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Effectiveness of the advertising
Effectiveness of the advertising
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In “Is Junk Food Really Cheaper?” by Mark Bittman, argues to change people thinking on fast food because Bittman claims that healthy food is essentially cheaper than fast food. To help support Bittman’s claim he uses many different rhetorical strategies in his editorial. Bittman begins his article by giving the person who reads a few statistics about the price of fast food as of today at high quality restaurants like McDonalds. The title of the editorial correspondingly states a disagreement which he illustrates the illustration of ordering from McDonalds, where he then demonstrates that cooking ourselves is inexpensive. Furthermore Bittman lectures that Americans have made cooking a chore.
Bittman defines the money part of it and how it is really low-cost to prepare home meals. Even individuals on food stamps can manage to pay for home cooked dinners. He gives the impression to concentrate on the low-priced aspect of the food but that is not the only reason why societies bargain fast food. A single parent for an example like my mother, who always work all day long, and by the time of night she found it is easier to pick up McDonalds or whatever she has a taste for. This is why fast food is eaten so much. Many parents commonly say that there is not a lot of time to cook a meal and also spend time with their children after a hard, exhausting day of labor. He does make a solid argument. A very large quantity of people eats more than enough fast food, so much as to where it becomes addictive. Relating fast food to a medication craving was a great way to visualize just how destructive fast food can be. Correspondingly, he positions that if the advertising of fast food restaurants were to decrease, as it did for smoking commercials, th...
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... Nestle’s quote, Bittman makes his editorial plea to ethos, by proposing proof that a woman of reliable mental power of this issue come to an agreement with Bittman's thesis statement. Bittman also develops pathos in this article because he grabs a widely held matter that to many individuals is elaborate with: "...giving them the gift of appreciating the pleasures of nourishing one another and enjoying that nourishment together.” (Mark Bittman) Bittman gives the reader the actions to think about the last time they had a family dinner and further imposes how these family dinners are altogether important for family time. Therefore, Bittman did a magnificent job in pointing into the morals of his targeted audience and developing a critical point of view about fast food to his intended audience leaving them with a thought on less fast food and more home prepared meals.
While shopping at a local Trader Joe’s, Freedman spots a bag of peas, which have been breaded, deep-fried and then sprinkled with salt. Upon seeing this snack, he is in shock to know that this same store, which is known for their wholesome food, would sell such a thing. With a tone of exasperation, he admits that, “I can’t recall ever seeing anything at any fast-food restaurant that represents as big an obesogenic crime against the vegetable kingdom.” It was such an unexpected situation for him to come across this small snack that represented the opposite of what the wholesome-food movement is for. To settle his own confusion, he clarifies that, “…many of the foods served up and even glorified by the wholesome-food movement are themselves chock full of fat and problem carbs.” This further proves that just because a certain food is promoted by a health fad, it does not validate that it is genuinely better than fast-food itself. A simple cheeseburger and fries from any fast-food restaurant would more than likely contain less calories than a fancy salad from the next hole-in-the-wall cafe. Not only that, but the burger and fries will be tastier and much cheaper
There has been withstanding controversy about whether fast food is easier on the pocket than eating home-cooked meals. Take McDonald’s for instance, they’re notorious for their convenient and affordable dollar and value menus. Since you can get a burger for just $1.19, feeding a family of four should be inexpensive right? Mark Bittman, author of “Is Junk Food Really Cheaper?” argues otherwise. He claims that fast food is not at all cheaper than buying a few groceries and cooking at home. He expresses the different myths about fast food like how it is supposedly cheaper than real food when measured by the calorie, the mentality of people that if it isn’t fast food, it has to be costly organic food, and that there just isn’t enough time to cook at home. These myths followed by genuine factors such as addictions and a cultural impact, help Bittman prove his argument’s validity across to his audience. I have to say that Bittman proved his argument’s effectiveness, for he clearly stated his thesis and provided various reliable
He begins by saying that while it may seem easy to avoid fast food and eat relatively balanced meals, it is easier to fall victim to than you may assume, based on life circumstances. His mother, for example, had custody of him after his parent’s divorce and was too busy working to provide for him to have time to shop for and prepare healthy meals. “Advertisements don 't carry warning labels the way tobacco ads do. Prepared foods aren 't covered under Food and Drug Administration labeling laws. Some fast-food purveyors will provide calorie information on request, but even that can be hard to understand.” is an example Zinczenko gives that even though consumers often times know fast food is bad for your body, but not to the full magnitude. These companies find loopholes to justify projecting calorie/content information that is either insufficient or perplexing enough that you would be forced to go to great lengths to uncover exactly how many calories are actually in your meal. Another one of his main points is the lack of alternative options. With a McDonalds on every corner and a busy schedule, it is almost inevitable to choose a drive thru burger rather than going into a grocery store to buy something you then later have to go through the trouble of preparing, especially for
“Don’t Blame the Eater” is an article by David Zinczenko that explains to Americans, specifically overweight young Americans, about the risks eating at fast food restaurants and its cause of affecting one’s health. In his article, he tries to address the issue about America’s food industries by using literal devices such as tone, logos, ethos, diction, and organization in order to spread his message. He begins his article by addressing the topic and as he continues writing, he supports his topic by writing about personal experience and moves onto the reasons why his topic in a serious issue. Although he shows an overall clear progress, he does tend to have a few problems with his writing that could be improved.
