Henry Ford's Key to Production and Efficiency

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Henry Ford created the Model T with the goal of producing a car that could be marketed to the middle class. Up until this point the average car produced cost around $2,000, which exceeded the price range of most Americans. Ford saw the middle class as an economic opportunity, a chance to create more costumers while still manufacturing the same product. His decision was not based exclusively on the lucrative market of the middle class though, but also on his humanitarian belief that citizens deserved the opportunity to purchase a car, as it would allow them to “enjoy with his family the blessing of hours of pleasure in God's great open spaces." Not surprisingly, when Ford created the Model T the working class flooded factories with orders, in turn, causing the number of Model T’s produced per year to double, from 18,644 to 78,440 in just two years . Ford was not satisfied with this growth as he still aimed to lower the cost of the car even more to further its availability. In order to do so Ford planned to maximize efficiency.
Henry Ford had always demonstrated a keen interest in increased efficiency, previously though, he had not incorporated new technology. When building the predecessor to the Model T, the Model N, Ford had his workers line the parts up along the floor and dragged the car along the line as each part was applied . Not surprisingly these methods did not hold as the Model T became increasingly popular. During this time Frederick Taylor was becoming more and more popular to the point where Ford heard about his ideas of scientific management. Taylorism was known as the stopwatch and clipboard approach, meaning that Frederick Taylor was constantly testing different styles of building for each worker unt...

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