Preview
Preview

Essay on Green Marketing and CSR

:: 7 Works Cited
Length: 1037 words (3 double-spaced pages)
Rating: Purple      
Open Document
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Corporate Social Responsibility (CSR) is one of the most recognized aspects in the world today since companies’ reputation is judged from its CSR policies, quality of its services and products and competitiveness. Many authors relate CSR with ethical conducts in businesses. Many authors therefore give related definitions for both CSR and ethics. Corporate Social Responsibility can be defined as continued commitment to ethical conduct, to provide and contribute to high living standards of the society by facilitating economic developments and improving the standards of living of the employees together with their families, their society and community at large (MallenBaker.net 2011).
Green Marketing on the other hand relates to production and manufacturing of products that are environmental friendly, and their packaging should also be environmental friendly or rather the products should have environmental benefits (About.com 2011). Companies started using this policy after Non-Governmental Organizations (NGOs) and governments started insisting and pressurizing companies to sell only the goods that are environmental friendly as a reaction to increasing rates of global warming and pollution. It was also caused by the increased awareness by customers and people in general. People started valuing environmental friendly goods due to the increasing threat of global warming that has already affected some countries like Baghdad in the Middle East. However, many companies are known to talk and implicate they are selling environmental friendly products but in practice they are not.
According to Fortune Magazine, BP Africa is one of the top 500 companies with the greenest products. Fortune magazine claims that BP Oil Company was the first Oil ...


... middle of paper ...


...ill from the public entices the consumers to be happy with being associated with BP.



List of References
About.com 2011. Green Marketing. Retrieved From:
http://sbinfocanada.about.com/od/marketing/g/greenmarketing.htm
BP P.l.c, 2011. BP ranked Top Greenest Companies in the World.
Retrieved From:http://www.bp.com/genericarticle.do?categoryId=9018984&contentId
Cable News Network, 2011. Beyond The Bottom line. Retrieved From:
http://money.cnn.com/magazines/fortune/fortune_archive/2006/10/30/8391850
Forbes.com, 2011. The global 2000, Retrieved From:
http://search.forbes.com/search/storyTypeSearch?storyType=Special+Report
MalenBaker, 2011. Companies in the News.
Retrieved from: http://www.mallenbaker.net/csr/CSRfiles/bp.html
MalenBaker, 2011. Corporate Social Responsibility-What does it Mean?
Retrieved from: http://www.mallenbaker.net/csr/definition.php


Click the button above to view the complete essay, speech, term paper, or research paper








This essay is 100% guaranteed.


