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Agenda setting theory how is it related to politics
China mass media
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“It’s not what you say, it’s how you say it” (Luntz, cited in Scheufele and Tewksbury, 2007: 9).
Introduction
Agenda setting describes the ability of those in positions of power, such as the mass media and influential political leaders, to transfer salience to certain issues that they deem important, while pushing other issues that they deem less important to a lower priority and out of the public view. There is an abundance of literature on the agenda setting process, but it is mainly focused on agenda setting in the West. Therefore, this paper will look at agenda setting in China, which has a Communist government in power that likes to use the influence and control it has and likes to apply harsh censorship on the media and its content. “The Chinese mass media have served effectively in agenda setting to conduct positive propaganda for Party ideologies and policies (Li, Qin, & Kluver, 2003)” (Luo, 2012:1). It will look at whether the Chinese government is successful or not in using its control over the media to promote the issues it believes in. The purpose of this paper will be to see the extent to which the Chinese government has control over the media. This will be done by using articles and blog posts from both government affiliated and independent sources that will help in providing unbiased results. The lack of literature looking at agenda setting outside the West makes this an interesting case to study as it can provide additional information about and the opportunity to explore agenda setting in a Chinese context. Agenda setting is an important topic in political communications and China is becoming a strong and powerful world player, therefore it is crucial to look at agenda setting in a Chinese context.
Literat...
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Zhang, X., (2011), The Transformation of Political Communication in China - From Propoganda to Hegemony (World Scientific Publishing Co. Pte. Ltd).
Zhao, Y., (1998), Media, Market, and Democracy in China - Between the party line and the bottom line (Urbana and Chicago: University of Illinois Press).
Zhou, Y., & Moy, P., (2007) ‘Parsing Framing Processes: The Interplay Between Online Public Opinion and Media Coverage’ Journal of Communications 57: 79-98.
Appendix
“...we reiterate that the media must report the story in strict accordance with Xinhua News Agency wire copy; downplay the story; do not speculate on it; do not exaggerate it; do not put the story on the front page or website homepage; do not produce any other reports or commentary; do not use images...(October 30, 2013)” (Henochowicz, China Digital Times, 2013).
Schoenhals, Michael. China's Cultural Revolution, 1966-1969: Not a Dinner Party. Armonk, NY: M.E. Sharpe, 1996. Print.
Osborne, Evan. "China's First Liberal." Independent Review 16.4 (2012): 533+. Academic OneFile. Web. 4 Apr. 2014.
China joined the global Internet age in 1994, and has been commercially available since 1995. Since then, Chinese Internet usage has seen explosive growth, doubling every six months, and the number of online users is only second to the US. The Internet age ushered in the information age with a new world of freedom and expression for the Chinese. However, soon after its inception, the Chinese government has reined in the free wheeling Internet users and has imposed new laws and restrictions to access and content on the Internet.
For several decades, since the death of Mao Zedong, dissidence among the public has increased against the single-party system of Mao’s Chinese Communist Party, or CCP. The CCP, which Mao co-founded, has ruled China since 1949 with little or no opposition party. The ruling party has long crushed dissent since its founding. Three authors have looked into the dissidence. The first is Merle Goldman in her analytical essay of the intellectual class in China entitled “China’s Beleaguered Intellectuals” (2009). In this essay, Goldman focuses on the intellectuals’ struggle for political and intellectual freedom from the CCP. Goldman’s view for the future of China is one containing more political freedoms. On the other hand, Andrew G. Walder’s critical essay “Unruly Stability: Why China’s Regime Has Staying Power,” (2009) refutes Goldman’s claim that China’s intellectuals have the ability to change domestic policy. He argues that, while political dissent has become more commonplace, the CCP and authoritarian control is here to stay. The third author, Philip P. Pan and his novel Out of Mao’s Shadow: The Struggle for the Soul of a New China (2008) has a more neutral tone and shows both the side of the intellectuals and the CCP. This paper will use Pan’s book in order to determine which view, either Goldman’s or Walder’s, is correct.
