Today’s media is playing a huge role in the lives of everyday women and the way that they think about themselves and how they should look. This portrayal of unattainable beauty has effect women and young adolescent girls the most. The number one wish for girls ages 11 to 17 is to be thinner, and girls as young as five have expressed fears of getting fat (Tiggemann, 1996). The medias usage of ultra thin and beautiful models are leading to eating disorders and depression and other mental disorders in women. Robin Gerber who is a motivational speaker and author says “We don’t need Afghan style burquas to disappear as women. We disappear in reverse-by revamping and revealing our bodies to meet externally imposed visions of female beauty”. The media is endangering the health of the female population without even realizing it.
Women and adolescent females look in the mirror everyday and see something that they are unhappy with. According to a journal excerpt titled, “Body Image and Body Shape Ideals in Magazines: Exposure, Awareness, and Internalization” by Dale L. Cusumano and J. Kevin Thompson, they agree that exposure to ideal images highly cause eating disorders, due to the fact that young women strive to achieve the perfect body shape (Cusumano, Thompson). In fact, today’s fashion models, opposed to the eight percent difference 20 years ago, weigh 23% less than the average female, and a young woman between the ages of 18-34 has a seven percent chance of being as slim as a catwalk model and a one percent chance of being as thin as a supermodel (Tiggemann, 2000). The advertisement industry is ecstatic when they even think about a female saying those words. Advertisers often emphasize sexuality and the importance of physical at...
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...vertisements from our point of view and not just be in it for the money. The medias portrayal of the underfed, airbrushed, stretched out of proportion models as the norm, needs to change. These airbrushed models are not real, so the image is unattainable.
Works Cited
Body Image and Advertising. "Eating Disorders: Body Image and Advertising - HealthyPlace." HealthyPlace.com - Trusted Mental Health Information and Support - HealthyPlace. Web. 12 Feb. 2010. .
Fox, Roy F. Harvesting Minds: How TV Commercials Control Kids. Westport: Praeger, CT. Print.
Schneider, Karen S. "Mission Impossible." People Magazine 03 June 1996: 65-66. Print.
Susumano, Dale L., and J. Kevin Thompson. Sex Roles. 9-10 ed. Vol. 37. Springer Netherlands, 1997. Print.
The media has promoted a dominant view of how people should perceive beauty, and what consists of perfection in beauty. According to Dr. Karin Jasper, the media have women encouraging them to be concerned with their outward appearance and how others perceive them by surrounding everyone with the ideal female beauty. (Jasper, 2000) Body image has become a particular concern for young girls and women, often females work diligently to attain the perfect body image advertised in mass media. (Gibbs, 2010) When women are not able to obtain their ideal body goal, many develop negative feelings and become self-conscious about their bodies. Conversely, it is not possible for someone to look like a model in ads, someone without blemishes, scars, or pours. Another study conducted in 2012 showed contemporary media and culture has defined a women’s social desirability in terms of their bodies. For females, this has often resulted in comparing themselves to bodies shown in advertisements, commercials, magazines, etc. however not all body
Hochschild, Arlie. "A review of sex role reseach." JSTOR. N.p., n.d. Web. 6 Dec. 2013.
Throughout the century, the ideal image of a woman has changed drastically, which can be directly attributed to the powerful persuasion of media. This ideal image has transformed from a voluptuous, size 14, 1950’s Marilyn Monroe to a 5’9, 100 pound, 1990’s Kate Moss. The most shocking aspect is specifically what young girls are now doing to achieve this “Kate Moss” image. Through the utilization of advertisements and stars on the big screen, this female portrayal directly targets the physical and mental well-being of females in cultures across the globe.