I am responding to the request to analyze Radley Balko’s article, “What You Eat Is Your Business” and make a recommendation for or against publication in The Shorthorn at University of Texas at Arlington. In order to respond, I have examined the rhetorical appeals of Balko’s piece and determined why this article should be posted in the next edition of The Shorthorn. I believe that the Shorthorn audience would be interested in what is being discussed regarding of obesity, things that could potentially affect their lifestyle as well as the professors. In “What You Eat Is Your Business”, Balko claims that obesity is the responsibility of the individual not the government, and how our government is allowing American to live an unhealthy lifestyle
In 2011, author John Robbins released an excerpt called Being Fat in America. It would also be included in his later released book, No Happy Cows: Dispatches from the Frontlines of the Food Revolution. This perceptive and scrutinizing article attempts to make its American readers self reflect on what they have become, individually and as a society. Robbins’ is the son of Irv Robbins, the co-founder of the ice cream parlor, Baskin Robbins. Instead of continuing his father’s legacy, he left the company and chose to become an author. Being Fat in America is retitled in the book as Chapter Six’s ‘The Heart Attack Grill’ and exposes the connections between diet/health, and societal blame. Through the strategic placement and usage of ethos, pathos,
For example, he writes, “Still, 93 percent of those limited access to supermarkets do have access…” which is an inartistic proof because it is stating a statistic, thus giving the readers a straight fact (Bittman 661). Moreover, he states, that forty percent of inflation in prices of fresh produce in comparison to soda and processed food, which has decreased by thirty percent (Bittman 662). Inartistically, Bittman appeals to the readers when he writes about the alternatives to junk food that people can eat instead. For instance, Bittman writes, “The alternative to soda is water, and the alternative to junk food is not grass-fed beef…but anything other than junk food: rice, grains, pasta, beans…a thousand other things cooked at home” (661). This appeals logically to audience through the use of of reason and common sense instead of the use of statistics and
As consumers, we like to believe that the information we are told is truthful and unbiased however, this is not always the case in relation to the fast food industry. In his essay “Don’t Blame the Eater,” David Zinczenko builds a convincing argument by using logical reasoning that fast food companies should be more truthful with their caloric content. Zinczenko also uses this logical reasoning to show how ease of access and family structure can affect fast food consumption. However, Zinczenko’s use of hasty generalizations and cause and effect fallacies render his argument unconvincing overall.
In the book Fast Food Nation: The Darks Side of the All-American Meal, Eric Schlosser claims that fast food impacts more than our eating habits, it impacts “…our economy, our culture, and our values”(3) . At the heart of Schlosser’s argument is that the entrepreneurial spirit —defined by hard work, innovation, and taking extraordinary risks— has nothing to do with the rise of the fast food empire and all its subsidiaries. In reality, the success of a fast food restaurant is contingent upon obtaining taxpayer money, avoiding government restraints, and indoctrinating its target audience from as young as possible. The resulting affordable, good-tasting, nostalgic, and addictive foods make it difficult to be reasonable about food choices, specifically in a fast food industry chiefly built by greedy executives.
