Product Category Analysis
Product History:
Ice cream is believed to have been made in China in 300 B.C, it was later introduced in to Europe via Italy within the thirteen century. Ice cream back then was made by taking sweet cream, custard that was then cooled down with ice. At first it was eaten by only the elite since they had access to ice therefore it was a rare treat. In the late 19th century it was consumed by Americans across all socio economic levels. There have been many technological innovations that have increased the sales of ice cream over the years. With the invention of the of steam power, mechanical refrigerators, homogenizer, electric power and motors, packing machines and new freezing process equipment the ice cream process has improved. Due to the ongoing technological advances, today’s total frozen dairy annual production in the Unites States alone is more than 1.6 billion gallons. As time and technology progressed, ice cream flavors such as Pistachio, Rocky Road, Chunky Monkey and many more have been introduced. Over the years there have been many companies that have succeeded, 40% of companies are made out of regional and local companies, 20% are made out of private label companies, and the remaining 40% are made of industry leaders such as Unilever, Nestle and of course Blue Bell. These companies are industry leaders that have not suffered greatly over the years. There was a period from 2000 to 2003 that companies added more flavors to increase their sales. In the United States the ice cream market has stayed pretty much flat, with some decreases in sales in 2009 due to the recession. The sales have not decreased much that it has greatly affected the market. The ice cream market is predicted to increase sa...
... middle of paper ...
...ost serious public health challenges of the 21st century. Overweight children are likely to become obese adults and they are more likely to develop diabetes and cardiovascular diseases at a younger age, which in turn are associated with a higher chance of premature death and disability. A major cause of obesity is an increased intake of highly fattening foods, without physical activity to burn the fat, which of course leads to an unhealthy increase in weight. Adult and children’s choices, in regards to diet and physical activity habits are influenced by their surrounding environment. Companies know that ice cream can’t be classified as being healthy but many companies worked to put out new products that have reduced far, sugar, reduced carbohydrates and added in calcium. They do this to meet the demand of consumers that are looking to live a healthier lifestyle.
Staying in touch with their customers would not enable Ben and Jerry to be as successful as they have become if their ice cream was not high quality as well. The second value the company espouses is to use only wholesome, natural ingredients. They began their operation on this premise, utilizing fresh Vermont milk and cream to create their frozen concoctions. During a period of volatility in the dairy market in 1991, the company went so far as to pay a dairy premium totaling a half million dollars to combat Vermont dairy farmers’ losses. This helped protect the family farmers who supplied the milk for Ben and Jerry’s ice cream.
Ben and Jerry's Ice Cream is a brand name company known worldwide. With superior marketing techniques Ben and Jerry's has positioned themselves to be the leader in manufacturing premium ice cream products. They have successfully targeted their market, and there by achieved a strong customer base. The mission statement of their product line is "to make, distribute, and sell the finest quality all natural ice cream while incorporating wholesome, natural ingredients and promoting business practices that respect the earth and the environment".(1)
It is apparent that living an unhealthy lifestyle, as well as eating poorly, negatively affects one’s health. From a young age it is quickly learned which foods are considered healthful as opposed to junk food. It is a parents responsibility to supervise the intake of their child's food, however there is a higher risk than ever before of childhood obesity.
It’s no secret that the U.S. is encouraging people to pursue healthier lifestyles in order to combat the obesity epidemic. The U.S. Food and Drug Administration have recently joined the fight against obesity by advocating for the elimination of Trans fats from the American food supply (Tavernise, 2013). Not to mention the policy initiates that have been created in order to help combat childhood obesity (the Let’s Move policy initiative). Simply put, the nation’s p...
How many obese children have you seen today? Obesity is one of the largest health problems Americans are currently facing. It can lead to many baleful complications, including heart disease, diabetes, sleep apnea, cancer, mobility issues, high blood pressure, bullying, and lack of self-esteem. According to the CDC, about 17% of children and adolescents aged 2-19 are obese, and 30% are overweight. In adults, around 70% are overweight and 30% are obese. Nevertheless, our nation’s public schools are continuously promoting virulent foods through its lunch programs and on-campus advertisements. Although I understand that unhealthy food is cheaper and tastier, we must remember that those foods are causing our nation’s children to become obese. Factors such as cheap unhealthy foods in school lunches, junk food ads in schools, and teachers eating pernicious foods in class are causing more and more children to make the easy choice, the unhealthy choice. Obesity is a growing epidemic in the U.S, one that we need to promptly eradicate.
Not many people pay attention to labels on the cereal box or the soda they are drinking. "More than one-third of the U.S. adults, 35.7 percent, are obese" (Adult). Junk food has become a meal in most teenagers lives and adults who are always on the go. They don't have time to eat in the mornings before work or school, so therefore they eat processed sugared foods. Situations like these though are only one of the many possible situations that could lead to obesity. In the years 2004-2005, a...
