History
In 1945, Ruth and Eliott Handler founded Mattel – one of Americas leading manufacturing companies of today. The idea for the Barbie doll was conceived when Ruth watched her daughter play with adult paper dolls. She noticed the importance of being able to change the doll's clothes, and decided to create a three-dimensional fashion doll, naming her Barbie after Barbara (her daughter). At the time, the toy market was dominated by baby dolls and toddler dolls. Barbie was a new conception that became a worldwide hit. Since her debut in 1959, Barbie has remained one of the most popular toys of all time. There are two Barbie's sold every second, and more than one billion dolls have been sold around the world (Maine, 2000, cited in Slayen, 2011).
PROS
According to Ruth Handler, Barbie stands for women freedom.
Mattel has an "I can be.." line that sells Barbie dolls in 125 different occupations. In this case, Barbie is not promoting something impossible. She has had a large variety of jobs, everything from waitress to astronaut.
Freedom for women
Toy to play with (kids can creative)
CONS
Body image
One of the most controversial aspects of Barbie is her appearance. Her body is widely criticized for being too thin and out of proportion. To see how a real woman would look if she attained Barbie's proportions, Winterman (2009) took the measurements of a woman who was 27 years old, 5 foot 2 inches tall and a size 10. She later applaied Barbie's measurements to the woman. In order to match the doll's proportions, the woman would have to grow 24 inches in height, which would make her extremely tall (7 feet 6 inches). A similar analysis on Barbie's measurements was made by Galia Slayen (2011). As a part of the first National Ea...
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Milligan, Lauren. Barbie Works. 2010. Vogue News. http://www.vogue.co.uk/news/2010/05/19/barbies-careers-and-jobs Munger, Dave. What Barbie does for a little girl's body image. 2006. Cognitive Daily. http://scienceblogs.com/cognitivedaily/2006/04/19/post-1/ National Eating Disorders Association. 2005. Statistics: Eating disorders and their precursors.
Slayen, Galia. 2011. The Scary Reality of a Real-Life Barbie Doll. http://www.huffingtonpost.com/galia-slayen/the-scary-reality-of-a-re_b_845239.html University of Bath. 2005. ‘Babyish’ Barbie under attack from little girls, study shows. [press release] 19 December 2005. http://www.bath.ac.uk/news/articles/releases/barbie161205.html
Winterman, Denise. 2009. What would a real life Barbie look like? BBC News Magazine. http://http://news.bbc.co.uk/2/hi/uk_news/magazine/7920962.stm
Although Barbie was created as a toy for girls, the sexual nature of the doll suggests it was created for the pleasure of men and envy of women. Prager compares the figure of Barbie to the kind of women who would be seen in the Playboy mansion or be a frequent guest on explicit television shows. This is the image of a mans...
The talking Barbie was made in 1968. The customers and the Mattel Inc. were there. It happened because the Mattel Company thought it would be cool to add sound to the very popular Barbie doll. Also, the Talking Barbie was originally created in Mexico but later versions were made in Hong Kong. How the talking Barbie worked is it talked when you pulled a string in the back of her neck.
Every woman grows up knowing that they one day want to be beautiful. In Marge Piercy’s “Barbie Doll” she gives an in depth look at what negative effects the concept of beauty can have on an individual. From infancy to a full grown adult woman, beauty has been a way of thinking and lifestyle. As a little girl you are given petite shaped, blonde, blue eyed dolls. While boys are given brawny soldiers and mechanical toys.
Barbie’s human body size characteristic may be unrealistic, but the doll isn’t a human shrunk down to play size. For instance, in the movie “Life-Sized” a girl’s doll comes to life. While it may be that in this movie the doll had a hard time adapting to life as a human, she eventually got the gist of having a career and living life the way everyone wanted
The GI Joe doll portrays the image of a man in the military. He dresses in camouflage and carries around guns. Wagner-Ott describes the GI Joe doll as a "...butch version of Barbie with the same realism and detail, but applied to the toy soldier concept" (249). Considering Barbie's beautiful looks and countless perfect accessories, the GI Joe doll can relate to her. He has defined muscles, a smooth tan, and all of his accessories fit him perfectly. These two dolls display sexist attitudes in many ways. Barbie only moves in five different places, her neck, shoulders, and top of her legs, whereas, GI Joe can move in twenty-one different places. The movements of the dolls show that the male can be more active and mobile, but the female is restricted to a perfect posture and cannot do much outside. Even though Barbie has many career options varying from a nurse to a firefighter most of them she is not even physically capable of. Wagner-Ott states in her journal, "Because dolls and action figures are emotionally close to children's lives, they can become the source for discovering and analyzing how popular everyday objects help construct "students" sense of identity, politics and culture" (252). Children are beginning to see these dolls like Barbie and GI Joe and want everything they have to feel like they can be
Martin, Melanie. “Negative Effects of Barbie on Girls.” eHow. Demand Media, n.d. Web. 14 Feb. 2014.
