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alcohol and culture
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Part One: 1. The discovery of beer is linked to the growth of the first civilizations because beer played a central role in the adoption of agriculture. Farming was adopted by civilizations in order to maintain the supply of beer. Farming created food surpluses which allowed civilians to specialize in other activities. The consumption of beer tipped the balance away from hunting and gathering lifestyle towards farming and a settled lifestyle. 2. The history of beer tells us that early civilizations like Egypt and Mesopotamia were made possible by agricultural surplus, in particular an excess of grain. Grain became the basis of national diet in Egypt and Mesopotamia. It was also consumed in solid and liquid forms, as bread and beer. 3. The author used variety of sources to gain information on the use of bear. Such as the “Pyramid Texts”, funeral texts that mentions several varieties of beers. He also used “The Ebers Papyrus”, an Egyptians medical text that contained hundreds of recipes for herbal remedies, many of them which involve beer. He also used Epic of Gilgamesh which showed how beer made Enkidu human. 4. Ancient cultures used beer in religious ceremonies, agricultural fertility rites, for funerals, forms of payment and currency and it provided a safe form of liquid nourishment. Beer’s consumption was socially and ritually important. 5. According to Standage beer civilized man because beer created a settled orderly lifestyle for man. Beer also formed part of their cultural and religious identity, and had great social importance. Beer also allowed man to specialize in other activities and also led to the developments of tools to collect, process, and store grain. Part Two: 1. The Use of wine differed from beer in an... ... middle of paper ... ...isen to nearly 100,000 tons. Part 6 1. Coca- Cola originated in the United States and was invented by John Pemberton. 2. The beverage was used medically it was as valuable as Brain tonic. It had a cure for all nervous infections, such as sick headache, Neuralgia, Hysteria, Melancholy, and more. The ingredients were coca, kola, and sugar. 3. Coca- Cola and the World War II reminded soldiers of home. Coca-Cola became the major drink of World War II. American servicemen identified this drink with what their country stood for. 4. Coca- Cola was thought by communist during the Cold war as standing everything wrong with capitalism. It was particularly the notion that satisfying consumers’ often trivial demands should be the organizing principles of the economy. Communist also regarded the Marshall Plan as imperialism and coca- cola is a reason for their anger.
In Bartow Elmore’s book, “Citizen Coke: The Making of Coka-Cola Capitalism” Elmore postulates on the harm that the Coca-Cola empire has caused through their shifty rise to the dominant power they are today. Pioneered by John Pemberton, Coca-Cola has established itself into one of the most popular positively branded names across the globe. Due to lobbying as well as strong marketing ploys the Coke business has developed into a ruling presence on a foundation which has been subsidized by exploitation and disregard for natural resource. Elmore employs various explanations regarding the rise of Coke and puts together pieces of the Coca-Cola empire’s fame through a side that is often not shown. Citizen Coke provides the reader with a viewpoint behind
Tom Standage has described the beginnings of six beverages: beer, wine, spirits, coffee, tea, and Coca-Cola and has found many connections, and information helpful in finding out history of the drinks themselves but also their impacts on the growth of civilization as a whole. This book connects everything with society both past and present, it makes learning about history and the way drinks connect fun and interesting. Like learning without even realizing you are. A History of the World in Six Glasses is more than just talking about each beverage as a single but as a whole, it’s connections, uses, relations, and growth they started.
A History of the World in 6 Glasses is broken down into six sections, one for each drink, the first of which is beer. Man's first civilizations...
It is not common that when one thinks of the history of the world that the thought of beer, wine, spirits, tea, coffee, or even Coca-Cola comes to mind. Matter of fact, the thought of a beverage having an impact in history may be the very last thing that comes to mind. But according to Tom Standage in his book A History of the World in 6 Glasses, he argues that these six drinks have had an all-round influence in the history of the world. It is hard to imagine that the drinks we know of today, were the foundation and building blocks of the history that has been engraved in us. As to which beverage has had a greater impact in history, it is a matter of the extent to which each particular drink has contributed to influencing, not just people, but the course of history. Not diminishing the impact of the other beverages, but coffee has had a greater impact in history over tea and the other drinks.
The government would inaccurately portray communism many times to make them look more egregious than they really were. “In the wake of the Cold War, Americans felt it was their patriotic duty to buy consumer goods to help the economy grow. In turn, the U.S. became the world’s dominant economic power” ("Cold War Influences on American Culture, Politics, and Economics"). Americans started to become more patriotic before the Cold War and did whatever they had to do to stop communism. In this instance, Americans bought more consumer goods to boost the economy, and to also show that the American way of life was superior to the communist way of life.
