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In the history and development of advertising
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To understand how advertising affects what we buy, we must first have an understanding of what advertising is. Advertising, in its simplest terms, is the activity or profession of producing advertisements for commercial products or services. However, is that all advertising truly is? There is not a single, generally accepted definition of advertising. Advertising is a form of communication used by a marketer to relay information about a product to consumers, thus creating awareness (What Advertising is… 1). Advertising is very important to our way of life and is viewed differently depending on the perspective of the viewer.
Until the 19th century there were no advertising agents either in Europe or in America. Anyone who wished to advertise had to deal directly with their local newspapers. By 1800, difficulties and complexities were beginning to grow up around the simple, direct relation between merchant and newspaper. The new complexities of business had created a need for a specializing middleman. The work of these advertising specialists was to assist in the buying and selling of a commodity, namely, newspaper space. By the 1830's editors in large cities were finding it advisable to send out employees from time to time among the local merchants and manufacturers to solicit orders for advertising (Hower 13-17).
Two of the earliest advertising agents, Volney B. Palmer of Philadelphia, and John Hooper of New York, started their advertising careers by canvassing orders for newspapers. The business of the advertising agent passed through four early stages of development: (1) newspaper agency, (2) space-jobbing, (3) space-wholesaling, (4) advertising concession agency (Hower 13-17).
In the first stage, the agent represents the ...
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...ngers. It is a public servant and therefore is used for the public interest. Advertising helps combat harmful propaganda while also footing most of the bill for our mass media (What Advertising Is… 161-169). Advertising is simply mass selling. It is a creative force that has generated new jobs, new ideas, has expanded our economy and helped to give us the highest standard of living in the world. Advertising stimulates ambition and desire.
Works Cited
Barton, Roger. Marketing & Advertising. New York, San Francisco, Toronto, and London:
McGraw-Hill, Inc.: 1964. Print.
Hower, Ralph M. The History of an Advertising Agency. Cambridge: Harvard University Press:
1949. Print.
Tyler, Poyntz. Advertising in America. New York: H.W. Wilson Company, 1959. Print.
“What Advertising Is… What it has done… What It Can Do Now.” Printers’ Ink May 15th,
1953: 1. Print.
Whether recognized or not, advertisements play a significant role on the way in which consumers make choices. Though society as a whole may not recognize the impact of advertising, commercials and good billboards are still noticed and enjoyed. Even colors are used a way in which to catch the eye of the consumer.
The author of this book Bruce Barton was a partner in a successful advertising firm during the 1920’s. This was a time when the industry of advertising was under going some major changes. These changes had a lot to do with a number of factors the first of which being the post war prosperity this meant people had more money than they ever had before. Another one of these factors had to do with the high number of teens who were now attending high school, this proved to be important because it created a whole other market which hadn’t existed before. One more factor was the advances made in transportation and communication, these advances allowed goods, people, and information to travel long distances relatively quickly intern allowing companies to grow large enough to spread their services nationally. Still another important factor was the invention of financing, this allowed people to pay for durable objects (large objects that would last a couple of years) with affordable installments or payments. But the biggest changes were the actual advertising practices themselves, many of which were pioneered by Barton and his associates, and didn’t become norms in advertising until after the release of Bartons book “The Man Nobody Knows” in 1924. This book served not only as a manual on how to advertise more affectively but also as an example of good advertising itself.
Advertisements would soon, also, become a major factor in mass media and development in America during the early 1900’s. Advertising became one Americas stepping stones to put the power of media into their control. This provided political parties, ...
The Ad and the Ego traces advertising's development from its largely descriptive 19th century origins
Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need? Consumers in the global village are exposed to increasing number of advertisement messages and spending for advertisements is increasing accordingly.
During the 19th and 20th century, America –mostly white collar, middle class Americans- saw a great increase in salaries and a huge rise in mass production which paved the way for the modern American consumerism which we know today. The advertising scene saw a dramatic boost during that period and tried to latch on to this growing pool of emerging consumers. Although only limited to print, advertising during this pivotal period showed panache and reflected American society
Zyman, S. and Brott, A. (2002). The End of Advertising As We Know It, Hoboken, NJ: John Wiley, Page 9, Page 10, Page 19
Goodrum, Charles and Dalrymple, Helen, Advertising in America: The First 200 Years. (New York: Harry N. Abrams, Inc., Publishers, 1990). 37.
Nowadays, advertisements are everywhere embedded in our daily life. They are powerful resources that inform people the latest news about a particular product or brand in many different ways. Most of the people are being able to get more information and detail of a product from media, radio stations, newspapers and internet. Even though advertising is a big informative source, it also can be considered as a marketing tool to control the mind and desires of the consumers to manipulate and persuade them to buy things they do not need.
Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale.
Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate to the activity or product represented on the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing one in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point.
“Not Being Advertised…How The Advertising Business Has Changed Over Time.” Ezine Articles, Allan Kalish, 22 December 2005. Web. 4 October 2009
Advertising has influenced teenagers in a profound way. The influence of advertising has affected teenagers in a way they are persistently exposed by means of television programs, articles in magazines, product endorsement ads, and through the internet. Although teenagers are excessively exposed, how they perceive and process advertisements ultimately determines how they are influenced. With that said, the perception towards advertisements can be amalgamated between reality and fantasy, which evidently has both negative and positive impacts. Advertisers strategically capitalize on what is trending in youth culture which makes teenagers most pervasive to wanting to fit in. The societal culture in advertising plays a crucial role in the way teenagers
Advertising is an information source to inform people about the products and new prices of the company which can help them to make informed choices. More recently, huge amount of money has been spent on advertising throughout the world. Different types of advertisement such as television, radio, magazine, newspaper, the internet, billboards and posters can influence consumer’s behavior positively or negatively as there are different arguments and opinions. This essay will focus on the purpose of the advertisement for the company, the positive effects and negative effects of advertisement on consumer behavior.
Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.