Google And The Government Of China

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Google and the Government of China:

A case study in Cross-Cultural Negotiations

Develop a negotiations planning document using the Kellogg format in Exhibit 11

Issue Google Chinese government

Purpose of negotiation Priority: 1 Position: focuses on profit and brand management Priority: 2 Position: technological, economic gaining

Interests: A population of 1.3 billion along with a growing economy makes Chinese market extremely important for Google to enter Interests: It wants Google to provide its citizens and companies with the access to the very best technology, eventually, an achievement of technological parity with the US. Also, China knows the nation’s economy will be improved by internet access and use.

Level of censorship Priority: 2 Position: doesn’t want to comply with the level of censorship required by China Priority: 1 Position: Requires Google to comply with China’s level of censorship

Interests: The image of Google in the media and among investors will be seriously damaged if it act antithetically to its philosophy of “Don’t’ be evil” It might affect negatively to the future prosperity of the company. Interests: China’s leaders desire to improve their nation’s economy while preserving political stability. They want to censor political discussions to prevent “westernization” of China,

Timing of Google acquiring Chinese domain Priority: 3 Position: Google wants to acquire “.cn” as soon as possible before firms from other countries step in. Priority: 4 Position: China also wants to work with Google, sooner but it is not as much urgent for China

Interests: The sooner it could distance itself from its American roots by adopting “.cn” domain, the sooner it becomes a member of “in-group” in Chinese cul...

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... that Yahoo had faced when the information it turned over to the Chinese government was used to sentence people to prison terms.

By complying with the the Chinese government but also having such protection features, Google can enter Chinese market and maximize its profit while minimizing harmful effect by differentiating itself from other companies such as Yahoo and MSN. China, also, will be able achieve economic and technological advantages by working with Google while still controlling public opinion. By restricting Google by censorship, with minimal compromises on some services, China will be able to affirm its status as an independent actor in the global marketplace as well.

Work Cited:

James S. O’Rourke IV, Brynn Harris, Allison Ogilvy: Google in China: government censorship and corporate reputation Journal of Business Strategy Vol. 28 NO. 2 2007

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