Global Communications Business Analysis
Situation Analysis and Problem Statement
This paper will examine the scenario pertaining to Global Communications. I will identify five issues and opportunities that surround this company. In addition, I will look from the perspective of the stakeholder and the interest, rights, or value each hold with this scenario as well as any ethical dilemmas that may have arisen. From there, I will provide a problem statement that will present opportunities for future consideration. Then, I will describe the end-state goals that I have identified. Finally, I will summarize my findings in the conclusion. In any situation analysis and problem statement, we must have some pertinent background information to understand the situation better. Let us take a closer look at the matter at hand.
Situation Background (Step 1)
Global Communication is part of the telecommunication's industry. This is an industry that is rapidly becoming obsolete. Change is necessary if the company wishes to stay in business. Several factors play into why the company must use various strategical tactics in order to survive. Here a some of the issues that Global Communications must contend with.
Issue Identification
The obvious issue is that the field of telecommunications is on the decline. This is mainly due to more competition. Specific markets that can provide the service more efficiently and can offer incentives are more appealing to existing as well as potential customers. In order to maintain competitiveness, overhead may need to be reduced while upholding a certain level of productivity. This is in reference to Global Communications downsizing. This consist of layoffs, relocation of employees, pay cuts, and outsourcing. Each are delicate issues that the company would like to avoid yet none of them can be overlooked if the survival of the business is at stake. With the idea of outsourcing, another issue ties in heavily. That is the need for improvement in the international markets. Where outsourcing may be vital to decrease labor cost, also present is a need to establish a market base globally. With a great deal of focus around moving jobs domestically, an issue that could be detrimental to Global Communications' plans is Union backlash. Initial interpretations and understandings of an agreement versus the current need for change in order for the company to grow, have left the union and its members feeling somewhat betrayed. Not being fully aware of what was to come has hindered what had been considered a good working relationship.
Founded in 1966 and based in Calgary, Shaw Communications is a Canadian telecommunications company that provides telephone, Internet and television services as well as mass media related services. The Company operated through three principal business segments such as Cable, consisted of cable television, Internet, Digital Phone and Shaw Business operations. Satellite, consisted of direct-to-home (DTH) and Satellite Services. Lastly media consisted of television broadcasting. Shaw Media operates as conventional television networks in Canada, Global Television, and numerous specialty networks. It provides customers with entertainment, information and communications services, utilizing a variety of distribution
In a high competitive world market and with the increasing rational buyers a company can only win by creating and delivering the best customer value than the others competitors do. To succeed, a company needs to use the concepts of value chain.
INTRODUCTION Would people be willing to pay $12.50/month for commercial free radio beamed right to their car or home. Well two companies and many big investors are betting about $3 billion dollars that people are willing to do just that. In 1997, the Federal Communication Commission (FCC) granted a portion of the S-band spectrum for satellite radio and two companies purchased use of these bands and started the only two companies competing in the satellite radio business today, namely Sirius and XM. Analysts like William Kidd of CE Unterberg Towpin, predict satellite radio will generate about $10 billion a year in revenues by 2007 (McClean, 2001).
I believe that Global Communications did not take their consideration into the customer service side of the business. In my opinion, what lead up to Global Communications being in this situation and the stocks decreasing and put the company in the red was due to the bad customer service which caused them to look at the lay-offs and going overseas for lower wages.
