Google Inc., the definition of Sustainability

1178 Words3 Pages
bulb-icon

Recommended: what is sustainability

In todays day and age, what do people do when they need answers to a question they don't know? They Google it. In 2012, on average, there are 5,134,000,000 Google searches a day (Google Official History, comScore). Google Inc. (GOOG) was started in 1996 by two PhD students at Stanford University, Larry Page and Sergey Brin. The first funding they ever received was a net worth of 100,000 dollars given by Andy Bechtolsheim. The company has grown over the years and is now worth over 250 billion dollars alone. How has a one small company grown so much and will it be able to sustain itself?
Sustainability isn't just about how long a company can survive but sustainability also incorporates three important components, the three E’s: equity, environment and economy. Equity is all about people. How does Google Inc. treat their employees? What does Google do for the population as a whole? Environment on the other hand is all about Earth. What is Google’s carbon footprint? Are they doing more bad or good for the environment? Google is one of the largest search engines available and not to mention one of the most popular. Google supplies several different branches, covering pictures to email to new gadgets. With an annual revenue of 50 million dollars, “green” actions and great benefits for workers and the community as a whole I would argue that Google Inc. is one of the most sustainable companies out there.
From a money standpoint Google is doing quite well even though it is a free search engine. The company grosses about 100 million dollars a day just with advertisements alone. Because Google is so popular many companies look toward it to advertise in order to get their product out. This was the companies starters, Larry Page and Sergey B...

... middle of paper ...

...levant and fast. The ‘GOOG’ ultimately tackles its mission statement to do more than the minimum.
Google’s parts all fit together to become part of a very large and sustainable company. Their use of profit is impeccable and helps supply a company that does good for people and the environment.

Works Cited
"Google Company." Google. Google, n.d. Web. 05 Nov. 2013.
"Google Employees Reveal Their Favorite Perks Working For The Company." Business Insider. N.p., n.d. Web. 05 Nov. 2013.
"Google Green." The Big Picture. Google, n.d. Web. 02 Nov. 2013.
McFarlane, Greg. "How Does Google Make Its Money?" Investopedia. N.p., 22 Nov. 2012. Web. 05 Nov. 2013.
Petru, Alexis. "Google Comes Clean on Carbon Footprint." Earth911. N.p., 12 Sept. 2011. Web. 03 Nov. 2013.
"Working at Google: What Is the Best Google Employee Perk, and Why?" Quora. N.p., n.d. Web. 02 Nov. 2013.

Show More
Related

  • Former CEO of Google: Eric Schmidt

    624 Words  | 2 Pages

    Google is a well-known free net-search service that millions of people use around the world every day. Every time we don’t know the answer to something right away we take out our smart phones from our pockets and google it. The possibility to be able to google in a search engine is all to co-founders Larry Page and Sergey Brin. Google was created in September 1998. The website can be used in 120 different language and more. It has 97% revenue in advertisement, making almost all of its profit on advertisement. Google is valued at USD $100 billion, first company to be known to be valued at this amount. The company was started up from a garage in Menlo Park, California.

    Read More

  • Google Case Study

    1973 Words  | 4 Pages

    Google has developed over the many years. It was founded on the 4th of September 1998 by Larry Page and Sergey Brin. What started as BackRub search engine was then developed into Google.com (Google Inc.) which is a useful internet-related service that many people around the world have access to when connected to the internet. Google also provides a variety of different languages to its viewers and can be accessed nearly anywhere around the world.

    Read More

  • Google Case Study

    2450 Words  | 5 Pages

    Google success can be seen in its staggering revenue figures. Google announced $55 billion in total revenue for 2013, which is 189th on Forbes 500 list, the majority coming from advertising (Google Investor, 2014). On top of this their profits exceeded $15 billion. Despite a narrow revenue stream, Google’s broad product range is also a measure of their success. Part of the strategic developed of the company has been through diversification. This has been achieved through commitment to a policy of bold and aggressive acquisitions, currently they hold over 100 products in their portfolio. This gives them broad awareness, vast economies of scale and sustainability across their product-lifecycle and Boston matrix (Hooley et al 2008).

    Read More

  • Google Mania: Why Google Has Become an International Success

    839 Words  | 2 Pages

    Google makes our life easier. The company has grown from when it was founded in 1998 by Larry Page and Sergey Brin, to provide around fifty different products beyond the basic Google search. With the multitude of technologies, that vary from maps to docs, Google’s job consists of making it quicker and easier to find the information needed to get what you need to your task done. Google builds the background programs and helpful tools that millions of businesses use to succeed, as well as create products for the web that help the environment, and people get what they want on the Web faster. The culture at Google is based all around the people. The people are very intelligent and determined to achieve the companies shared goals. Everyone at Google has an o...

    Read More

  • Google Inc: The Financial Analysis Of Google Inc.

    1119 Words  | 3 Pages

    A majority of Google Inc. revenue comes from its advertising services. As a search engine provider (i.e. chrome) it knew that it had access to billions of customers worldwide which businesses want to reach. So it asked the question, “What if we could provide products that allow for better attribution and measurement across screens so that we show great ads for the right people?” (citation). From there came this idea of providing advertisement services to businesses. Its ad services are grouped into Performance advertising and Brand advertising.

