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Operations management final review
Operations management final review
Case study of operation management an organisation
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Company: McDonalds Executive Summary This report is about the operational functions and strategies of McDonalds located in Surbiton, England. This report will also discuss there strategy toward their target markets. Will also take a look at what issues they are facing. This McDonalds offers a quick and easy way to get food. They offer Wi-Fi and seating arrangements that allow you as a customer to enjoy your food while surfing the web comfortably. There main competitor is KFC who offers fast food but without a sitting area for customers. KFC has the advantage over this McDonalds because it is located at an intersection, which allows for people to access their restaurant easier and faster. From the interview, the manager, employees and customers were mostly found to have similar views about the target market and Order Winners and Qualifies. All of the interviewees were persistent on stating that the order winners for McDonalds were the low price for food and the convenience of the receiving the food quickly. The three operational issues affecting the target market and future profitability of McDonalds are keeping the food fresh, keeping the facilities clean and creating meals that are healthy for the customer. Improving McDonalds food has been a problem for many years. McDonalds has gotten some bad news in the past about having poor meat and not clean facilities. If McDonalds wants to remain the world leader in fast food they need to develop healthier choices. They need to be able to develop meals that are good quality food and at the same time being able to keep the cost of their meal low. Also being that McDonalds wants their facilities to be confortable for their customers they need to make it easier to access there int... ... middle of paper ... ... Providing a door greeter would be very good for Surbiton McDonalds because it could act as a security but even better as some one that is like a host to make you feel welcomed to the restaurant. Having someone stand by the door greeting people with make people happy when they walk into the restaurant. Even though this person isn’t a host or hostess they would provide the customers with an even better experience at McDonalds. This person could also help people with choices on the menu which would help the operations move faster. If a customer has all there questions about the menu answered by the time they reach the cashier then the cashier will be able to take the order faster and then the customer would receive their food faster. This door greeter could also act as a security guard making sure that no unexpected customers are entering or exiting the restaurant.
As indicated by the contextual analysis, it is said that McDonald has possessed the capacity to utilize different procedures to elevate and support their upper hand in the business sector. A piece of its business system is its arrangement to eliminate its Super Size French fries and sodas as it tries to make a healthier picture for itself. The Super-Size alternative is to be eliminated trying to thin down its menu in the midst of expanding concerns and issues being raised about corpulence (Crouch,
In order to understand McDonald's structure and culture and why they continue to be the world's largest restaurant chain we conducted a SWOT analysis that allowed us to consider every dimension involved in the business level and corporate level strategies.
McDonalds. What had started as a humble family owned drive-through has become a multi-million dollar industry. Everywhere one goes, there are reminders of how amazingly widespread this company has become, whether it be seeing McDonald’s famous golden arches on a billboard or hearing the catchy “I’m Lovin’ It” tune in a commercial. But more than this, McDonalds has become part of our global identity– our McWorld.
McDonald’s workforce consist of 73 percent women and people of color making, 43 percent of them are franchise staff and 55 percent are suppliers; additionally, the company has two stores opening everyday in China (Singh, 2010). Furthermore, Lee and Kye-Sung (2000) states 49 percent of McDonald’s total revenue comes from the international market. Gibison (2008) states in order for McDonald’s to reach and increase consumers from diverse backgrounds and different cultures the company tailor its menu by added specialty food for different countries and cultures. An example is the company...
Analyse McDonalds using a well known model to assess the competitive position that it occupies within its industry
Burger King adds value through the good quality products served. What the customers perceives is what the customer gets and sometimes more than what the custome...
Have you ever wondered how the business empire of McDonalds was started? With over ninety nine billion served, it was started in 1940 in San Bernardino, California. It was started off as just a Bar-B-Q that served just twenty items. Its first mascot was named “Speedee” They eventually realized that by setting up their kitchen like an assembly line that they could be much more productive and get their food done faster, with every employee doing a specified job; the restaurants production rate became much higher. A milkshake machine vendor came into their small restaurant one day, his name was Ray Kroc. He saw how much potential the restaurant has, so he bought it out and opened one of the first franchises. Within the first year of Ray Kroc buying it, there were one hundred and two locations all around the world. McDonalds currently is one of the largest fast food restaurants in the world and currently has served over sixty four million customers through one of their thirty two thousand sites. It has almost become a way of life for America. Though, McDonalds started off as a small business between two brothers, it grew into one of the largest restaurant franchises in the world and greatly affects our society and how we eat our food.
Competition Among Fast Food Chains MARKETING INFORMATION NEEDED FOR THE FAST FOOD INDUSTRY. To begin with, for the fast food industry around the world, the leading fast food chains marketing information is wrapped around convenience location, changing preferences, quality of food, pricing of fast food, potential customers, age of the customers, menu selection and diversification and last of all superior service. From a marketing perspective, location for the fast food service to the potential customers is most important, according to Maritz Marketing Research. A recent study showed the location has to be convenient. The analysis said that adults under the age of 65 prefer a convenient location for their fast food.
McDonald’s target market is conscious of budget and is made up of those who is looking to stretch a dollar while still getting the quality food in clean environment. One of the main market segment of McDonald’s is the youth and the family with young children. Most of McDonald’s locations have indoor playground to attract the families with young children. It offers economic way to spend quality family time without stretching their budget. McDonald’s failed attempt at Angus burger is a prime example that McDonald’s target market is not the high end premium dining but the value driven, simple, and convenient food
McDonalds provide high quality products, such as burgers, fries, drinks, muffins, etc, which are safe and reliable that it does what it is supposed to do, but not only does the quality of the products matter, the good value for money affects the business. E.g. buy one extra value meal and get one free with a food voucher that represents the offer only. They ensure that a high standard of the product is carried out at all times and they try to compete very competitively with other fast food businesses with their good value for money. Also a customer would know if the product is good value for money by checking in another food outlet like KFC for their services and products.
At McDonald’s, the surroundings are quite different from those at Jake’s. When dining in, people are seated at small booths. The tables are not big enough for everything so tables my have to be moved together, people may have to sit apart or some food may have to be left in the bag. Sometimes there are greasy floors. Unlike Jake’s, McDonald’s customers are usually in a rush. They come in order their food and sto...
McDonalds has always been a leader in the fast food industry. Through its dynamic market expansion, new products and special promotional strategies, it has succeeded in making a name for itself in the minds of the target customers. However, McDonald’s earnings has declined in the late 1990’s and 2000s. This is mainly due to a fiercely competitive industry and variety in customer tastes and preferences.
McDonald’s vision statement can be said that it wants to be the world’s best quick service restaurant experience. Being the best for McDonald’s means that it needs to provide the best of the quality of food products, services, and cleanliness and value so that it can make everyone of its customer smile (Schmitt and et.al, 2011). A vision statement of the company is an idea for how business can be eventually perceived and what actions it will be taking for coming 5, 10 or 15 years for i...
Vignali, C. (2001). McDonald’s: “think global, act local”--the marketing mix. British Food Journal, 103(2), pp.97--111.
These are opportunities because they are all options McDonalds can take advantage of in order to expand their company. By doing these, McDonalds will bring in more customers as these changes will attract consumers that are looking for a fast food restaurant that possess these