Overview
In a wide scope the true essence of any organisation survival and success depends on communication, as it is the fuel and the maintainer of an organisation. According to Miller (2003) “organisational communication involves an understanding of the influence of the context of an organisation on communication processes and of the manner in which the symbolic nature of communication distinguishes it from other forms of behaviour”. In addition the “communication in the organisation fulfils various functions, including information dissemination, control, persuasion and integration, in Baker and Angelopulo (2010:75).
Which it narrows down to the subject at hand corporate communication and media relation, that the media relation function is keeping up with current trends and that is characterized by outward communication serving to advance the corporations gaols, (Balasen 2008:33). Corporate communication is “a managerial vision of managing all communications that involve the organisation as whole, meaning the external and internal publics maintaining a harmonious relationship and reputation” in (Christensen, Morsing & Cheney 2008:9).
With this we can explore the dairy company chosen for this assessment Clover (dairy), “Clover Industries Limited produces and distributes a range of dairy and consumer products in South Africa” in Clover S.A. (2013). In this composition will discuss and describe the Clover`s company profile, corporate image, business activities of the company, recent marketing and advertising campaigns of the company and online presence of the company. Doing this will provide a clear understanding of the roles of the above mentioned phenomena’s that is corporate communication and media.
Clover Industries limited Profile
This company produces and distributes one of the essential nutrients for human kind such as protein, vitamins, zinc etc. Clover is “it’s trading name and its headquarters is here in South Africa, Johannesburg”, in (Clover S.A, 2013). This all began “in the year 1989, with a series of meetings among a group of farmers in the lush pastures of the Natal Midlands opened a butter factory, which was named Natal Creamery Ltd. Moreover after the approval and registration under Natal Companies Act and co-operated with Joseph Baynes Ltd the first Natal butter factory he established in his farm Nel`s Rest for the marketing of fresh milk in Durban, called Model Dairy broke up in October 1901”, from (Clover S.A, 2013).
According to (Clover S.A, 2013) in “1923 Natal Creamery Ltd went to be registered under the Co-operatives Societies Act of 1922, and by 1932 Natal Creamery Ltd was operating in 32 centres countrywide.
Gibson, J.W., and R.M. Hodgetts. 1991. Organizational Communication – A Managerial Perspective. 2nd Edition. New York: HarperCollins Publishers.
Communication is an essential process in an organization. Through this class, I have come to understand what is communication, the process of communicating, its significance in an organization and the different modern channels that an organization can employ to communicate to its clients. I have known that communication is the process of transfer of information from a sender to a receiver through a medium (Kinicki & Fugate 296). Through this class, I have also understood that communication can either be formal or informal. Additionally, communication can either be horizontal or vertical. Horizontal communication entails the transfer of information among people or entities on the
Communication is the process of transmitting information or messages from one person to another. It’s a process by which individuals or groups or organizational units undertake transactions in a variety of ways and within different areas with the aim of carrying out organizational goals (Griffin,
This report will analyse J.H Whittaker and Sons internal and external business environment. In doing this, potential market segments will be identified with the intention of guiding Whittaker’s as to how they should communicate the benefits of their products to potential customers. Limitations occur in regards to the data collected throughout the report, as some of the most recent figures to be found on the Internet are from 2010. Therefore we must assume that these figures are still accurate to present day.
Communications in organizations contain all means, both formal and informal, by which information is passed up, down and across the network of managers and employees in an organization. These various modes of communication may be used to spreading official information between employees and management to exchange hearsay and rumors or anything in between. According to Drenth et al. (1998), sending and receiving of information or messages by means of symbols and in that context organizations communication is a key elements of organizational climate. Perhaps the importance of good communication is best understood by considering what things would be like in its absence. Besides that, communication in organization should be easy and understandable.