Childhood obesity is a serious problem among American children. Some doctors are even calling childhood obesity an epidemic because of the large percentage of children being diagnosed each year as either overweight or obese. “According to DASH sixteen to thirty-three percent of American children each year is being told they are obese.” (Childhood Obesity) There is only a small percentage, approximately one percent, of those children who are obese due to physical or health related issues; although, a condition that is this serious, like obesity, could have been prevented. With close monitoring and choosing a healthier lifestyle there would be no reason to have such a high obesity rate in the United States (Caryn). Unfortunately, for these children that are now considered to be obese, they could possibly be facing some serious health conditions, such as heart disease, diabetes, and some types of cancers. All of these diseases have been linked to obesity through research. These children never asked for this to happen to them; however, it has happened, and now they will either live their entire life being obese, or they will be forced to reverse what has already been done (Childhood Obesity).
The present public health problem has become a great public concern and the future of these children and future adults has also been brought to attention. For example, "as obese children are more than likely to become obese adults, they are at an increased risk for type 2 diabetes, heart disease, arthritis, and several cancers" (Gollust, 2014). Research has also indicated that the current generation of children are on track to have shorter lives than their parents because of increasing rates of obesity (Gollust, 2014).
We want to solve the problem by helping kids and adults each healthier by making healthier lifestyle choices when it comes to eating. We also want to also increase physical activity of children and adolescents. I believe with the proper diet and exercise we can help decrease the obesity issue in this country that has grown so much in the past two decades. These steps are vital to helping prevent childhood obesity and even kids who currently suffer from childhood obesity. Since the 1970’s approximately 15 percent of children and adolescents are now overweight. "Prevent Childhood Obesity-Get Your Kids Moving!" Prevent Childhood Obesity-Get Your Kids Moving!
The Russian Ice Cream market is worth $ 500 million, with Ice Fili as the market leader. The industry concentration, determined by the market share of the four largest firms in a sector is low for Russian ice-cream industry. It indicates that the industry is highly fragmented and competitive. The industry has experienced a low growth rate of ~ 3.5 % for the last two years and the other factors influencing the overall market size, like the population and the per capita consumption of ice cream have been stagnant over the years. The external factors like the shrinking frozen-foods imports market coupled with low entry barriers caused increase in the number of new entrants into the ice-cream market.
The ice cream market growth picked up after de-reservation of the sector in 1997. Of the total size of Rs 15-16bn, around 30-32% is in the hands of organized sector valued at Rs 4.9bn, rest all is with the unorganized sector. Among the major players in this industry Hindustan Lever has a market share of around 50%, represented mainly by Kwality Walls brand. Amul with an estimated market share of 35% is rapidly gaining market share and lastly Vadilal is the player in the national market with 8-9% of the market share.
Parents are not teaching children how to eat healthy. They feed them cheeseburgers, chicken fingers, and fries. Kids are not being exposed to a regular diet of health fruits and vegetables. Now some people are just naturally overweight, but being “overweight” is not the same as being “obese.” Someone who is overweight has reached a maximum weight limit for their height. When someone goes beyond this maximum limit, then they are considered “obese” (Kiess 1). Research shows that “obesity is generally defined as the abnormal or excessive accumulation of fat in adipose tissue” (Kiess 1). The increase in childhood obesity today is mainly the fault of the parent because they are unable to tell their children “no” when it comes to junk food (Kiess 104). Parents are the one buying all the food that comes into the house. They are the ones buying the sugary drinks and chips. They are the ones allowing the children to “have what they want.” Because parents are not teaching their children how to eat healthy, we will continue to see childhood obesity increase. Unfortunately, overweight children will be the ones who suffer because statistics show children who are overweight are more likely to become obes...
Childhood obesity is a health problem that is becoming increasingly prevalent in society’s youth. For a number of years, children across the nation have become accustomed to occasionally participating in physical activities and regularly snacking on sugary treats. In result of these tendencies, approximately one third of American children are currently overweight or obese (Goodwin). These grim statistics effectively represent all the lack of adult interference, in regards to health, has done to the youth of America. The habits of over consuming foods and under participating in physical activities are all too common in the children of today. Children cannot solve this issue alone, though. These young people need to essentially be given the opportunities to make positive health decisions and learn about good, nutritional values.
ice cream belonging to the premium category. Based on our analysis, we have identified two major
One of the chief causes is unhealthy diets. On one hand, there are high-calorie foods in daily diets like chocolates, sugar, cheese and butter. Teenagers eat more and more high-fat burgers and pizza in fast food restaurants. For example, according to Altman and Leitch (2012), in Mexico, students drink cola rather than water due to the short of hygienic drinking water. Coca cola made agreements with many schools that they would exclusively sell Coca cola inside the schools. Therefore, Mexicans are considering being the most obese country which will have 70% overweight people including 30% obsess in the future. (Altman and Leitch,2012). The foods most commonly eaten by over 80% of kids are white bread, savoury snacks, chips, biscuits and chocolate confectionery. Besides, almost 20% kids do not eat any fruit at all. In general, kids eat about half the recommended five portions of fruit and vegetables a day. On the other hand, some people judge traditional food healthier; however, some traditional foods are extremely oily as well. For example, Chinese pay attention to use oil to heat the ingredients quickly. This makes the food fairly oily and high-fat. Furthermore, diets today are changing according to ...