How to Make Social Movements Be Successful

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According to Perry and Pugh “Social movements are collectives with a degree of leadership, organization, and ideological commitment to promote or resist change” (Ferris and Stein 489). Unlike political campaigns, social movements attempt to alter the norms of a certain behavior or thing, a collective group sees as “wrong”. Perry and Pugh also argued that people start organizing social movements because they see inconsistency (real or perceived) between what they are getting and what they deserve (as cited in Ferris and Stein 494). These movements can be seen in a variety of matters, usually political or social, such as; feminist rights, animal rights, gay rights or organizations for a certain cause such as homelessness. The people who join these movements seek for the possibility of a better society, maybe not right away but for our future generations to come. In order for social movements to be successful, it is very important to address the public through mobilizing resources so more people come together and react to the same cause. The wider the audience, the better the results. This being said, social movements are what shapes our culture. Take as an example the civil rights movement, or the right to vote. If there would not have been a reform against these rights, our world today would be very different and would not be as free. These rights were attained by social reforms. There are going to be more rules as the year come, and they may give rise to oppression, making people want to reform against them. No matter what consequences the movement may bring because it is proven some movements fail and others strive, social activism will continue to exist in the future decades. Our society is made up from rights or fall they brin...

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...which it is dominated by media. Therefore, they use the media to their advantage. They try to incorporate people, very much known to influence the public, in their cause, because they know it will get to distinct crowds around the world in a short time. NOW in the other hand, is a good example of a social movement, but as seen from the results in their amount of members, we understand that PETA has been more successful. I am not saying that NOW has not achieve success because they have, but PETA has achieved more because it has made people more aware of the situation. It has become much more loud.
Both NOW and PETA are examples of social movements that are in the happening right now. Protesters join for a same cause, and through public awareness such as marching in the streets or through the media, they intend to become a public force that brings change in a system.

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