Title Length Color Rating  
Green Marketing Essay - In today’s day and age, everyone is concerned about the environment. Our society is increasingly encouraged to “go green,” to do our part in making the world a cleaner, more eco-friendly place. Green marketing is one major strategy being used to promote such efforts, but is it effective. There is some debate about this concept, including the history of green marketing, the problems with green marketing so far, the effectiveness of marketing schemes like Sunchips and Toyota, and the strategies that could be used to increase the ability of green marketing....   [tags: Marketing, eco-friendly, CSR]
:: 7 Works Cited
1147 words
(3.3 pages)
Strong Essays [preview]
Green Marketing Essay - 3.5.2 Green Marketing Peattie, (1992) defined Green Marketing as: ‘The management process responsible for identifying, anticipating and satisfying the requirements of customers and society in a profitable and sustainable way.’ Even though this definition goes almost two decades back, the meaning of this discipline remains faithful to the previous idea, what has changed throughout these years is the fact that the environmental conditions have worsened and deepened, creating a stronger necessity for green marketing and related areas to step up....   [tags: Marketing ] 1096 words
(3.1 pages)
Strong Essays [preview]
BP Oil Spill: Marketing Terms and Key Concepts Essay - According to BP website (“BP at a Glance,” n.d.), “BP is one of the world's leading international oil and gas companies, providing its customers with fuel for transportation, energy for heat and light, retail services and petrochemicals products for everyday items.” Currently, they are the world’s third largest oil company and the largest oil and gas producer in the United States (Hoover’s, Inc., 2012). Prior to 2010, BP attempted to brand itself as an environmentally friendly company by expanding its markets into alternative energies, such as wind and solar....   [tags: Marketing ]
:: 10 Works Cited
1195 words
(3.4 pages)
Better Essays [preview]
Essay about Characteristics of "Green Business" - 1.-INTRODUCTION: Without doubt the XXI century has changed our priorities, especially when it comes to the way we do business. Popular sustainable business models, as advertised in the media, have evolved into much more than a moral obligation or an external requirement to generate money. Essentially, are forcing companies to reinvent the systems and approaches with which they generate value and profitability to the company. Important companies like Shell, DuPont, BP has been reorganised to generate profits from this green market of goods and services....   [tags: environment, business] 1515 words
(4.3 pages)
Powerful Essays [preview]
Green Marketing Essay - Altruism can be defined as ‘unselfishness.’(Merriam-Webster, 2010) If one is said to be carrying out an act of ‘altruistic’ merit, this act could be defined variously as an act of ‘self-sacrifice’ or ‘philanthropy.’ In other words, to act in an altruistic fashion is to prioritise the needs of others above and beyond the needs of the self; to act in a way that is not motivated at all by self-seeking interests. In their illuminating article, ‘STATUS, REPUTATION, AND ALTRUISM: Going Green to Be Seen:Status, Reputation, and Conspicuous Conservation,’ Vladas Griskevicius of the University of Minnesota, Joshua M....   [tags: Green Marketing Essays] 2588 words
(7.4 pages)
Powerful Essays [preview]
Green Marketing: Environmental Conserving Public Image of Companies Essay - Companies have acknowledged the positive impact that the environment plays for the long term operations of the business, be it manufacturing, product improvement, advertising or even workers satisfaction (Antonio 2009 p. 23). In addition everyone, including the consumers, has become more sophisticated and aware in comprehending environmental issues (Samson & Daft 2012 p. 83). In regard to the increased dissemination of information concerning the importance of conserving our environments, companies have tried to create an impression to the people that the organizations are doing more to the environment than what they really are doing in reality, and this is referred to as green washing....   [tags: environmental issues, greenwashing, green goods]
:: 11 Works Cited
1641 words
(4.7 pages)
Powerful Essays [preview]
Green Marketing Essay - Green Marketing There is a student walking on the street on a chilly and raining night. She feels like to hold a cup of hot coffee in her hands to fight the chilliness. She walks directly toward Starbucks whenever an advertisement comes up to her mind. The advertisement says that the customers who bring their own cups will save ten dollars per cup at Starbucks. After a while, she holds a cup of coffee with satisfaction since she not only saved money but also did something good for the environment for not using a disposable cup....   [tags: Business Marketing] 1953 words
(5.6 pages)
Powerful Essays [preview]
The High Cost of Buying Green Produce Essay - We have seen a remarkable upturn in our society’s use of the internet to buy their goods. In particular, companies such as Ocado and Tesco Online have been enterprising enough to corner the market in terms of home food shopping. These services which www.buygreen.com is establishing itself as a competitor to also promise an easy and uncomplicated customer service experience. Moreover, www.buygreen.com promises a less ‘challenging and time consuming’ customer experience with the added perk of feeling as if you have ‘done your bit’ for the planet....   [tags: Green Marketing Essays] 1908 words
(5.5 pages)
Strong Essays [preview]
CSR Essay - ... Companies like the Body Shop and John Lewis have integrated ethics and CSR in to the way the companies do business. The Body Shop have a strong commitment to CSR through implementing six key values; against animal testing, support community fair trade, activate fair trade, defend human rights and protect the planet (The Body Shop, 2012), through developing these values the company have a well established reputation based upon the way the company do business, they are not separate therefore the company clearly focus on these as they are fundamental to the business achieving success....   [tags: ethics, profit, companies] 781 words
(2.2 pages)
Better Essays [preview]
Essay on Markering - Markering Introduction Steve Case founded America Online (AOL) in pre-Internet days when the networking of various computer systems was rather informal and difficult for all but the highly computer-literate to accomplish. His goal was to make accessing these networks easy enough for anyone to manage. Though AOL has changed dramatically since those days, ease of use has remained a primary consideration in all changes visible to the user. Much maligned by the more "serious" services (and their subscribers) in the past, AOL has risen to be the industry leader despite challenges and the image of being the J.R....   [tags: GCSE Business Marketing BTEC Coursework] 576 words
(1.6 pages)
Strong Essays [preview]