INTRODUCTION
It was incorporated ion 24th august 1910
Diversified business segments: Fast Moving Consumer Good (FMCG), Hotels, Paperboards, Paper and Packaging and Agri-Business.
ITC’s annual turnover stood at $7 billion and market capitalization of over $34 billion.
Positioning of ITC- TOUCHING UR LIFE EVERYDAY
Has diversified its range like into hotel, cigarettes, personal care, safety matches, agriculture industry, it, package and foods, stationery, branded apparel
1. ITC Limited public conglomerate company headquarters in Kolkata, India.
2. It started off as the Imperial Tobacco Company.
3. Registered to Indian Tobacco Company in 1970
4. I.T.C Limited in 1974.
ABOUT ITC:
TYPE- PUBLIC
INDUSTRY- CONGLOMERATE
FOUNDED- AUGUST 24, 1910 AS IMPERIAL TOBACCO COMPANY OF INDIA
FOUNDER- HENRY OVERTON WILLS
HEADQUARTERS- KOLKATA, WEST BENGAL
CHAIRMAN- YOGESH CHANDLER DEVESHWAR
REVENUE- US$ 7BILLION-2010
EMPLOYEES- 29000-2012
PRODUCTS-TOBACCO, HOTELS, PAPERBOARDS AND SPECIALITY PAPER, PACKAGED FOODS, IT, BRANDED APPAREL, PERSONAL CARE, STATIONERY
COMPETITORS-MTR, HUL, PNG, BRITANNIA
MISSION AND VISION-
ITC Mission-
To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value.
ITC Vision-
Sustain ITC;s position as one of India’s most valuable corporations through world class performance, creating growing value for Indian economy and company’s stakeholders
ITC PRODUCTS & BRANDS-
Tobacco products
1. Cigarettes: In 2012- 13, ITC earned a revenue of Rs. 27,136
2. Foods: Sales of Rs. 4,600 crores 4 categories in Food business: Staples, Snack food, Ready to eat foods and Confectionery.
3. Lifestyle Apparel: Wills Lifestyle and John Players.
4. Stat...
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...acco company causes is a little less
It should innovate in tabacco industry to emit less pollution in the environment.
CONCLUSION-
ITC promoting their brands through advertisement campaign & door to door promotions.
ITC knows how to play well on their strengths that’s what they do.
The products are of many varieties and people have a choice to choose from them.
ITC do a lot of things for the environment.
The employees of the organization believe in providing quality service to its customers.
BIBLOGRAPHY-
Oswald, C. and Grant, D. (1996), Organization Development, 9,99-120, Pitman, London.
Schaffer, R.J. and Thomson, H.M., (1992), “Successful Company reviews, Havard Business Review, January
Schien, G.H., (1969), Customer Services and Support, Prentice Hall: London
Jackel, Ben, K. (1996). Introduction. Available: http://www.itcportal.com/. Last accessed 21 Nov, 2006.
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