    Read More

  • Impact Of Google Glass

    2145 Words  | 5 Pages

    The every changing world of technology has open new doors to our society brining new about new technology from big giant technology company such as Google. Google Inc., created as a search engine by Larry Page and Sergey Brin in 1998. Google a fast growing company concentrating on internet-related service and products. (Google, n.d.) Googles innovation has empowered free thinking coming up creative ideas such as google glass. Google’s innovation has put them in the rankings with high contenders in the high tech arena. Google is still not at the top with Apple but they are not far behind in innovation as they continue to push through in innovation. As stated by Popelka (2013) “Google appears to be on the verge of taking over the tech innovation

    Read More

  • Analyzing the Internal and External Environment of Google

    2880 Words  | 6 Pages

    ...as not only been reliable when it arises to offering a product of the highest and excellence, nonetheless is also continually developing, adjusting, but more meaningfully revolutionizing the industry. Also, what creates Google’s invention so matchless in assessment to its challengers is the attention that it offers to consumer requirements in order to offer a consistent and difficultly substituted the product rather than concentrating on exploiting its profit with each given chance which may cooperation the quality of its search consequence its product. Having examined the company’s internal and external environment it is obvious that Google earnings care and attentions even to the smallest detail to guarantee that it will be the leading company between many other online search engines and has been able to create loyal customers that are continually growing.

    Read More

  • Google's Organizational Culture and Success

    1833 Words  | 4 Pages

    Google tries to retain its employees and evaluate them in a quantitative but also qualitative manner. In fact, the company made its work environment colorful and vehicles the image of a fun place to work through what it proposes. For example, employees can have free snacks or bring their pet at the office or go to the gym etc... Employees can benefit from flexible working hours and have some time for their self-directed projects which shows the importance of the creativity and innovation from each and in every departmen...

    Read More

  • The Google Doodle: Case Analysis Of Google

    2232 Words  | 5 Pages

    Google’s mission is to organize information from all around the world to be universally accessible and useful for users. Google is also well-known in Internet-related

    Read More

  • Google's Corporate Culture: The Culture Of Google

    1109 Words  | 3 Pages

    Google continues to grow and innovate. Google focuses on the user and all else will follow. Since the beginning, they have focused on providing the best user experience possible, and take great care to ensure that they will ultimately serve their customers(Google.com n.d.). In relation to market development and product development the core values “Its best to do one thing really, really well (Google.com n.d.),” fits in with these strategies. “You don’t need to be at your desk to need an answer (Google.com n.d.),” describes Goggle’s innovation to mobile platforms. “The need for information crosses all borders (Google.com n.d.).” Google company has grown and has offices in more then 60 countries, maintaining more then 180 internet domains, and serve more then half of their results to people outside of the United States, and this relates to concentrated growth strategy. “Great just isn’t good enough(Google.com n.d.).” Google continues to strive to reach for better ways of doing things, through innovation and integration, continue to improve things in unexpected ways (Google.com n.d.).

    Read More

  • Strengths And Weaknesses Of Google

    1359 Words  | 3 Pages

    This company earns revenue from the billions of searches every day from internet users. Google is a strong standalone company that possess many strengths, weaknesses, threats and opportunities. Google is the leading search engine company in the market but there are no barriers that can new entrants from entering. New entrants must create new algorithms as well as digital storage. There are substitutes for Google that are used based on the internet user preference like Yahoo, Bing and MSN. The weaknesses that are within Google is that they heavily advertise which is where the majority of the revenue comes from. The lack of compatibility with technology and secrecy. Google has kept the algorithm that is used to develop search queries based on relevance a secret. This is some that can be licensed and utilized to capitalize on additional revenue but it mainly gives Google the majority control of the internet. Opportunities for Google would be developing research to create driverless cars, licensing of android and developing cloud computing. The treats that are currently present within Google are potential mergers with Microsoft and Yahoo and Microsoft developing a rivalry against the company for the creations of Google docs. As of today Google remains the preferred search

    Read More

  • Google's Knowledge Management

    2447 Words  | 5 Pages

    Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.

    Read More

  • Swot Analysis Of Google

    1114 Words  | 3 Pages

    Googles investment has risen since a long time because lots of advertisement are put into the search engine. Its GDP is increasingly at the average rate of 3.20% up to the big level of 17.20%. Google is the company that completely relies on the investment, so Google ben...

    Read More

  • Google Globalization Case

    894 Words  | 2 Pages

    Google was founded by two University of Stanford graduate students Larry Page and Sergey Brin. Their main objective of founding the company was to be able to retrieve specific data from massive amounts of information. The two developed a proprietary technology that would become the ultimate search engine. Initially the pair worked out of their dorm room, then a garage, and once they had quickly outgrown these "facilities" they had moved on to a much larger facility where they reside to this day. It seemed to be a matter of time before they had conquered the continental United States, and had begun to eye the lands across the pond.

    Read More

  • Strategic Planning Process - Google

    851 Words  | 2 Pages

    Industry (Industry concerns for Google are competitive threats from Yahoo and Microsoft and new unknown competitors that may be international. Agreements with advertisers could potentially become competitive as well, as a result, reducing operating margin)

    Read More

More about Google Inc., the definition of Sustainability

Open Document