Pollan, Michael. “Unhappy Meals.” The New York Times., 28 Jan. 2007. Web. 28 April 2011.
The essay Junking Junk Food written by Judith Warner, brings to the audiences attention the wicked problem of how there has been a decline in Americans health. Warner’s information speaks loudly about being forced into a healthy lifestyle by the Obama administration. The Obama administration tried to enforce a healthy lifestyle among the citizens by focusing on the youth and taking away sugar options for them. Warner, puts her voice into this by mentioning the system during the world war when the soldiers had to eat overseas so there was less food consumption in America, which helped stop over consumption of food. Back then food was also much healthier thought, with less hormones, chemicals and less options of fast food. Again making it easier
David Zinczenko states numbers and facts that open the eyes of his reader along with state his position of how fast food states no warnings that it could make someone obese or develop type 2 diabetes. His first statement is telling his readers a little background about how fast food affected his life and how he was once obese because he consumed such meals. Zinczenko explains how the increase in diabetes (specially type 2) were linked to the high consumption of fast food meals. He then goes on to address how much money is being spent to help take care of the mass amount of children with type 2 diabetes, showing how the price has gone up substantially over the past couple decades. The author then claims how the restaurants don’t give any healthy alternative and how its easier to find a McDonalds in American than an healthy alternative such as fruit. To wrap up the article he shares how he feels that obese kids who sue these fast food restaurants have good ground to do so since these places don’t put warnings on their foods; From Zinczenko himself “I say, let the deep fried chips fa...
Generally, most healthy foods are more expensive than less healthy food. “Poor people are easy to identify because so many are obese. (Peck)” said by Anna Soubry, the Tory public health minister. The food prices have a significant impact on people who want to balance good nutrition. According to Geographic Differences in the Relative Price of Healthy Foods, the price of whole grains is 23 percent higher than that of refined grains in San Francisco, while 60 present higher in Pennsylvania and New York (Todd, Leibtag and Penberthy). Also, the price of fresh green vegetables is 20 to 80 percent higher than that of starchy vegetables in all markets across the United States (Todd, Leibtag and Penberthy). Due to the higher price of healthy food, a lot of people choose to eat unhealthy food, such as McDonald’s, especially for people who don’t want to...
Which all provide either ready to eat food, or it will be ready really quick, hence the name “fast food”. The process they use to make the food is very efficient, so efficient it makes you question if the food is really food. All the food is processed, all made in a factory somewhere, using god knows what kind of ingredients, then frozen and shipped to all the restaurants over America. People say that Americans are becoming addicted to it, or are addicted with the efficiency of it. Being able to stop quick, get fast food and go on about their day with minimal time loss. Why not right? Why wouldn't you save your time, by simply grabbing some fast food? Being that it’s so efficient, there’s no way that it’s going to have the same health value as a home cooked meal. Most of these meals are high in fat, calories, and sodium; this is because they are prepared in factories with little regard for dietary
People think that the price of fast food is cheaper than a home-cooked meal. Although many people like to eat fast food because of it is inexpensive and tasty, the actual price of the fast food is not exactly same like the menu. The price of fast food sounds affordable, but actually it is quite expensive. This is because people are influenced by the fast food restaurant’s advertisement. It illustrates the price of a set of fast food is affordable compared to cooking at home. When people go to the fast food outlet, they realize the price at the bill is not as same as the advertisement stated. The price is even higher than the price stated at the advertisement. Although the fast food advertisement provides the information that the price of fast food is low, the price in the advertisement does not include the tax and tips. On the other hand, cooking at home is much cheaper than eating fast food. It is always affordable, healthier and more emotional fulfillment when eating at home and cooking ingredients compare to eating out (Warner, 2015). The people only need to buy the ingredients and cook it by our own.It is always affordable because people only need to pay ingredients and cook it at home. There are no tax and extra tips! If people prepare their food in large quantities at home, it is more economical than buy several sets of fast food. According to Yeager (2010), “A family that commits to eating at home can save $3000 in one year and eat just as well,” (p. 52). Save and