How do other people influence our behaviour? The public may influence our behaviour though social influence in two different ways, the first is normative influence which is “an influence to conform to the positive expectations of others” (Cohen 1964). This is shown by Asch where the participant’s task was to compare the length of the lines by matching the standard line with three comparisons, one of which was clearly obvious the correct answer this is known as an unambiguous task. Asch found that when the majority of the confederate said the wrong answer the minority who was the participant also gave the wrong answer knowing it wasn’t correct (Asch 1956) this shows how they changed their answer to fit in with the group even when they knew the answer they was giving was incorrect. This can be applied to behaviours being influenced by others as people may go along with the group and behave the same way they do even if it’s seen to be frowned upon just to fit in.
The second is informative influence this is “an influence to accept information contributed by others as evidence of reality” (Cohen 1964). This is supported by Sherif’s Autokinetic effect where participants had to estimate how far a static dot of light in a dark room have moved, this is an example of an ambiguous task. Sherif found the results varied when alone although when they were in groups the participants conformed and there results were similar to the group (Sherif 1937) this shows how people are influenced especially if they don’t know what the right answer is this can be applied to behaviour in the sense that people go along with the crowds behaviour when they don’t know the correct way to behave. Both these studies show how other people can influence another’...
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...mental Social Psychology. 8 (1), pp.438-445
Aronson, E. (1988). The social animal (5th ed.). New York: Freeman. pp 45
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It often leads to people adjusting responses to stimuli just because they believe that if everyone else has the same response they must have it too. This is shown in "Asch Experiment" after McLeod explained how the dot of light never moved, he mentioned, "The participants are then asked to estimate how far the dot of light moves. These estimates are made out loud, and with repeated trials, each group of three converges on an estimate. The main finding of the study was that groups found their own "social norm" of perception." (McLeod 2) This shows that when placed in an environment where some people have a different opinion than others, the popular opinion takes over and everyone's opinion becomes uniform because people doubt themselves when they are alone on an opinion, leading to conformity. People in environments like this should try to keep their own opinions as to prevent the spread of conformity when uniqueness is
The biggest way that my actions affect other people is that of betrayal. Other people trust me with responsibilities, and when I take a negative action towards that trust it decreases. On the other hand, if I have a positive reaction towards the trust that awarded to my behalf, then I am trusted with more and bigger responsibilities. Trust comes in many shapes and forms, and there are too many people in the world today for us to not go a day without someone relying on us in some way. There are many things that we are obliged to do on a daily basis.
So far, conformity has been discussed in terms of group identification and social roles. However, individuals also tend to change prior beliefs to seek group acceptance. Asch (1951) investigated the effect of group pressure on conformity by asking participants to make a line judgment with seven confederates that gave the same obviously incorrect answer. Yet, 37% of participants conformed by giving the incorrect majority answer, whereas in the absence of group pressure, less than 1% of participants conformed (Asch, 1951). There are implications on normative influence as individuals, despite knowing the majority opinion was incorrect, may conform to avoid social punishment (Breckler et al., 2005). However, Turner and colleagues (1987) argued
There are many things that influence our behavior from internal influences to social norms. Social norms are implicit or explicit rules that govern how we behave in society (Maluso, class notes). Social norms influence our behavior more than any of us realize but we all notice when a norm has been broken. Breaking a social norm is not an easy task and often leads us feeling uncomfortable whether we broke the norm ourselves or witnessed someone else breaking it. Sometimes however, you just have to break a norm to see what happens.
Claim: When making a decision, people are often influenced by the pressure society places on them in order to follow the social norm, or what is socially accepted.
The astute reader may notice that this review does not include any papers that did not find a false consensus effect. The reason for this is not that this paper is not representative of the literature, but rather, that it is. The uniformity of the literature suggests that the phenomenon is fairly common. Some interesting arguments as to why this is are motivational or cognitive in nature. The motivational premise is based in the idea that people are motivated to believe that they have a place in their social environment. This argument is a based in self-justification, in that if many people share a given belief or behavior, it makes it easier to justify that this attitude or behavior is either right, or not as bad as it might seem.
