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Gap Analysis: Global Communications
This paper aims to define a problem that currently exists at Global Communications, a telecommunications company, and to develop a solution, along with alternate solutions that could be used to solve the problem. When making business decisions for a major corporation, there are opportunities and challenges that must be evaluated to determine the final decision. Throughout this paper, the reader will be given some background information, along with the expected opportunities and hindering challenges that will affect Global Communications and the underlying goals that are being worked towards. Three years ago, Global Communications stock was being traded at $28 per share. Presently, the company has experienced a major depreciation in stock (Global Communications, pg. 1). The number one reason behind this is the competition that currently exists. All markets have been moving in on the same business, including local, long-distance, and international (Global Communications, pg. 1). On the contrary, cable companies have come into the picture, putting a halt on all profits being made from each market. Global Communication had to come up with a plan to solve the issue of losing stock value. This new plan, however, has not only given GC many opportunities, but there are also challenges at hand, and not all employees, including the union workers, will be happy with the overall solution that the company has made (Global Communications, pg. 6).
Situation Analysis
Issue and Opportunity Identification
One major problem is the effect that the solution had on the union workers because of the conclusion that more than 20% of the education and health benefits that they once had had to be given up.
AT&T Case depicts the history of 130 years old giant company, which served its customers in telecommunications area. From its foundation by Graham Bell in 1875 to the restructuring decision in 2000, the company had many key events to be studied in terms of several strategic management point of views. This paper mainly focuses on external environment issues and corporate-level strategies.
In conclusion, the laborers in the latter part of the 19th century had to face many problems. The problems ranged from being replaced by machines to the introduction of corporations. Even though the laborers had to face these problems, many of them address these problems. They addressed the problems by creating unions and by having strikes. Even if the unions or strikes were successful or not, they laborers always strived for better living.
This Gap Analysis will show the situation analysis on Global Communications and the company’s issues and opportunities as to move forward into the future by focusing on customer satisfaction. I will attempt to show the stakeholder perspectives of the company with the workers Union and the consumer marketing and sales division.
Global Communications is a company that needed a new strategy in order to compete with its competitors. The telecommunication industry was flooded with the addition of cable companies joining in their market. Global Communications was financially in a decline and had already asked union workers to give up a percent of their benefits in order to help. The union did so willingly in order to preserve the future of their jobs within the company. The company brought in new executives to try and come up with a plan to save the company from its decline. The senior leadership team came up with a strategic plan to compete with the telephone and cable companies. They obtained approval to implement the plan, but not without problems. The senior leadership team did not consult or divulge any of their plans to the union representative or the employees prior to their approval. Their plan included outsourcing some of the work overseas which would reduce cost but also cut jobs within the company. The senior leadership team needed the support of the union representative in order to explain to the worker's what the company's plans were and how it would affect them. The union representative was upset she was left out of the communications and had to hear it from her superiors. Global Communications needed the employees to grow and increase profitability; however they could not reach an agreement and Global Communications implemented layoffs. The union is discussing what action they will take to stop the outsourcing plan that will set precedent for the whole industry.
Global Communications can find a way to increase stockholder value, cut costs and improve profitability by making appropriate organizational adjustments
The events that led to the changes Global Communications are making came about with the shift in technology and the competition within the telecommunications industry. With companies able to compete globally, there is too much competition within the industry from other telecommunications companies as well as cable companies who can offer all the same services. With increased companies offering a wide range of services, Global is forced to cut costs in order to compete effectively and increase profitability. To this end, Global Communications senior management has come up with an approach to outsource some of their call centers to India and Ireland and expand new services to small business and consumer customers. Global also joined with a satellite provider to offer video services and a satellite version of broadband. This will mean job cuts and a reduction in salary for employees who remain and are relocated. The plan was accepted quickly and now management is under the gun to communicate the changes effectively to the employees without risking a morale problem that could affect productivity. Also, since the employees belong to a trade union and the union was not involved in the process of negotiating these changes, Global has to consider the legal and public relation implications of not fulfilling their contractual obligation to the trade union.
