Good to the last drop. This iconic slogan is just one of many that helped build print media advertising into the powerhouse it is today. With such a powerful slogan like good to the last drop, which was tag lined in 1926 by Maxwell House’s but is still used today, we wonder where did advertising all begin in America. According to P. G. Kishels’ book; The rise of advertising in the United States: a history of innovation to 1960 we learn that advertising started all the way back in the 17th century. As soon as the first printing presses began to arrive in the American Colonies, people and businesses began to reap the benefits of advertising. One of those people was Benjamin Franklin who used print media advertising to start the Pennsylvania Gazette a newspaper company, create the U.S. postal system, circulating libraries, and even become the first millionaire. With Benjamin Franklin seeing great success in print media it is no surprise that others did as well. Businesses soon began to hire advertising agents as early as the 1800’s to help them format and create ads that would help them sell their products. As advertising grew so did the amount of success stories like the story of John Wanamaker who used advertising to promote his men’s clothing store in Philadelphia into one of the biggest department stores of its time in 1876. John Wanamaker used the simple idea of advertising whole suits for only three dollars and his success has led other department stores like Men’s Wearhouse to use the same tactic while implementing new ones to stay profitable in a new, more competitive market that sellers are facing today.
In the 1900’s advertising began to accelerate even faster with the expansion of the United States both physically and eco...
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...than ever want credibility and print media advertising will continue to deliver that credibility.
Works Cited
"Benefits of Advertising through Print Media." Benefits of Advertising through Print Media. N.p., n.d. Web. 30 Mar. 2014. .
Kishel, P. G. "The Rise of Advertising in the United States: A History of Innovation to 1960." ProQuest Research Library. ProQuest.com, 3 Mar. 2014. Web. 30 Mar. 2014.
Linton, Ian. "What Is Print Media Advertising?" Chron.com. Hearst Newspapers, n.d. Web. 17 Mar. 2014. < http://smallbusiness.chron.com/print-media-advertising-55550.html >.
Newtek - The Small Business Authority. "Print Is Dead? Not so Fast." Forbes. Forbes Magazine, 28 June 2012. Web. 31 Mar. 2014. .
These connections between brands led to an increase in consumer trust and therefor an increase in overall demand. Advertisers also were looking for more effective methods of information distribution at this time (1870’s) and the newspaper just happened to be gaining major national popularity. According to page 91, the “Lady’s Home Journal” was the first major publication to market goods for housewives/ women in 1883, and in less than two decades by 1900, most major newspapers had completely switched focus to heavy advertising. The availability of a cheap, fixed rate on ad space meant that business owners would buy out multiple pages sometimes, turning the newspaper into a hub of not only national and local information, but also consumer news and countless advertisements. In order to introduce all of these revolutionary goods to the first waves of consumers, marketers of the late 19th century focused on getting mass amounts of information across to consumers rather than trying to gain attention or interest. Strasser highlights that this is why many 19th century ads, compared to their siblings of the 20th century, are much more wordy and descriptive- explaining uses, giving quality assurances, and sometimes included product background and development (illus.
Evidently, these two guys know how to sell something. When I see an advertisement, I see them like Solomon and Charles did. They are like businessmen trying to sell a product. The advertisements aren't just selling a product to Americans, but rather the advertisements are directed towards a targeted market. For example; a commercial that wants to sell a regular beer will show normal guys hanging out. They could be at a bar, fishing, or having a picnic. The people will be having a fun time. The targeted market would be mostly men because in the commercials it's mostly men with the exception of a beautiful woman here and there.
This essay is a perfect example of the importance of a thorough introduction to provide the reader with a concise synopsis of what the paper intends to covers. Had Gladwell excelled in both areas he neglected, this would be an extremely interesting, thought-provoking look into the world of advertising. Works Cited Gladwell, M. (1997). The New Yorker. Listening to Khakis.