The soft factors can make or break a successful change process, since new structures and strategies are difficult to build upon inappropriate cultures and values. These problems often come up in the dissatisfying results of spectacular mega-mergers. The lack of success and synergies in such mergers is often based in a clash of completely different cultures, values, and styles, which make it difficult to establish effective common systems and structuresBased on the case study, extensive research and annual reports of AT&T the writer has mapped AT&T in the different domains. AT&T should strive to attain a perfect circle as close to the centre as possible, which indicates total synergy, order and equilibrium. Where the circle is skewed drastic change is needed as it moves closer to the outer ring of chaos:
In a competitive environment where market is changing instantly, organizations are in a fix to design a strategy that could market their products enticing the consumers to buy their products and services. Market is the arena for business gladiators who fight out for maximum share and profitability and this is possible only through effective marketing strategy. Competing in present economy means finding ways to break out of commodity status to meet customers’ needs better than competing firms (Ferrell and Hartline, 2010). The intensity of competition has increased after the introduction of media and internet where the companies present their product in the best way through advertisements, product reviews, blog entries, etc. With the advancement in technological innovations, companies have found various ways of providing services to the consumers in a cheaper and effective way and this has resulted in communication revolution in late 1990’s as the cellular technology was unfold in most of the regions. Singtel Optus Pty Limited (Optus) is one such company that has evolved during this period as a leader in integrated communications and this paper is assumed to make an analysis of the company’s marketing strategy and its financial position in the market industry.
Communication is the key to having a successful business. A company must be able communicate the overall plan and future goals to their employees so the employees can support the organizations goals. Global Communication's first issue was the lack of communication to the union about their need to enter international markets for the company to expand. The second issue was also a lack of communication to the union about their plans to outsource the technical call center to India and Ireland, which would in turn affect the employee's job status. They should have contacted the union president and furnished their goals to them before moving forward. This would have opened up the communication process and not left the union workers in the dark.
However, RLK’s competitors are downsizing and outsourcing R&D and exploiting on the cost advantages. If RLK decides to invest more money into R&D and should the new product stall on launch, they face the danger of becoming bankrupt.
The events that led to the changes Global Communications are making came about with the shift in technology and the competition within the telecommunications industry. With companies able to compete globally, there is too much competition within the industry from other telecommunications companies as well as cable companies who can offer all the same services. With increased companies offering a wide range of services, Global is forced to cut costs in order to compete effectively and increase profitability. To this end, Global Communications senior management has come up with an approach to outsource some of their call centers to India and Ireland and expand new services to small business and consumer customers. Global also joined with a satellite provider to offer video services and a satellite version of broadband. This will mean job cuts and a reduction in salary for employees who remain and are relocated. The plan was accepted quickly and now management is under the gun to communicate the changes effectively to the employees without risking a morale problem that could affect productivity. Also, since the employees belong to a trade union and the union was not involved in the process of negotiating these changes, Global has to consider the legal and public relation implications of not fulfilling their contractual obligation to the trade union.
The following report will analyse Vodafone and their current position in the international market. This report will cover the competitive strategy of Vodafone and their influence of products and services in relation to the demand of the market.
Part of the reason for the absence of a truly global cellular company is because it is difficult for companies to keep up with the changing trends across the world, as consumers in different parts of the world demand different technologies and products.
Global marketing is more than merely selling a product internationally. Rather, it includes the entire method of forecasting, manufacturing, placing, and endorsing a company’s product in a worldwide market. Large businesses usually have offices within the foreign countries they market to; however with the growth of the web, even small organisations will reach customers throughout the globe.
University of Memphis, . (1990).Communications networks for managing global operations. (global business). Retrieved from http://www.entrepreneur.com/tradejournals/article/9267862.html
Global communication is the communication that occurs all over around the globe across international borders. The requirement for global communication is because of increase in influence and effects of globalization, Different culture, societies and countries share their ideas, knowledge, cultural and societal practices through using of technology and spread their ideology and dominant set of minds in other countries and societies. Mostly, the dominant and independent cultures or we can say that influential countries, which have power to shape, reform and controls the ideology of others dependent societies by introducing the way of communication in all over the world through globalization.
In recent years, the importance of news broadcasts has increased. More people need to access the news to stay in touch with the rest of the world’s affairs. More TV channels have developed to give viewers more news. Both commercial and government networks are used to present the news to the general public. However, because of the different fundings and target audiences, different networks will focus on different aspects of the news, to make as many people of their target audience watch their particular broadcast. Therefore the separate channels can bring in a far larger audience, and take away another channels audience, therefore reducing competition.