The rapid growth of the internet worldwide in the early 1990s sparked a technological revolution that continues to shape the world we live in today. This boom brought with it the perception of limitless opportunities and success in the "dot com" world. As a result, entrepreneurs of all kinds took to the internet with their ideas. After the initial rush into this new-found gold mine, the advantages of the World Wide Web were apparent to all who came to know and love it. While the success of opportunities appeared to have come to a screeching halt, several entities still continue to make the best of the situation. Today, names such as EBay and Amazon are commonplace in almost every household with a computer and internet connection. But, perhaps even more surprisingly, the name Google has become more than just a silly word with a meaning most people do not know. It represents a story of unbelievable success in a market that did not take kindly to small competitors. Google Inc. is now a major public corporation in the United States, but going back to its inception, growth, and success, we witness a truly compelling story.
Two graduate students, Larry Page and Sergey Brin came together to work on a research project at Stanford University's computer science department. At the time they began working together in 1995, they looked into developing a new search technology that would operate more efficiently and on a completely different principle than existing web search engines. At the time, the most common method utilized by the major search engines on the internet was returns based on how often keywords appear in a particular website. The theory behind Google...
... middle of paper ...
...ss&subj=bldr
Google Inc. (2006). Investor Relations. Available from http://investor.google.com/releases/2006Q3.html
Google Investor Relations. (2006). Financial Tables. Available from http://investor.google.com/fin_data.html
Laudon, K., & Laudon, J. (2007). Essentials of Business Information Systems (7th ed.) (Bob Horan, Ed.). Upper Saddle River, New Jersey: Pearson Prentice Hall.
Lawrence, P. (2006, December). Frameworks of IT and IS. Lecture presented at the BUAD 683 : Information & Knowledge Management, Orange County Campus, CA.
United States Securities and Exchange Commission. (2006). Google 10-Q Filing. Available from http://www.sec.gov/Archives/edgar/data/1288776/000119312506228163/d10q.htm
The Washington Post. (2006). A New Model For Getting Rich Online. Available from http://www.washingtonpost.com/wp-dyn/content/article/2006/07/27/AR2006072701622_pf.html
7.Gregory Wester, Stephen Franco. The Internet Shakeout 1996. Interactive Commerce Research Bulletin. the Yankee Group, Boston, MA. December 1995
Google is an example of a business that employs an intrapreneurship approach, giving staff time for personal projects. As a result, Gmail was created and launched in 2004. Currently Gmail is one of the world’s most popular webmail
...as not only been reliable when it arises to offering a product of the highest and excellence, nonetheless is also continually developing, adjusting, but more meaningfully revolutionizing the industry. Also, what creates Google’s invention so matchless in assessment to its challengers is the attention that it offers to consumer requirements in order to offer a consistent and difficultly substituted the product rather than concentrating on exploiting its profit with each given chance which may cooperation the quality of its search consequence its product. Having examined the company’s internal and external environment it is obvious that Google earnings care and attentions even to the smallest detail to guarantee that it will be the leading company between many other online search engines and has been able to create loyal customers that are continually growing.
Google is the most popular search engine used all over the world. Every month there are more than a billion searches conducted on Google. What makes Google so popular? The brain behind Google is its ranking algorithm. Every search engine provides essentially the same function, but this was not the case when the World Wide Web was originally created. The founders of Google created pagerank which set it apart from all other search engines. Google uses keywords and links from other pages to help sort the relevance of webpages on the WWW and determine if they are useful to the contents of the search. When a user searches a term, pagerank attempts to present the data in the most viable way. The purpose of this research paper is to explain and demonstrate how the pagerank algorithm works. The paper will first outline the origin of pagerank and why it was created. It will also discuss what has set it apart from other ranking systems that others developed around the same time. Secondly, it will demonstrate the method used to rank the listings from a web search. Lastly, th...
Yahoo! Inc. is a global Internet communications, commerce, and media company that offers a comprehensive branded network of services to more than 120 million users each month worldwide. As the first online navigational guide to the World Wide Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household, and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance Yahoo!'s clients' Web services, including audio and video streaming, store hosting and management, and Web site tools and services. The company's global Web network includes 21 World properties. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, California.
Google was founded by two University of Stanford graduate students Larry Page and Sergey Brin. Their main objective of founding the company was to be able to retrieve specific data from massive amounts of information. The two developed a proprietary technology that would become the ultimate search engine. Initially the pair worked out of their dorm room, then a garage, and once they had quickly outgrown these "facilities" they had moved on to a much larger facility where they reside to this day. It seemed to be a matter of time before they had conquered the continental United States, and had begun to eye the lands across the pond.