York, Geoffrey. 2007. “Text-messages: the new Chinese protest tool.” Globe and Mail, Friday, June 1: A13.
Everyday people in China are suffering from their government. From being wrongly accused to being executed for petty crimes. In a country where you cannot speak your opinions, talk poorly about government officials, speak about Chinese communist failures, or even browse the internet freely. China has kept its citizens in the void. One example is the great firewall of china, which sensors most social media and other sites. This essay will go into some individual stories of the Chinese government's unfair social injustices towards its people.
398).It is also stated that news divisions reduced their costs, and raised the entertainment factor of the broadcasts put on air. (p. 400). Secondly, the media determines its sources for stories by putting the best journalists on the case and assign them to areas where news worthy stories just emanates. (p.400). Third, the media decides how to present the news by taking the most controversial or relevant events and compressing them into 30 second sound-bites. (p.402). finally, the authors also explain how the media affects the general public. The authors’ state “The effect of one news story on public opinion may be trivial but the cumulative effect of dozens of news stories may be important. This shows a direct correlation between public opinions and what the media may find “relevant”. (Edwards, Wattenberg, Lineberry, 2015, p.
News media outlets should not shy away from media framing. Media framing is how information is presented to the public, whether it is leaving information out or exaggerating the details. Erving Goffman was the first to bring forth the idea and theory of framing and defined framing as a “schemata of interpretation” that enables individuals to “locate, perceive, identify and label” occurrences or life experiences (Goffman, 1974). In his 1993 discussion of framing, Robert Entman offered a more thorough explanation: “To frame is to select some aspects of a perceived reality and make them more salient in communicating text, in such a way as to promote a particular problem definition, casual interpretation, moral evaluation, and/or treatment recommendation.” (Entman, p.52).
The way the media frame issues has a subtle yet significant effect on the general public. Studies have shown that frames can help determine which procedures we find medically necessary (Edwards, Elwyn, Covey, Matthews, & Pill, 2001), can influence our ability to recall critical details of a news story (Valkenburg, 2000), and can even subtly influence elections (Shah, Domke, & Wackman, 1996). Given the impact frames can have on the general public, it is important to have a clear way to conceptualize and measure their effects.
Gittings, John. The Changing Face of China: From Mao to market. Oxford University Press, 2005.
Whyte, M. K., (2010) ‘Do Chinese citizens want the government to do more to promote equality?’ In Gries, P. H., and Rosen, S., eds. 2010. Chinese Politics - State, society and the market. (Routledge, London and New York).
One way in which government achieves this objective, is by its ability to misuse the media’s ability to set the agenda. Contrary to popular belief, media is in fact an enormous hegemony. In fact, separate independent news organizations do not exist. Rather than creating an independent structured agenda of their own, generally lesser smaller news organizations adapt to a prepared agenda, previously constructed by a higher medium. Based upon this information alone, it is quite apparent that media functions in adherence to the characteristics of a hierarchy.
Zhao, Y., (1998), Media, Market, and Democracy in China - Between the party line and the bottom line (Urbana and Chicago: University of Illinois Press).
Interests: China’s leaders desire to improve their nation’s economy while preserving political stability. They want to censor political discussions to prevent “westernization” of China,
In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. As long as the newspapers, internet, network television, etc, continued to be easily accessible to the public, the media will continue to have an influence in shaping its opinions. Factors such as agenda-setting, framing and priming help shape the public opinions. Agenda-setting is when the media focuses their attention on selected issues on which the public will form opinion on, whereas framing allows the media to select certain aspects about the problem and then make them appear more salient. Similarly, priming works by repeatedly exposing certain issues to public. As the issues get more exposure, the individual will be more likely to recall or retain the information in their minds. This paper will discuss these three factors played out systemically by media and how our opinions are constantly being influence and shape by them.