Lansdowne Resor hailed as “one of the most outstanding women in American life” in J. Walter Thompson Company’s 1964 press release still struggles for the recognition for her work in advertising. The question remains: if Lansdowne Resor was so influential to the history of advertising, why she is not mentioned in more textbooks or books on the greats of advertising. Many people are able to name notable advertising greats including David Ogilvy, William Bernbach, and Leo Burnett. The gap in the history of advertising and its influential women provide the basis for the importance of research to explain the importance of Lansdowne Resor in advertising history. Lansdowne Resor changed the way advertising is crafted in order to provide a more tailored message to targeted female publics, and in doing, so she created techniques in advertising that are still in use today. Unfortunately, with most of the advertising history being written from the male perspective, it is hard to tell Lansdowne Resor’s story without mentioning her husband and former President of J. Walter Thompson Company, Stanley Burnett Resor. Arguably, Resor became increasingly instrumental to Lansdowne Resor’s life and career. Helen Lansdowne Resor’s tenacity and abilities allowed her to excel in the field of advertising and to help solidify
Advertising, whether criticized or celebrated, is undeniably a strong force in American society. Portrayals and Images of women have long been used to sell in published advertisements. However, how they have been used has changed enormously throughout the decades. Women have fought to find a lasting and prominent position in their society. Only in the span of twenty years, between 1900’s and 1920’s, the roles of women changed dramatically here in United States.
Advertisements would soon, also, become a major factor in mass media and development in America during the early 1900’s. Advertising became one Americas stepping stones to put the power of media into their control. This provided political parties, ...
O'Neill, Charles A. "The Language of Advertising." The Contemporary Reader. By Gary Goshgarian. 9th ed. New York: Pearson Longman, 2008. 146-52. Print.
Opening a new advertising agency in 1948 appeared decent timing. The Depression and World War II threw all the well-established, advertising firms out of business and dejected attempts by newcomers to break into the marketplace. However, with the war done and the American economy growing with unprecedented strength, and a better public awareness of the media and its influence, advertising became an essential element in any business practice. The potential for growth was almost boundless. Still, the agency of HOB&M did not become popular overnight. Competing with such established industry front-runners as J. Walter Thompson, Young & Rubicam, Leo Burnett, and BBDO was hard.
During the 19th and 20th century, America –mostly white collar, middle class Americans- saw a great increase in salaries and a huge rise in mass production which paved the way for the modern American consumerism which we know today. The advertising scene saw a dramatic boost during that period and tried to latch on to this growing pool of emerging consumers. Although only limited to print, advertising during this pivotal period showed panache and reflected American society
13. Shimp, T., and Andrews, C., (2013), Advertising Promotion and Other Aspects of Integrated Marketing Communications (9th Edn.), Cengage Learning: Mason.
Berkman, Herald W. and Gilson, Christopher. Advertising: Concepts and Strategies, 2nd ed.. (New York: Random House, 1987). 244.
... favouring them, lack of portability, price factor, lack of timeliness and being seen as a damage to the environment. However, it also has its advantages over digital media. This includes: brand identity when advertising in print, more engaging, more accurate and permanency. As stated by aforementioned Senior Research Fellow, Carli “ Neither print alone nor digital media alone is capable of meeting the communication needs of business, government and the growing human population as they are used today.”
Print Advertising has been one of the oldest means of product endorsements. For more than 400 years, it is able to become one of the most used types of advertisements. Originated from England, the first customer of print advertisement is the migration of the English to the United States. This timeline is dated to be the era when United States is still a colony of the English. Thus, this innovation in advertising was able to reach the U.S. through the newspapers printed with advertisement. (History of Advertising in Print Media, 2012)
We are all the time surrounded by advertisements. It's obviously that the main purpose of advertisements is to get the consumer to purchase a product. The message within the advertisement has to be persuasive and has to awake certain emotions and feelings in the consumer. Print advertisements are extremely effective in reaching targeted audience. Print advertisements draw our attention through technical and psychological effects. And analysis of advertising is important to understand its real meaning and intended impact on readers.
“How Advertising Has Changed Over The Years.” Locker Gnome, Bradley Bradwell. 6 January 2008. Web. 4 October 2009.