Every individual in the organization have different roles and responsibilities for the sake of goals that have been set. The larger the organization then it wills increasingly make complex organizational structure. Thus, a healthy organizational communication climate will support the creation of a good working atmosphere in order to achieve the objectives of the organization. The climate of an organizational communication includes perceptions of the message and the event that related to the message in the organization. An organization consists of communication units in hierarchical relationships between each other that have many functions in environment. (Pace and Faules, 2001) From the definition, an organization needs to require
The organisational communication studies the correlation between organisational behaviour and the communication practices there in. It is greatly involved in studying the symbolic use of language, how organisations perceive it and their goals . The discipline of organisational communication focuses on studying the communication processes keeping in mind the organisation context. Organisational communication scholars argue that all communication is part of an integrated whole.
There strategic communication plays the role of assisting in the management of organisational relationships in relation to disbursing information to the various stake holders in a timely manner and in a way that solves any uncertainity (Cutlip, et al., 2006; Everett, 2001). The rise of strategic communication comes from the identification of important strategic issues both internally and externally which require to be solved in the right time to enable smooth flow of information (Everett, 2001).The effort of identifying and differentiating the key strategic matters in organizational communication is one of the key contributing abilities in the endeavor of developing strategic communication (Steyn, 2003). Organisation communication needs remain to be fluid can shift depending on different situation (Weick, 1979, p. 132). The organisational member’s such as manager and employees ability in the identification, , interpretation , differentiation and being able prioritise communication matters are an important skill for the development of an organisational strategic communication effort (Murphy, 2007; Whittington, 1993; Clampitt, DeKoch, & Cashman, 2000; Porter, 1996;Cummings & Wilson, 2003; Steyn, 2003). Scott (2003) asserts that in an organization there are a number of flows which connect to form a system, he identifies the flow of information as being the one with the most importance since it places demands on organisational players to process information within the organization. The way information gotten is processed from the environment has a potentially to influence an organisation’s success (Daft & Weick, 1984). Environmental scanning understanding underpins the creation of strategic communication as a
Communication helps the organizational members to make both personal and organizational goals. And also help them to co-ordinate on the internal activities of the organization. To the extent the less effective communication of any organization is the less e...
Communication helps managers to perform the basic function of management as it is a foundation for planning, organising, leading and controlling. Leaders in an organisation must communicate effectively with their team members so as to achieve the team goals and maintaining strong working relationship with all level of employees. Communication is extremely important for the smooth running of an organisation, because organisation can’t run successfully without effective communication as it is act as organisational blood (Lussier & Achua, 2013; Shukla, 2011; Management Study Guide,
A business organization is a group of people with a view to earn profit. So that there are a number of activities which have to be performed by the people of the organization to earn that profit. Therefore, these activities need an effective and systematic communication. Effective communication means a two way information sharing process where one party sending a message that is easily understood by the receiving parties. This is why communication is also called life blood of a business organization.
Gibson, J.W. & Hodgetts, R. (1991). Organization communication: A Managerial Perspective. New York: Harper Collins Publishers.
The purpose of this course work is to provide the reader with information to assist with all aspects of Business Communication. Business Communication is the sharing of information between people within an enterprise that is performed for the commercial benefit of the organization. Business communication also refers to how an establishment shares its information to promote its product or services to potential customers. A business is a person, partnership or corporation that engages in the interchange of goods or commodities, manufacturing, or a service for profit or concern; communication is the interaction of people with one another, hence we can say that business communication is the interaction of a company and the persons seeking items or services. In completing this course work it is intended to provide the reader with the characteristics of business communication; types of business communication and the effective business communication skills that are vital to successful co-worker and customer interactions.
The Organisational Communication Context defines the communicative relationships in an organisational context (Downs & Hazen 1977). According to Mueller and Lee (2002) there are three communication satisfaction dimensions, in the Downs and Hazen (1977) model that represents the communication experience in the organisational context. These communication dimensions include corporate information, communication climate and media quality.
Communication is the process of transmitting information and meaning. It is important for managers to develop their communication skills, because it is one major skills needed by managers. The management roles, which are interpersonal, informational, and decisional and the management functions, which are planning, organizing, leading, and controlling all require communication.