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The Ideological Ambiguity Within The Media Essay

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Everyone within a society has his or her own individual concerns in life. Some people, however, are occasionally looked down more by others, depending on if their problems are seriously destructive to the society or not. An often time in doing so, these people are manipulated into a dominant ideology which represents arguments about whether things are of optimistic or pessimistic standards in our civilization. This set of central principles, ideology, produces particular manners and offer ethical regulations by which one’s dealings can be evaluated. In fact, the media production business appears to be the focal resource that utilizes the governing beliefs by constructing imaginary medium contacts, appealing to massive audiences to reflect the way they live. Among various sorts of mass media, film industry contributes to generate racial and national contents as an association to carry out an ideological function. According to a cultural theorist and sociologist, Stuart Hall, he declares that the media provides racial ideology in several ways while it emerges to be ambivalence in every part of mass media episodes. With his own examples from movies, it becomes clear-cut for us to recognize how outlines of motion picture images can be created and reproduced by audiences and to embrace both positive and negative values out of it. Moreover, another associate professor, Sarah Benet-Weiser, adds her supports to Hall’s main argument about the ideological ambiguity in terms of media context with fundamental gender issues. Consequently, while both Hall and Sarah Benet-Weiser are successful in utilizing their own arguments to make significant statement about the ideological ambiguity by applying several examples from films, the use of postmod...


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...e ideological ambiguity in the media as she analyzes the growing recognition of teenage girls as both powerful nation and customers, causing both optimistic and pessimistic outcomes. For that reason, through both Hall and Weiser’s focal argument about the ideological ambiguity in mass media, the use of postmodern motion picture images effectively leads us to succeed in its attempt to comprehend and develop the redefining the ideological abstraction within the media as it causes optimistic and pessimistic values.



Works Cited

 Stuart Hall. “The Whites of Their Eyes.” Gender, Race and Class in Media. Gail Dines and Jean M. Humez. LA: SAGE Publications, Inc., 1995. 18-22.

 Sarah Banet-Weiser. “Girls Rule! Gender, Feminism, and Nickelodeon.” Feminist Television Criticism. Charlotte Brunsdon and Lynn Spigel. 2nd Edition. NY: Open University Press, 2008. 191-210.


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