“If Barbie was designed by a man, suddenly a lot of things made sense to me,” says Emily Prager in her essay “Our Barbies, Ourselves” (Prager 354). Prager’s purpose for writing this essay is to explain the history of Barbie and how the doll itself has influenced and continue to influence our society today. Prager is appealing to the average girl, to those who can relate to the way she felt growing up with Barbie seen as the ideal woman. Emily Prager uses a constant shift between a formal and informal tone to effectively communicate her ideas that we view women today based upon the unrealistic expectations set forth by Barbie. By adopting this strategy she avoids making readers feel attacked and therefore
Because girls are impressionable at all ages, Barbie targets young girls to fantasize about being perfect. Girls look at Barbie and believe they can obtain all of her attributes, while in reality that would be impossible. Having a goal to be an astronaut or pediatrician seems probable at young ages, but the image of Barbie and all of her successes are never a result of schooling, hardships, or any stresses that would face them today. A fantasy world is built up and is deemed probable because of the one-sided point of view of Barbie. Slumber Party Barbie was introduced in 1965 and came with a bathroom scale permanently set at 110 lbs with a book entitled: ‘How to Lose Weight” with directions inside simply stating ‘Don’t eat.’
"After 50 Years, What Is Barbie's Impact on Girls and Women?" About.com Women's Issues. N.p., n.d. Web. 02 Dec. 2012. .
promoting a Surgeon doll, she was still seen as a dumb blonde. Barbie makes several changes
In a way, Barbie is a role model for girls to look to for confidence, because she is extremely talented and educated, and is considered the example of a career woman. Juggling over 130 careers on her resume, Barbie has accomplished the above and beyond. From rock start to pilot,Barbie has had every job a child could possibly ever dream about. This includes her being an astronaut and going to the moon; four years before Neil Armstrong. Even in the 90s, she ran for president before woman even made the presidential ballot. “My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices.” From the start Ruth Handler, the co-owner of the Mattel creations and creator of the Barbie doll, created Barbie for the purpose of inspiration to young girls. Handler saw that her young daughter, Barbara, enjoyed playing with adult female doll...
Growing up in the 90’s and being around during Mattel’s process of upgrading Barbie has had its positives and negatives. As a young girl Barbie made many girls very happy, there were times girls use to have play dates just to see who had the new Barbie wardrobe, shoes, car, and pets. Being a little girl and going over to a friends or relatives house just to play Barbie was the highlight of most of the girls day. The reason why is because back then, they had just came out with the new Barbie doll mansion house and even though some couldn't afford it there was always someone that they played with that did. Sometimes on play dates, girls questioned things like parents not wanting to buy dolls out of their race and how some dolls outfits
When I was very young, I owned very many Barbie dolls. To me, they were just so beautiful, and flawless, and I loved them very much. But the Barbie that said the most to me was the President Barbie. This spoke to me. It said that anyone, anywhere, of any gender, socioeconomic status, background, sexuality, ethnicity, race, or belief system could be anything they ever wanted to be, as long as they worked hard enough to achieve it. And this is a very important message, and it is a message that Barbie sends to people every day, all over the world.
The clothes and other objects that are found in the universe of Barbie would lead a girl to worry more about physical appearance and less on the professional jobs she has. The physique established by Barbie, the clothes she wears and the handsome man she dates would lead these adolescent girls to believe that sexual attractiveness is the key to popularity and therefore happiness.
According to Lisa Belkin, Barbie is good for society because she’s fun to play with and she encourages little girls to use their imagination and dream big. Many young girls who play with Barbie dolls have realized that she is just a doll. Some of these little girls don’t have the desire to look like Barbie; they just think Barbie is just a doll that they play with and leave them everywhere. At a young age girls are given their first Barbie doll and thought what “perfect” should be. Barbie portrays the perfect image and life. Not only is Barbie tall, skinny, and beautiful, she has all the luxurious accessories to match her perfect life. To go along with her perfect life she is accompanied with the perfect boyfriend, family and dream house.At a young age girls are also being influenced by this doll, what they should look like, and what kind of life they sgould lead. Young girls strive to achieve this look which is life threatening to obtain. Regardless to the changes they made to Barbie, she is still far from real. Little girls that are mature enough don’t strive to look like Barbie because she’s just a plastic doll.(Debate.org, 9). According to “The Intentions behind the creation of Barbie”, Barbie dolls ...