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Reflections about hermes the greek god
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How has Hermès 172-year-old French leather-goods company remained successful? Before visiting, I just know Hermes is a famous and luxury brand. During the visiting, I found that they have to successful factors. Let me try to explain more. First of all, let me introduce the background of Hermes. Hermès is a French high fashion brand, which is established in 1837, specializing in leather, ready-to-wear, accessories, perfumery, and luxury goods. Their logo is a Duc carriage with horse. In 1837, Thierry Hermès was built up harness workshop on the Grands Boulevards quarter of Paris. It was to provide the service to European noblemen specially. He created harnesses and bridles for the carriage trade. After that, Hermès's son, Charles-Émile Hermès, took over the management from his father. In the same time, moved the shop to 24 Rue Faubourg Saint-Honoré, a location near the Palais de l'Elysée in 1880, which still the Hermès shop today. To contribute form the sons Adolphe and Émile-Maurice Hermès, which entered to the elite of Europe, Russia, Asia, North Africa, and the Americas. In 1900, Hermès offered the haut à courroies bag, designed for riders to carry their saddles with them specially. After Charles-Emile Hermès, who retired from the company. His sons Adolphe and Émile-Maurice took leadership and renamed to Hermès Frères. During the 1920s, Émile-Maurice took control directly as a sole head of the business and created a new accessory collection. And he groomed his three sons-in-law, who are Robert Dumas, Jean-René Guerrand and Francis Puech, as business partners. Hermès introduced its first leather garment, a zippered golfing jacket for the Prince of Wales. In 1922, the first leather handbags we... ... middle of paper ... ...any is traded on the French stock exchange), certainly fulfills them. Scarves are still hand-painted in Lyon and leather goods still handcrafted by artisans trained up to five years before they even touch a Birkin. In her 2007 book, Deluxe: How Luxury Lost Its Luster, journalist Dana Thomas called Hermès bags “the antithesis of an It bag: Most of the designs have been around for almost a century and are coveted not because they are in fashion but because they never go out of fashion.” In my conclusion, Hermès is a very successful luxury brand in the worldwide, which is over 170 years. Their products seem like a symbol of high-class life style. Besides that, their products became our target to make them to high level. Actually, everyone want to became this person, which match the customer wants. For me, I will buy Kelly Bag when I earn my first HKD500, 000.
Choose several countries to enter that is suitable for the luxury market and in order to develop the strategy of the company
...rk of hierarchy within the royal court, haute couture was brought to life through the founding of the House of Worth which lead to the successful production of luxury goods and ultimately the starting point of prêt-à-porter. The recreation of couture garments reflecting the dress of Parisienne court was disseminated across Europe through the use of ‘Pandora’ dolls and eventually paper patterns. However, as technology and new methods of production, such as industrial machines rapidly changed throughout the second half of the 20th century, the arduous tasks of creating haute couture garments and its demand diminished, leaving ready to wear to control the fashion industry. Nevertheless, haute couture will always be the paragon of skilled craftsmanship and tailoring that has influenced the consumption, production and dissemination of fashion since its establishment.
Givenchy’s love for fashion grew when at the age of ten he attended the Pavillon d’ Elegance Paris Exposition. Once looking through Vogue magazine, he was inspired by Balenciaga men’s wear. He wanted to be a couturier and attended Ecole des Beaux-Arts in Paris, to start a formal education in fashion. His designing inspirations came from Elsa Schiaparelli and Madam Gres’s work. His experience also came from working at the House of Piguet in Paris; this salon was known for its dramatic yet simple style and after, at the House of Lelong that was known for their high quality clothing. Those positions gave him knowledge on how to work with couture customers and gave him an opportunity to build strong relationships with them (Press, 2002).
Louis Vuitton, a French designer and entrepreneur quickly made a name for himself in the fashion industry by becoming Napoleon’s wife “personal box-maker and packer.” At the age of sixteen, Vuitton and his family started the legendary workshop by creating travel trunks and the famous unpickable locks in 1859 (Louis Vuitton, 2015). As the legendary brand continues to remarkably exceed both sales and expectations, Louis Vuitton as a brand strives for pure distinction and exclusivity.
Mr.Lauren had more dreams to fulfill. He chose the name Polo for his line of ties because the sport repsented to him a lifestyle of athletic grace and discreet elegance, an image of men who wore well-tailored, classic clothes and wore them with style. With that image in mind, Mr Lauren established Polo as a separate menswear company in 1968, producing a complete line of men's clothes. Using only the finest fabrications, Mr. Lares's menswear was distinctive, innovative, but always classic and refined. His suits blended the American Ivy League natural shoulder silhouette with the fitted shape and expensive fabrics of the best European custom tailored clothing. His shirts were all cotton, richly patterned and expertly made. This same care was, and still is, applied to every element of...