The importance of physical appearance is emphasized and reinforced early in most girl’s development; studies have found that nearly half of females ages 6-8 have said they want to have a slimmer body image (Serdar). Body image is a complicated aspect of the self-concept that concerns an individual’s perceptions and feelings about their body and physical appearance (Serdar). Images in the media today project an unrealistic and even dangerous standard of feminine beauty that can have a powerful influence on the way women view themselves (Serdar). This ‘ideal’ body image is present in mainstream media, and mainstream media are a sources for women to turn to for women with how they should look. (Hendriks, 2002). Images in advertisements, television, and music usually portray the ideal woman as tall, white, thin, no curves, and have blonde hair. Women who are active viewers of media may develop the attitude that thinness is desirable, experience greater body dissatisfaction, and may even partake in weight loos behaviors in attempt to mirror the models and actresses they observe in the media. (Hesse-Biber, Leavy, Quinn, & Zoino, 2006). In recent years, women’s body sizes have grown larger, while societal standards of body shape have become much thinner (Serdar). Only a very small percentage of women in Western countries
The media’s depiction of female bodies has a detrimental influence on women’s perception of themselves and has come under fire in recent years. Girls growing up in our media soaked culture internalize society’s ever-thinning standard of beauty, believing that they can never be slender enough. The negative effect of the media has been linked to the spread of eating disorders (“Never Just Pictures”, Thompson). This has led to a public outcry against impossibly thin, airbrushed models and a demand for more honest advertising.
Recent studies have shown that approximately 75 percent of adolescent females wish to be thinner and over 35 percent of them resort to drastic extremes to achieve the new “thin ideal.” (Body Dissatisfaction in Early Adolescent Girls) Today in our culture, this ideal of body image is portrayed in every aspect of our lives. We see a representation of attractive, extremely thin women in magazines, television shows, movies, commercials, etc. The new body image, which today is described as being perfect, is a new, unrealistic standard of skinny. This type of representation presented by the media compels female adolescents to view themselves in negative ways which results in eating disorders, body dissatisfaction, or even depression. The new standard of the “thin ideal,” according to society, is simply unattainable and irrational. So the question still remains: How has the media altered female adolescence’s perspectives on the “perfect” body image, and how has this changed our female society?
Media has a negative impact on females’ body image by promoting artificial beauty. Women often become dissatisfied with their bodies, which cause them to develop eating disorders. Body image affects a woman’s perceptions and feelings about their physical appearance when looking in the mirror. The media portrays unrealistic beauty of women who are thin with perfect hair and make-up. Many women who expose themselves to the unrealistic standards of the media often idealize, covet, and become very insecure. The many women who do not expose themselves would influence others to perceive their physical appearances as beautiful. “Many popular magazines for females tell women to focus on their physical, outer attributes (i.e. body shape, muscle tone, bone structure, hair, makeup, clothing, etc.) and rarely mention the importance of being smart, sophisticated, funny and/or possessing many other positive attributes that have nothing to do with physical attributes” (Sparhawk 1). Obviously, the media’s representation of the thin ideal connects to the majority of body dissatisfaction and eating disorders. In other words, the media’s use of unrealistic women sends a hidden message that in order for women to be beautiful they must be unhealthy. The importance of physical appearance is encouraged at an early development for most girls. For these reasons, the connection between media and body image is very important because low body image will lead to eating disorders and potentially death.
In modern day society, many adolescent girls are self-conscious of their bodies, like Samantha Murray. In “Female Body Image and the Mass Media: Perspectives on How Women Internalize the Ideal Beauty Standard,” Kasey Serdar writes, the standards of the woman’s body are visibly set through forms of media; furthermore, the pressures are high to achieve these unrealistic looks (1). A plethora of self-esteem issues result from the media’s portrayal of unrealistically thin models. In addition, today’s society places a significant amount of importance on what the eyes perceive, rather than what is on the inside, as the article “Factors That May Contribute to Eating Disorders” states (1). As a result, eating disorders now begin at a younger age, since girls grow up viewing the “ideal body” as skinny; furthermore, images in the media affect the self-esteem of women so immensely that many develop eating disorders after spending time viewing these unrealistic images. Women should not feel the need to cha...