In “Options and Social Pressure” Solomon E. Asch conducts an experiment to show the power of social influence, by using the lengths of sticks that the participants had to match up with the best fit, Asch then developed different scenarios to see how great the power of influence is, but what he discovered is that people always conformed to the majority regardless of how big or small the error was the individual always gave in to the power of the majority. In his conclusion, Solomon states “ …those who participated in this challenging experiment agreed nearly without exception that independence was preferable to conformity.”(Solomon 30) What Solomon and all the participants of the experiment agreed that it was better to have been independent knowing that they made their choice themselves than to have stood with the majority
Myers, David G. “Chapter 14: Social Psychology.” Psychology. 10th ed. New York, NY US: Worth
The most basic concept in social psychology is conformity. Conformity is the idea that behaviour or a belief is changed in order to follow, or conform, to what is considered the “norm.” One of the oldest experiments to support this notion was conducted in 1935 by Muzafer Sherif (Song, Ma, Wu, Li, 2012 p. 1366). There are two different types of
Solomon Asch’s experiment in “Opinions and Social Pressure” studied a subject’s ability to yield to social pressure when placed within a group of strangers. His research helped illustrate how groups encourage conformity. During a typical experiment, members of the group were asked by the experimenter to claim two obvious mismatched lines were identical. The single individual who was not privy to this information was the focal point of the experiment. Twelve out of eighteen times the unsuspecting individual went along with the majority, dispelling his beliefs in favor of the opinions of the group.
To what extent do those around us affect the way we think; they we perceive a situation; or they way we form our prerogatives? There are many different trains of thought, some of which are adopted, others of which are taken into account based on experience and periods of introspection, but there is one that lies with it, a fundamental difference in comparison to others: the group mind. To which it involves several individuals, a group mind is in essence, a collective following to a set of beliefs and/or practices, usually brought together through forms of social pressure and preconceived notions of moral obligation. Furthermore, these groups are often characterized by the absence of individualism and a sense of obliviousness towards how their unspoken rules influences their view of the world as a whole. Moreover, group minds also involve social pressures, often enticing some to forsake their opinions to fit the given status quo of the group. Indeed, humans are social creatures that want to feel as if their participation in a group has value, but without the awareness of how social pressures affect their ability to make decisions and how one can overcome such pressure, they are nothing more but mental toxins, or in other words, group minds.
In 1951, Solomon Asch carried out several experiments on conformity. The aim of these studies was to investigate conformity in a group environment situation. The purpose of these experiments was to see if an individual would be swayed by public pressure to go along with the incorrect answer. Asch believed that conformity reflects on relatively rational process in which people are pressured to change their behaviour. Asch designed experiments to measure the pressure of a group situation upon an individual judgment. Asch wanted to prove that conformity can really play a big role in disbelieving our own senses.
Hergenhahn, B.R. (2009). Social and Theoretical Psychology: Conceptual and Historical Issues 1. An introduction to the History of Psychology. 1 (1), p1-28.
Elliot Aronson (2012) provides a definition of conformity, two social psychological processes that underlie a conformity and cited examples of reasons why people conform in the book, The Social Animal. Aronson (2012) defines a conformity as “a change in a person’s behavior or opinion as a result of real or imagined pressure from a person or group of people” (p.19). In accordance with Aronson’s (2012) definition of conformity, people do conform owing to the social influence, which are two main social psychological processes: belonging and getting information.
Groups influence our everyday lives in ways that we don’t even realize. Most of what is learned from groups are societal norms that are being reinforced on a micro level in everyday life. Group influence on individuals is a clear tangible proof of societal norms by institutions. The groups we become a part of therefore can have a greater influence on our individual actions then we are aware of. As an individual we like to believe we have agency over our actions and what we decide but a lot of our own actions is more a part of a group mentality. Also, individual’s go along with a group’s influence so they feel better about themselves because then they won’t be ostracized. This paper will analyze different aspects of individual behavior and