- Williams, L.T, 1997, “Planning and managing the information system - a manager's guide”, Industrial Management & Data Systems Volume 97 Number 5 1997 pp. 187-191
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
Google continues to grow and innovate. Google focuses on the user and all else will follow. Since the beginning, they have focused on providing the best user experience possible, and take great care to ensure that they will ultimately serve their customers(Google.com n.d.). In relation to market development and product development the core values “Its best to do one thing really, really well (Google.com n.d.),” fits in with these strategies. “You don’t need to be at your desk to need an answer (Google.com n.d.),” describes Goggle’s innovation to mobile platforms. “The need for information crosses all borders (Google.com n.d.).” Google company has grown and has offices in more then 60 countries, maintaining more then 180 internet domains, and serve more then half of their results to people outside of the United States, and this relates to concentrated growth strategy. “Great just isn’t good enough(Google.com n.d.).” Google continues to strive to reach for better ways of doing things, through innovation and integration, continue to improve things in unexpected ways (Google.com n.d.).
Apple Incorporation is one of the largest organizations dealing into Information Technology. Apple has a host of products ranging from Laptops, Desktops, Mobile Phones and Multimedia Devices. The company has been extremely innovative in the field of multimedia and it owes it success to one of the greatest innovators, Steve Jobs. The company has always believed in innovation and that is the major reason why it has been so successful in the mobile phone segment. In recent years Apple is second only to Samsung in the Global Mobile Phone industry. However the operations have been largely based in the United States and in times of recession any organization needs to focus on economies of scale and thus focus on growth opportunities like Diversification and Market Development. This report will illustrate new market entry strategies for Apple for entering Australia.
From friendship to business partnerships, young Larry Page, 22, and Sergey Brin, 21, met in 1995 at Stanford University. The two young men had been working together on a search engine known as “BackRub” which ran on Standard University’s servers for over a year. The problem with the BackRub was it was taking up too much bandwidth space (amount of data that is carried from one point to another). Therefore, Page and Brin decided to come up with a solution by creating a new search engine. In 1997, “Google.com” was registered and the name originated from the word “googol”. The word “googol” is mathematical terminology that represented the number one followed by 100 zeroes. Page and Brin planned on organizing unlimited amounts of information on the internet (Google, 2014). In the fall of 1998, Google filed incorporation in the state of California in which Page and Sergey opened a bank in the company’s name. Google’s first two investors were Andy Bechtolsheim and David Cheriton, and they each invested $100,000 in September 1998. Andy Bechtolsheim was the first investor to write a check to "Google Inc." before Google Inc. was founded (Google, 2014).
2009 was a negative period for the United States economy. A big recession hit the country, and the founders of Google were trying to make a plan in order to make to limit the damage caused by an economic decline. Brin and Page the two creators of the giant Google were shocked form the situation that was occurring. Their company was feeling the effect of the economic downturn. Google’s stock price dropped 51 percent. The two entrepreneurs were trying to figure out a way to keep the company from drowning. Google main problem was how to maintain the culture that made the company successful in the previous two years. Some consequences that the company had to face was eliminating products that
Billions of people are using Google every single day, from searching information for research paper to looking for food delivery on the internet. Google, the most powerful search engine in the world that can search almost everything in the universe was created by Larry Page. Page is an American Business magnate and computer scientist. Page was originally from East Lansing, Michigan. He completed his bachelor in computer engineering from University of Michigan and later on, he received his master in computer science from Stanford University. Page’s father, Carl Page, earned a Ph.D. in computer science in 1965 when the field was just being established. At that time, Page’s father was considered a pioneer in computer science and artificial intelligence. Both Page’s father and mother were computer science professors at the Michigan State University. Page interest in computer started when he was six years old due to the influence from his family. Page also has the urge to invent things from a very young age. That’s one of the reason that he is really interested in technology and business. Around the age of 12, Page already knew that he was going to start a company. Larry Page, the creator of PageRank and that leads him to success by creating Google. Page not only a genius computer scientist, he is also a well known figure in the business field due to his unique approach in the business industry.
Political, economic, and technological are three factors of the external environment that Google must identify with doing an external analysis. Political factor can profit Googles growth through different markets. Chinese’s and US government placed an obstacle for any growth that Google had in these markets. According to Google 2009, “They viewed Google as a monopoly and request authority to monitor its activities. The pressure of the government provides additional problems with copyright and privacy issues. As the technology expands, it offers more problems for Google. “New...
Laudon C. & J. Laudon (2003: 5th edition) Essentials of Management Information Systems. London: Prentice Hall International Limited