In every magazine and on every page there is another source of depression, another reason to skip a meal or two or a reason to be self-conscious. In present society people are overly focused and determined on the perfect body that both the fashion and advertising industry portray and promote. Through diction, pictures and celebrities presented they are trying to convey a message to their viewers that is “suppose” to be used as a source of motivation and determination. The message they are truly conveying is self-conscious thoughts, depression, and the promotion of eating disorders. It is estimated that millions of people struggle with depression, anxiety, and low self-esteem; concentrated on dissatisfaction with their body image (Ballaro). The advertisement and fashion industry are conveying a message that creates an internal battle for their viewers, though they should be creating a fire in their viewers that provides motivation to be healthier, take better care of themselves and a source of inspiration for style.
The most fashionable, sought after magazines in any local store are saturated with beautiful, thin women acting as a sexy ornament on the cover. Commercials on TV feature lean, tall women promoting unlimited things from new clothes to as simple as a toothbrush. The media presents an unrealistic body type for girls to look up to, not images we can relate to in everyday life. When walking around in the city, very few people look like the women in commercials, some thin, but nothing similar to the cat walk model. As often as we see these flawless images float across the TV screen or in magazines, it ...
The media tries to make plus sized people self-conscious by saying you are only beautiful if you are skinny. Samantha Romo, a sophomore majoring in journalism who writes bi-weekly columns has done her research which shows that girls today are risking their lives by doing things to make themselves lose weight fast such as anorexia and bulimia. (Romo) Allie Kovar is a student studying health psychology. In her paper written to provide scientific overviews of topics on health and beauty, she has found out that between the years 1988 to 1993 bulimia tripled and studies have shown that 1-5% of girls are now bulimic. (Kovar) (Morris) The way that the media photo shops and edits the models that you see on television, in magazines and everywhere else shows that women are not viewed the same today as they were 20 years ago. Women are human beings being treated like objects trying to be formed into a mold of how they think they should look and what is “beautiful.” (Romo) The media targets teenage girls the most because they know that is who will be the most effected. Anne Morris, a specialist in the department of paediatrics and psychiatry and in the eating disorders program, the hospital for sick children at the university of Toronto, Ontario has found out that gi...
Times have changed throughout the generations and the portrayal of women in the media has definitely changed over the years. Unfortunately, there is still a stereotypical appearance and social role in the media that women need to achieve in order to be socially desired. Even though it has improved, there is such a stigma towards being too fat, too skinny, too tall, or too short and the list of imperfections go on and on. Aside from body image, social roles are a big issue in the media today. When you look at any advertisement in the media, you can notice the appearance, gender, and race of the model. The media’s idea of the “perfect” body is having the unflawed and women are typically skewed for this by society.
The media can impact people’s lives in many ways, whether it’s fashion, movies, literature, or hobbies. One of the impacts is how women view their bodies. Movie stars and models feel pressured to catch attention and to look good in order to have a good career in their respective field. People tend to judge how someone looks based on their body composition. The result of this “judgment” is that Hollywood is getting skinny. Since models and actresses serve as role models for people, people tend to want to look like them. The result of this seemingly harmless model of behavior is in an increase in eating disorders.
Recently, a lot of controversy has been in the news about the increase in negative body image among women. This negative body image can lead to a number of different problems in individuals including low self-esteem, eating disorders, and depression. Some factors that can influence this increase in negative body image include age, gender peer influence, and family influence. One of the main factors that has been an influence on the way people view themselves is the media. According to Aubrey (2006), “a primary way that an objectifying culture is propagated is through the media” (p. 159). Everything from magazines, television, and celebrities can have an affect on the way people view themselves. The population that is most affected by this problem in our society is young women. Social comparison, which is when someone compares their own body to other’s bodies, is a common factor for thin-ideal internalization and dissatisfaction of their body (Bessenoff, 2006, p. 239).
The pattern is similar for the portrayal of women on television, magazines, and other parts of the media. The way media represents women are for them to be thin-like models and other women on television to be the high standard of “attractiveness” to others. The advertising involved targets young teenage women and feature these models that are portraying desirable items, and the “norm” is for these women to be slender and beautiful (Vonderen & Kinnally, 2012). Research has been done to prove that media’s pressure on being thin causes women to be depressive and negative feelings about themselves . Women’s view are skewed and perceived incorrectly of what the typical female body should be (Haas, Pawlow, Pettibone & Segrist, 2012).