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Developing marketing strategies and planning
Developing marketing strategies and planning
Services marketing summary
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Marketing industry has evolved exponentially. Since the days of late 20th century when advertisers were limited by medium and demographics, this industry has came a long way. This dramatic evolution was set in motion by Internet. Internet reaches and touches every aspect of our lives and brings with it a set of new rich colored graphical ads and catchy phrases. All of this digital marketing mania is mostly controlled by two IT giants, Google and Facebook. In this article we discuss the marketing strategies, services and the ongoing battle between these two giants that has over taken the advertising world from radio and television and spun billions of dollars in the process
Google and Facebook, both started out without any advertising services. While Google was primarily a search engine, Facebook offered itself as an attractive social networking alternative. As both of them grew in size and popularity, they rolled down their marketing carpets and invited advertisers. Today Google and Facebook are the two biggest marketing services providers and so obviously are at cut-throat competiti...
Post-it notes are used by nearly everyone: mums, men, and children. People even write articles about Post-it notes. Michael Leddy wrote an article about Post-it notes suggesting 20 ways of how students can use this product (Leddy, M., n.d.).
The concept of Facebook as social media is fantastic when pitched as such. In the beginning that was the aim of the website and it was pretty benign. As the website gained traction and users it needed to become a business and generate revenue. Naturally the website added advertisements in order to begin to make money. Eventually advertisement firms discovered that targeted advertisements generate more revenue than non-targeted. This leads the firms to buy user data which Facebook has been collecting. This becomes a symbiotic relationship, where the only person who does not benefit is the user whose data is sold. User’s arguments are relatively weak though, because they sign away their right to selling their data when they agree to the terms of use. Ericsson references an interesting dynamic about groupthink “a lie as a psychological phenomenon within decision-making groups in which loyalty to the group has become more important than any other value”. With this group thought process dangerous outcomes can occur. If a group of people are involved in a website, like Facebook, they feel more comfortable with the idea that their data may be sold. This is due to the group dynamic similar to the “we are all in this together” mentality. It takes individuals to step back and think about what they think about the system. The hope of the users is that they are able to trust the advertising firms to use their data
Facebook is the current leader in the trend of online segregation of face to face interaction between us and others. 84 million users are registered Facebook enablers. In 2010 Facebook generated $3.7 billion in revenue. Facebook has earned the title of being the first website to obtain 1 trillion page views in a month. Users are estimated to project 2.7 billion likes and comments every day, in the first three months of 2011.
With social media websites being the main hub of personal information, advertisers are consistently monitoring our social media activity, having the ability to look into our personal information. In the article "Advertising and Consumer Privacy: Old Practices and New Challenges." by Justine Rapp states, “Fueled by advances in capabilities and interconnectedness of computer based technology, advertisers are able to collect and assimilate information on consumers like no other time history” (51). Facebook has become the number one, social media website around the globe. It is the most popular website used by personal and business users in today’s society. In the article “Using Social Media to Reach Consumers: A Content Analysis of Official Facebook Pages” by Amy Parsons states, “As of July 2011, the social network site Facebook claims to have over 750 million members and in the terms of activity.” (27), making it easy to meet and connect with others. Facebook is considered the “hot spot” for online social activity, however, it exposes personal information about its consumers to
Being a writer isn’t a complicated task, but being a messageful writer requires lot of experience and inner self-presentation. James Baldwin was a very great writer. He expresses his inner feeling into his writing, which makes him true writer. When ever he wrote something always contain some kind of message. Most of his writing about African American culture where he raised. His writing tells the story of pain. He painted cruel history of black community into his writing. His writing contains lot of pain and anger, which could only describe by his writing. He was a one of the leader who speeches his nation by his writing. After reading his piece of art, which was presented via short stories and many books, I have come to perceive James Baldwin as a legendary writer. Through his short stories, Baldwin expresses the truth about his life. It seems that most of Baldwin's life was spent during times of extreme racism and he was strongly discriminated against due to his racial and ethnic background. Some of his stories were written in the middle of 19th century, a time when American citizens were distinguished by their color. It was a time when black and white people had their own separate worlds in which they were living. It was very hard to break the narrow-minded ways of many racist people. In other words, there was a self-created border between both races. In his stories, "Previous Condition" and "Sonny's Blues," Baldwin has developed characters to fight against racism in attempts to live their lives as they please.
