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Changes and effect of mass media on society
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The Media has been thought to have effects on people since its infancy. When the mass media first evolved many people became concerned about what influence it was having on society, and so various theories were used during this early period in attempt to explain just what these effects were. The reason for concern about the media was primarily based on the change in society, so there was the belief that the ‘powerful’ media could take advantage of this situation and manipulates the ‘masses’. This essay will discuss how relevant the early theories of mass society are in today’s media environment, as there have been vast changes in terms of society as well as the media. Before this discussion, the concepts of mass society need to be examined in order to understand the reasons why scientists were concerned for society and how theories were developed around these ideas of society to comprehend the media’s effects. As the twentieth century was approaching society was in transition. Society once thought of as ‘a traditional and stable social system’ (DeFleur and Ball-Rokeach, 1989: 159) was developing into an atomized one where tradition, community and family values began to decline; leaving a mass of isolated individuals which scientists called the ‘mass society’. A variety of theorists gave their perspective on the concept of this changed society, one of which was German sociologist Ferdinand Tonnies who established a ‘theory of social bonds’ (ibid: 152). His analysis contrasts the features of the ‘Gemeinschaft’ (community) (Tonnies, 2002:33) with features of the ‘Gesellschaft’ (society) (ibid) to explain the nature of the mass society and how corrupt it was compared to traditional society of the pre-industrial period. Tonnies explai... ... middle of paper ... ... The culture industry: selected essays on mass culture, New York: Routledge Adorno, T.W. and O’Connor, B. (2000) The Adorno Reader, Oxford: The Blackwell Publishers Ltd. Boyd-Barrett, O. and Newbold, C. (1995) Approaches to Media: A Reader, New York: Oxford University Press Cook, D. (1996) The Culture Industry revisited: Theador W. Adorno on mass culture, Maryland: Rowman & Littlefield publishers Inc. DeFleur, M.L. and Ball-Rokeach, S. (1989) Theories of Mass Communication, New York: Longman Publishers Ltd. Durkheim, E. (1964) The Division of Labor in Society, trans. George Simpson, New York: Free Press Glencoe Lowery, S.A. and DeFleur, M.L. (1995) Milestones in Mass Communication Research, New York: Longman Publishers Ltd. Perse, E. (2001) Media Effects and Society, Mahwah: Lawrence Erlbaum Tonies, F. (2002) Community and Society, Courier Dover Publications
Dizard, Wilson, Jr. Old Media New Media: Mass Communications in The Information Age. New York: Longman, 2000.
Lorimer , R., Gasher, M., & Skinner, D. (2008). Mass communication in canada. (6 ed.). Don Mills, Ontario: Oxford University Press.
...fitting from modern capitalism as they increase profits through the labour theory of value, while exploiting the proletariats. On the other hand, the proletariats are at danger, as they become alienated through mass production and the labour theory of value does not work in their favour. Durkheim views the specialization of labour to be effective until it is pushed too far, resulting in a state of anomie. The division of labour can be seen as beneficial to society as it allows mass production, increased profits, and creativity and interests to be used among individuals, keeping their human identity. At the same time, the division of labour can be seen as dangerous, as over specialization leads to anomie. Through both Marx and Durkheim, we can conclude that modern capitalism has both its benefits and dangers towards individuals and societies in a capitalist economy.
David. "Mass Media and the Loss of Individuality." Web log post. Gatlog. N.p., 11 Sept. 2007. Web. 10 May 2014.
"Introduction to Mass Communication." EFFECTS OF RADIO ON SOCIETY*Introduction to Mass Communication| Lessons Free Online Read Lessons. Zainbooks, n.d. Web. 3 Dec. 2013. .
Baran, Stanley & Davis, Dennis. (2009) Introduction to Mass Communication Theory: Critical Theory . Massachusetts: Cengage Learning
The media, including television programming, cartoons, film, the news, as well as literature and magazines, is a very powerful and pervasive medium for expression. It can reach a large number of people and convey ideas, cultural norms, stereotypic roles, power relationships, ethics, and values. Through these messages, the mass media may have a strong influence on individual behavior, views, and values, as well as in shaping national character and culture. Although there is a great potential for the media to have a positive and affirming effect on the public and society at large, there may be important negative consequences when the messages conveyed are harmful, destructive, or violent.
Durkheim, E. (1984). The Division of Labor in Society. (W. Halls, Trans.) New York, New
Strinati, Dominic (2003), ‘Structuralism, semiology and popular culture’ (extract), in his An Introduction to Theories of Popular Culture: 2nd Ed., London, Routledge, pp. 82-85.
Popular Culture. Ed. John Woodward, Farmington Hills, MI: Thompson Gale, 2005. 138-140.
Campbell, Richard. Media & Culture: an introduction to mass communication. Bedford/St. Martin?s: Boston, N.Y. 2005.
Salwen, M. B. (1987). Mass Media Issue Dependency and Agenda Setting. Communication Research Reports, 4(1), 26-31.
The mass media has played a key role in shaping people’s lives. The modern society’s use of mass media including TV, radio, newspaper, as well as print media has largely influenced people’s ideas regarding themselves and the society at large. This is evident from their behavior towards themselves and their community as well as their treatment of the environment. While some experts believe that the media is to blame for most of the negative behavioral traits among the active members of society, the majority agree that the media makes people understand and develop a positive sense of association with their society within which they live, making it easy for them to identify and get their role in it.
Throughout the previous years, the effect of mass media has produced exponentially with the innovation of technology. Initially there were books, tabloids, journals, photography, movies, broadcast, TV, New Media of the Internet, and now mass media. Nowadays, each individual are most depended on the news media and gossips to preserve their lives moving within everyday accomplishments. We trust the mass media for the existing newscast and evidences concerning anything that is significant and what we must be conscious of. We rely on the media as a consultant for gossip, info, and amusement. The amount of authority varies on the obtainability of media. All of the customary mass media partake excessive impact throughout our existence. For example the 20th century port...
Media technologies are becoming an important aspect of today’s society. Each and every day, people interact with media of many different forms. Media is commonly defined as being a channel of communication. Radio, newspapers, and television are all examples of media. It is impossible to assume that media is made up of completely unbiased information and that the media companies do not impose their own control upon the information being supplied to media users. Since many people use media very frequently, it is obvious to assume that it has affects on people. According to the text book Media Now, "media effects are changes in knowledge, attitude, or behavior that result from exposure to the mass media," (386). This leaves us with many unanswered questions about media and its influences. This paper will look at how the effects of media are determined and explore the main affects on today’s society - violence, prejudice, and sexual behavior.