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Economic effects of social media
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Nate Socrates
Mrs. Wheeler
English 11-6 Honors
27 March 2014
Changing Marketing Trends
Marketing. People hear it and they snore. Nobody cares about marketing. Unfortunately, most don’t understand what marketing is. What is marketing? What are marketers responsible for? More or less, all marketing utilizes the same ideals. Marketing is the creation of advertisements to the public. Marketers have not much more than one responsibility – to get the public to not only understand and want, but to need the company’s product/service. For this reason, marketing requires creativity (source 2). Advertisements need to be personalized (source 8), because a marketer is no more than a professional story teller. For a business to sell and prosper, they not only need a story to tell, but somebody to tell that story in such a way that people want to listen.
Marketing before the internet was a breeze. People had to listen to radio ads and look at billboards for new information. People would receive AND read their direct mail. Then, the internet came along. In the beginning, people LOVED email and all it had to offer (Source 1). Nowadays, marketers have ruined email so much so that email domains are forced to have a spam filter for their users.
Any business man or woman needs to understand how to market their business. First off, in today’s technological age, context matters more than content (Source 7). How a business markets its product/service is the single most crucial part to keeping its head above water. For example, if a business is advertising via tumblr, a popular social networking site, it needs to come up with some form of animated .gif to get its message across in a way to entertain the consumer. Marketers must rea...
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... published a story, stating that social media was falling apart because of stock trends of Twitter (Pressman). Twitter stock dropped 24% on February 5th, 2014. This spooked investors and they wanted to know what was happening, so Yahoo Finance published this story to answer some questions. Being bluntly honest, Yahoo Finance couldn’t be more wrong. Social Media and Social Networking aren’t on a downfall – rather, they are on the rise! Unfortunately, certain social media sites may be seeing the beginning of the end (as all social networks do i.e. Myspace). But overall, social media is not only the platform that users are spending the most time on, but also, they’re putting the most energy into it.
According to Gary Vaynerchuk, multimillionaire, CEO, and Co-Owner of Vaynermedia (A marketing consulting agency to fortune 500 companies) states that social media
In fact, videos can be shared on broadcast television, YouTube, street marketing and video boards, increasing the possibilities of reaching the target audience. The sharing of the videos results in more exposure of the brand message and generates an increased interest in the marketed brand. Indeed, video marketing is the simplest and most effective way of reaching lots of prospective clients and getting the marketing message heard, seen and felt. Besides, videos allow marketers to appeal to the emotional side of their clients, attach faces to their marketing messages, and establish more influential and useful connections with their
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
The increasing process of globalization, coupled with an organization seeking to satisfy the needs of consumers globally, contributes significantly in embracing technology in the marketing process. In addition the marketing strategies are inclined towards reaching not only the targeted segment, but also potential customer that can be captured based on the market forecast of the firm. Therefore, integrating various tools of communication as well as platform of reaching out to a wide range of audience has been embraced by corporate globally. Notably, effective communication is vital in the marketing process (Percy, 2008). On the other hand, reaching out to a wide range of customers or audience in the advertising process in significant important. From this perspective organization can utilize both effective communication and a contemporary platform to reach to a wide range of
Innovative, creative and consistent MultiMedia marketing strategies are now a necessary tool of trade, no longer just an add-on, rather a medium on which to compete globally, reach more customers, and build new relationships.
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses.
Currently, social media is the most popular method of communicating and interacting with others. It is a methodology to new media as it changes and evolves with our needs and expectations. Social media has evolved and adapted to become a huge part of our personal and professional lives.
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
Marketing is not a static construct, but it grows and develops over time to become what is known as marketing today. “The marketing revolution divides neatly into four separate eras’, eras’ which parallel rather closely the classic pattern of development in the marketing revolution.” (Keith, 1960). The first of these 4 eras was until the 1930’s and was production and profit orientated, and are considered to be outdated. During this era “the new product decision was product oriented not marketing orientated.” (Keith, 1960). “The second era was a sales oriented era, whereby marketing was seen as a series of activities designed to produce profit through ascertaining, creating, stimulating, and satisfying the needs/wants of a selected segment of the market.” (Eldridge, 1970, p. 4). The 3rd and 4th eras are a representation of what
Now most social media companies are buying out and merging with many other companies that will be off use to them. The people of society have certainly come a long way. Social media is influencing consumers on what they are going to buy next. Social media is helping businesses to become more aware of the impact they have on their customers. Social media has a big impact on an individual and a business.
Social media has caused a substantial decrease in face-to-face time, stopped people from working effectively, and has caused an increase in bullying. Social media as defined by dictionary.com is “websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts”. People use social media for networking, education, and entertainment. Some of today’s most popular social media sites include Facebook, Twitter, Pinterest, Instagram, Vine, YouTube, and LinkedIn. Facebook is used as a basic social media site.
In the 1990s direct marketing became the most important tool in the mix because technology had enabled a form of communication by appealing directly to the target customer. This change led to new media formats, and the subsequent development of the Internet. Digital technologies have accelerated change in the marketing communications
Nowadays, social media is growing very rapidly throughout the whole world. Social media has changed the way that we communicate with others through using these common social networking sites like Face book, Twitter, and Instagram…For that, social media has positively and negatively impacted our life.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
With the way the world is now it should not be a surprise to anyone that social media has literally taken over the world in this day and age. From late 2008 to early 2009 the size of Facebook users doubled from 100 million to 200 million in eight months, and was already up to 400 million by early 2010. Twitter also raised its number of users in 2009 from 4.5 million to 20 million (Zandt). These numbers just show what Facebook and Twitter have accomplished. Other social media sites that are getting more and more popular are Instagram, Snapchat, Tumblr, Pinterest, and many others social media websites that people use on a daily basis. With one in four people using social media sites, such as Facebook and Twitter, it is no wonder that all of these social media websites are considered to be important (Whiteman). With a few clicks of a button or taps on a screen, a person can be connected to family and friends in every corner of the world. Social media can even allow people to see what their favorite celebrities are doing with their lives. According to Honor Whiteman,”Social media defines an array of internet sites that enable people from all over the world to interact. This can be through discussion, photos, video and audio (Whiteman).” Social media is a beast in its own right that is used by a multitude of people all over the world everyday for things such as updating their Twitter status for personal use to updating a company 's Facebook page on a weekly basis. Yes, there is no doubt about it, social media has done its share of very good things, but there is also an entire list of the negative things about using these websites that can really make a person question if they should even be on them. Af...