The Pepsi Facebook is far more eye-catching than the Coca-Cola page and the Pepsi page allows the ability to link up with their app. Pepsi has far more videos posted to their wall with famous actors/athletes as their spokes people. Both Pepsi and Coca-Cola have significant activity from consumers writing and posting on their wall and creating that networking atmosphere between fellow consumers. I think the Coca-Cola page has more likes than the Pepsi Company because of the history. More people identify with how long Coca-Cola has been around and the nostalgic factor that the company
In a world of social media, the influence of advertising is much stronger than it once was, as it is a form of social communication that influences and often manipulates us. Advertising is everywhere from the photo on the front of a magazine, to the online ads that appear as we scroll web pages, and these days is a predominantly visual phenomenon, text is minimal and an image dominates to capture and hold our attention. Much of the advertising seen today is little that concerns the actual product, and more about the construction of the advertising, playing on social needs and desires around it –we buy the product because we believe we need it in order to succeed socially. The ...
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
The Popularity of Social Networking Sites In recent years, social networking sites have rapidly gained popularity among people of all ages. A large number of people have registered and become members of some social networking sites, such as Facebook, Twitter, and WeChat. Also, people spend a lot of time on these sites chatting, playing games, and making friends. Social networking sites have become a part of people’s lives.
Advertising has been round for centuries; starting with print ads, then evolving into radio and TV adverts. Each form of advertisement requires several different strategies in order to make the advertisement effective and appealing to the consumer. With the ever popular rising of the usage of the internet, online advertisements have also become more popular. According to Dr. David Evans, who received his Ph.D. in Economics, e-commerce, or sales processed online, were equal to 34 billion dollars as of 2008. (Evans, 2) This amount has only grown and will continue to grow as the usage of the internet becomes more and more popular. The heart around this monumental sum of revenue is online advertising. Advertising agencies optimize their online
Technologies are increasing rapidly and shaping not only the traditional marketing but internet marketing as well. That is why marketers are facing a great global competition in terms of modern marketing. Marketers should know this thing that new technologies can help them by making their work simple, so they should shift to latest technologies and some new things. Business gets success when it comes with something new and interesting. That is why marketers must change their strategies as the tradition, trend, and environment changes. When we talk about changes and technologies, we can’t forget viral marketing, which is a form of fresh marketing. Many advertisers and companies are moving towards it. (H.B Klopper, 2002)
Internet threw open the plethora of opportunities for enormous scaling of business, thanks to the massive scope of expanding as well as popularizing the business by way of online advertisement. Now, every kind of business no matter big or small businesses can expand itself by way of online advertising where there are massive users across the whole world.
Advertising has been an essential source for aiding in global consumption. Individuals in society work to be able to spend their money, and advertisement play a big role in where money is being spent. Ads are very diverse and often consist of an array of fields in which consumers are targeted. Ranging from food, health, clothing, sports, image, lifestyle, etc. Ads provide important means of influence on our society. Ads often play the role of persuade people to come buy products from a specific distributor. On average an individual is exposed to 3000 plus more ads daily, via TV, Internet, print, billboards, etc. In the past decade though ads have drastically changed due to the ever-growing digital era we are living in. Digital technology has assisted in the industry making changes to accommodate our tech-savvy society. Changes in the advertising industry have occurred due to the adoption of the Internet, social media, television, and mobile technology.
Although many companies have entered social media marketing, they still have to keep customers to stay loyal to them. With many competitors, how companies can keep their customers close to them through social media and stay on track promoting their business?
Facebook for Coca Cola is one of their main social media’s. Their Facebook page is credible since it is run by the company and displays all the company information. Coke’s Facebook page mainly contains ads on their iconic symbols such as the polar bears, classic Coca-Cola pictures, sports with Coke, visual art with Coca-Cola, and pictures of people enjoying Coke (Facebook). For example the Facebook page has been actively promoting St. Patrick’s day. Such as advertising, sprite since its gree...