The author gives an elaborate explanation on the history of the beer and how the beer has led to the development of human civilization. The article has a lot of outside sources such as researches and theories that support the author’s point. According to this article, beer has played an important role in human civilization and the article points out a lot of examples on how beer was important to the people of the people for a lot of purposes. This article also uses some credible information from the research to explain how the beer was made and how it was first discovered. Finally, the article proves the point that beer has helped to improve the human
Throughout the study of how beer changed civilization, I have come to realized the way “A History Of The World In 6 Glasses” explains the founding of beer and the positive impact it has left on the beginnings of civilization very accurately. Beer truly has impacted civilization due to the many positive opportunities beer has led society to. The alcoholic beverage surprisingly was the reason mathematics was invented. The farmers would have to calculate who’s crop land was who’s, so the required measuring and diving up land. It is hard to believe that a very common beverage that is served at every restaurant basically led to the invention of mathematics. Now a days mathematics is used on a day to day basis for almost every human being. After extensive research it is safe to say the the founding
The story of alcohol in America began as early as Mayflower, the British ship, reached the American coast. Mayflower and the following ships carried plenty of beer – far more than water. One reason was that the water was often contaminated, therefore the beer was safer to drink, and the other one related to passengers´ preference to spend the long and exhausting nine-week voyage in a pleasant alcoholic stupor. Soon after landing, the settlers began making wine out of wild grapes. Rum, whiskey and hard cider were also popular drinks that time. Many American farms had a sizable apple orchard not to make apple pies, but to make hard cider. Cider was drunk daily by both young and old. Culinary historian Michael Pollan stated that “In rural areas, cider took the place not only of wine and beer but of coffee and tea, juice and even water. Indeed, in many places cider was consumed more freely than water, even by children" (qtd. in Carlson par. 18).
Alcohol became more and more popular as the years went by. People used it as an escape from reality and for recreational purposes. Eventually, it became to cause problems for many families and businesses. Women who passionately opposed the use of alcohol formed the Temperance Movement. They believed that alcohol caused societies ill such as crime, murder and fraud. Men would spend hours at saloons wasting all their money earned at work on alcohol. Thus, women began to blame their failed marriages and family relationships on alcohol. Instead of the husbands using their earned money on their family, food and education, they were wasting it on German made alcohol. At the time, Germany, America’s enemy, as a whole was despised by America. Americans were any-Germany therefore if they purchased beer; it meant that they were supporting the enemy’s economy. Throughout the country, people realized that change must occur in order to enhance the way of life. After much controversy, legislation passed the 18th amendment, the ban of alcohol. The amendmen...
Coca- Cola has always been popular with America and in the 1950s; it became the main soda to drink during the 1950s and also the golden age for the product. One glass of Coca- Cola was only five cents. The soda was a symbol of social status. If you wanted to be refreshed and satisfied, then you have to drink Coca- Cola. Celebrities, actors, athletes, workers, kids and even Santa Claus had to have Coca- Cola in their hand. With the boom of television in households, Coca-Cola became more popular because of the advertisements contain relaxing and being comfortable with the soda in their hand. It became so appealing that Time’s Magazine stated that, “It is simpler, sharper evidence than the Marshall Plan, or a voice ...
Beer and alcohol has been around for thousands of years. It was only in the 1900’s that the idea that alcohol was a bad substance came about. Before prohibition went into effect there were 900 barrels of beer brewed each year. On December 10th of 1913 prohibitionist, people who supported prohibition also know as dries, marched to the capitol for the prohibition amendment. On the opposing, the anti-prohibitionist known as wets, elected the famous brewer Anheuser Bush as their leader. During the time of debate, on April 2nd, 1917 President Wilson declared war against Germany. This war gave the prohibitionist another reason for prohibition. Most of the liquor breweries were from German descent. This gave the wets a chance to combine the idea that war and alcohol were evil because they were both German. After lots of debates prohibition finally passed and went into effect on January 16th of 1920. Once in effect, the federal government wanted the state government to enforce the prohibition laws, meanwhile the state governments thought that the federal government would enforce the new law. This caused lots of confusion and for the law to be broken in many ways. It was acceptable to make wine for home conception, though you could not sell it or sell the ingredients for...
Well, to be distinguished from a fountain. A "beer" was a deep shaft, bored far under the rocky surface by the art of man, which contained water which percolated
The Beer makes up most of the alcoholic beverage industry, with a 74% volume in 2002 (Alcoholic Beverages, 2005). The production of beer around the world has increased from 36.85 billions gallons in 2000 to 38.78 billion gallons in 2003 (Alcoholic Beverages, 2005). Beer production has been a part of society close to the beginning of civilization. A Mesopotamian tablet dating back to 7000 B.C. contains a beer recipe named ¡§wine of the grain¡¨ (Alcoholic Beverages, 2005). In 1292, a Czech Republic town produced its first pilsner beer. A prominent beer brand, Pilsner Urquell, brewing dates back to the early thirteenth century.
What's more refreshing on a hot summer day than a nice cold beer? Or how about drinking a nice cold one with some buddies after work at a local bar, sound nice doesn?t it? Beer has been around for many years and will probably be around for many more. A beer is any variety of alcoholic beverages produced by the fermentation of starchy material derived from grains or other plant sources. The production of beer and some other alcoholic beverages is often called brewing. Most every culture has there own tradition and the own take on beer, thus producing many different styles and variations.
Coca - Cola : Claims, Values and Polices Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why do you need to be a member? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, has tons of hidden meanings.