Influenza Vaccines

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Influenza is a major cause of worldwide morbidity and mortality every year, although Influenza Vaccines (i.e., flu shots) is a effective way to decrease the chance of morbidity and mortality caused by influenza. Therefore, it is important to know the reason for non-vaccination, and find the methods to increase the coverage rate of vaccination in population. A resent study done by Chinese researchers indicates a low vaccination rate, which is just 16.7%, in year 2010/2011 of Beijing, and the same situation in five European courtiers . It is surprising that the study also suggests a positive relationship between low education and the influenza vaccination, even though a higher level of education is thought to be positive related to influenza vaccination. I will explain this phenomenon by comparing traditional economics and behavioural economics, and then I will give some behavioural economics solution to increase immunization rates.
Traditionally, economists assume that people choose whether to be vaccinated based on their examination of "perceived costs and benefit ". To be specific, they consider the probability of being infected, how bad the illness will be, the effectiveness of the vaccine, and the side effect of the vaccination. Traditional economics also assume that "the decision based on a time discount rate ", as the benefits of vaccination will be realized in the future while its cists are paid in the present. Well-educated people may think that they have a low change to be affected by the flu, and they do not want to spend the time and money to take the shot, in addition, the side effect may cause more "loss" than taking the shot. For example, from the research done by S. Wu, and P.Yang, 67% of the well-educated ...

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...shot to general population rather than only a group of the population.

Bibliography
"Inactivated Influenza Vaccine," HealthLinkBC, October 2013, accessed March 3,2014, http://www.headthlink.ca/healthfiles/hfile12d.stm

Masatlioglu, Y. and E. A. Ok. 2005. "Rational Choice with Status Quo Bias." Journal of Economic Theory 121 (1): 1-29. doi:10.1016/j.jet.2004.03.007

Tsutsui, Yoshiro, Benzion, Uri, Shahrabani ,Shosh and Din,Gregory Yom, " Decision to Get Influenza Vaccination: A Behavioral Economic Approach, " Discussion Papers in Economics and Business ,no.3(2010): 136.

Wu, Shuangsheng, Yang, Peng HaiyueLi, Ma, Chunna, Zhang, Yi and Wang, Quanyi "Influenza vaccination coverage rates among adults before and after the 1009 influenza pendemic and the reasons for non-vaccinatio in Beijing, China: A cross-sectional study," BMC Public Health, no.13(2013):636.

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