain

the values and traditions of their culture if they instead opt to modernize and

embrace information technologies? Or, will such a convergence of similar

technologies gradually force more similarities between societies, potentially

resulting in a loss of cultural distinctiveness? These are questions that concern me.

In Society and Technological Change, Rudi Volti refers to these issues as

being ones of convergence theory. He states that, “Although the world’s nations

have different histories and cultural orientations, they are becoming more similar

to each other [that is, converging] as they make use of the same technologies”

(268). Essentially, he argues that in modern society, convergence theory is often

equated with Westernization by default, due to most technologically advanced

countries being from the West—with the notable exception of Japan. The problem

is that countries view the ongoing invasion of foreign media and technologies as

nothing less than an overt threat to their cultures and ways of life. They equate

modernization with Westernization with Americanization, and see their own

values continually being assimilated into and moulded by the U.S.

This phenomenon is often referred to as “cultural imperialism,” “lipstick

imperialism,” or “aping the West.”...

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