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The Impact of Advertising and T.V. Programming Essay

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The Impact of Advertising and T.V. programming

Advertising has numerous of definitions. Many advertisers attempt to corral the public in order to entice them to buy their products. However, convincing consumers to purchase a particular brand is not an easy task. Therefore, there are several techniques to reach mass of people and appeal to them. Some of these techniques are facts and figures used to prove the superiority of a product, for example a car company references the amount of time it takes their car to get from 0 to 100 kilometer per hour. Additionally weasel words to give a positive meaning on a product like a diet product which might help a person to lose weight. Moreover diversion by tackling a problem by throwing in a distraction as such as tobacco companies talks about health and smoking and then showing a cowboy smoking a rugged cigarette after a long day of hard work. Transfer using words and ideas with positive connotations to adduce that positive qualities should be associated with product and the user. According to some clothing lines wanting people to wear their products to stay cool by showing people wearing fashions made from their factories at a very nice scene. Besides plain folks showing that some products are realistic good value for ordinary people for example a cereal producer shows a family sitting down to breakfast and enjoying their product. Also snob appeal showing that the use of their product makes a person part of a high-class of people with a luxurious and glamorous life style like a coffee company showing people dressed in formal gowns and tuxedos drinking their brand at an art gallery. Including bribery is to give an agreeable extra something as, by buying a big burger getting a free fri...


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...ll face the matter. All we can do is sit and wait.



Works Cited
http://www.foothilltech.org/rgeib/english/media_literacy/advertising_techniques.htm
"Ad mad." Kid City Dec n84 1996: 16+. General One File. Web. 7 June 2010.
Advertising and society review http://muse.jhu.edu/journals/asr/v006/6.3unit01.html.
Knowledge source for marketing since 1998 www.knowthis.com.
Alexander Kroll. 69.n17 (April 27, 1998): p.p42(1). (1028 words) From General One File.
Leo Bogart. Journal of ADVERTISING Research, July/August 1995.
Fables of Abundance: A Cultural History of Advertising in America. Insight on the News Philip Gold. 11.n1 (Jan 2, 1995): p.p27(1). (699 words) From General One File.
"What makes global advertising work?"(Marketing). Chief Executive (U.S.) James S. Espey and MichaelWinkleman. n114 (June1996n114): p.p28(6). (1929 words) From Gen eral One File.



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