One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer clothes, but the company is one of the top marketing designers also. It was awarded “ Luxury Brand of the Year” in 2010 by the Luxury Daily. A company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12, Lauren’s had a strong appeal and taste for looking classy. He would spend the money he earned working with his father after school, purchasing expensive suites. In his latter years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what latter evolved into the giant clothing empire known as Polo Ralph Lauren. The success of his designer ties caught fire quickly, retail giant Bloomingdales was the first company to endorse Ralph Lauren’s ties, but that ended quickly, when Lauren refused to narrow his ties, and stuck to his product line. Lauren’s success in the designer clothes business was unusual for someone who studied business at City College. In 1968, he founded the company Polo Fashions, a company that would later expand its market, and is among one of the top designer brands in the world today.
As railroads and steamships made European travel easier, it was increasingly common for wealthy women to travel to Paris to shop for clothing and accessories. French fitters and dressmakers were commonly thought to be the best in Europe, and real Parisian garments were considered better than local imitations.
For the past several decades, globalization has been a hot topic and it also anticipates every aspect of the world to connect each other. Likewise, globalization also allows consumers to have more access to catch up with updated fashion. The advantages of globalization bring a new philosophy called fast fashion, which holds quick response time and enhanced design in fashion apparel industry. In this paper, I will deliver By exploring all the aspects of each system, I will conclude the reason why fast fashion becomes the mainstream of the fashion apparel industry, and use one particular brand, Zara, as an example to discover the impact on consumer behavior in detail. Finally I will make some comments on the future of fast fashion and what luxury brands will react to this circumstance……..
Louis Vuitton, Chanel, Gucci, Dior, Prada, Jimmy Choo, Hermes, Rolex…. These are all; luxury brands and they are everywhere. The luxury fashion market represents an important and increasing sector of worldwide retail (Husic and Cicic, 2009).
The act of consumption has been the primary means through which individuals in society participate and transform culture. Culture is not something already made which we consume; culture is what society creates through practices of everyday life and consumption involves the making of culture. When attempting to understand certain acts of consumption it is necessary to observe the relations involved in production and consumption. Through technological innovation, the fashion industry has been expanded to play a prominent role in consumers’ purchasing decisions and styles are becoming less difficult to obtain. With the expansion of department stores and shopping being viewed as a leisurely activity, this has continued to transform the act of fashion consumerism. The functional interests feature a rational attachment to clothing items. Symbolic benefits involve status and prestige to fulfill the achievement for positive self-esteem. Further benefits include a provided experience for the individual consumer and the created use of imagery and desire used to enrich one’s life.
According to Dubois and Czellar, the Chinese elite’s attitude via luxury goods has identified to six attributes: excellent quality, uniqueness, very high price, emotional content, superfluous/inessential and the last one brand history and heritage.
Thesis: From the 18th century to present time, the jean industry remains one of the largest, most influential clothing markets.
In 1909, Chanel opened her shop in Paris selling hats. Her hats were worn by famous actresses who helped build the Chanel name. In 1913 she started to use jersey in her fashions. “Her line of jersey clothing was a reaction to the lifestyle changes surrounding WWI” (wikipedia.com/Chanel). In 1914, WWI led to the change in design with the women working in factories instead of the men. They needed warm clothing that would stand up to working conditions. Chanel’s designs were inspired in the time period where women sports were being introduced...
Louis Vuitton, Coach, and Dior’s advertisements portray a picturesque scene consisting of simple, yet elegant, details (Coach; Dior; Louis Vuitton). Each ad displays similarly styled handbags with clean lines and only two handles, indicating each company’s desire to keep purses feminine and traditional. The handbags presented are similar to the more traditional style used in the early 20th century, perhaps to invoke a sense of timelessness and luxury. While each handbag advertised consists of differing aspects, it is evident Louis Vuitton, Coach, and Dior are
Luxury goods market has been on an upward move since a long time. Separated from the setback brought about by the 1997 Asian financial Emergency, the business has performed well, especially in 2000. In that year, the world luxury products market – which incorporates beverages, style, makeup, aromas, watches, adornments, baggage, purses and handbags– was worth near $170 billion and these developed 7.9 ...