Global Communications is a financially struggling telecommunications company. Its stock has depreciated fifty percent in three years. Currently, the organization is faced with too much competition within the telecommunications industry. Local, long-distance and international markets are all competing for the same business. In addition, the industry suffered a huge blow at the hands of the cable companies, who stepped in to provide complete solutions encompassing computers, televisions and plain old telephone service (POT).
With communication continuing to change forms every day, we have seen many different theories and explanations to try and explain communication. Communication is an interaction between two objects in any way, as long as there is a connection between the two objects. With the ever changing theories of communication, Marshall McLuhan’s theory of the medium is the message and his Playboy interview create a very interesting question. Why does Marshall McLuhan see the development of communication as a downfall to our society as seen in the Playboy article where Adler, Johnson and Lakeoff show many ways communication can have long lasting positive effects on society? The three points that McLuhan brings up are the phonetic alphabet, extension and the electric age. This paper will critique the different points McLuhan has made by using material from Adler and Lakeoff and Johnson.
The issues facing workers and unions include unemployment and the rise of precarious and part time work. Unemployment occurs is when workers have a difficulty in finding a job. Technological changes can play a negative factor because it works against unskilled workers (Johansen & Strom, 2001, p. 388). In today's society many individuals’ jobs are not permanent, as one can lose their job in a flash. An example would be machines taking over people's jobs; this can save a lot of money for the business. The goal of employment and unemployment is to focus on full time and part time jobs (Montgomery, 1989, p. 171). There are positive and negatives of employment and unemployment. It is surprising to see that when increasing wages in a union sector
There was too much competition in the Telecommunication industry. Local, long-distance and international markets are all competing for the same business. The company suffered a great deal at the hands of the cable companies, who stepped in to provide complete solutions incorporating computers, television, and plain old telephone services. Stockholders are experiencing diminishing returns and have doubts if GC will be able to recover. Their customers are demanding more technical sophistication from their sales people. GC plans to cut cost and outsource their technical call centers to india and ireland. Outsourcing will save the company money and make them more competitive because of their international status.This in turnwill make them meet their goal of globalization . but have a gap in communication with the union.which makes the situation complex.
The topic of Global Communication is extremely important to the business world in the 21st Century. To illustrate the success and process of operating a business Internationally, I chose to research an established company that does just that. Diageo PLC is a British multinational alcoholic beverage company with headquarters located in London, U.K. and is the world’s largest producer of spirits, beer and wine. The name Diageo was created by the brand consultancy Wolff Olin’s (New York) in 1997 and translates to their slogan “Every day, everywhere people enjoy our products” (www.diageo.com).
In today’s society there are many technological advances that have contributed to advanced communication. While these are great things to have and can help people communicate across the globe, they have become a hindrance to critical thinking. With the advancement of technology throughout the world people are able to think less while still “functioning” as a human being. Literacy is thrown to the wayside while texting “lingo” runs rampant. Why read a book when you can watch the movie? Students are becoming less interested in language, reading, and writing and more involved with surfing the web for answers. This shift in the value of literacy opens the world up to many dangers that if not confronted and demolished could lead to a society unable
Since the invention and popularization of the internet, computer mediated communication has become an increasingly common mode of socialization. Many people have voiced the concern that the move away from physical communication might have negative repercussions for society; however, socialization on the internet has a number of advantages over traditional socialization. The internet provides a larger pool of potential social contacts compared to physically seeking people, creates means for people to easily communicate when spatially or temporally disconnected and allows a comfortable atmosphere for communication.
In 1000 BC runners were used when communication is needed between two points. Two thousand years later a Chinese worker wakes up and uses his movable type which made it easier to write down information in books. During the renaissance a newspaper reporter were able to mass print their reports to the public because of the printing press. Two hundred years later the telephone was invented which made long distance communication even more convenient for the masses. In each case the communication is the main use of the technology that is being developed in each of these eras. As the years pass by technology, not just in the communication field, is evolving to become more useful for the masses. This evolution of technology is going to continue
According to Hybel & Weaver (2004, p7) the terms ‘Communication’ which is interact with others to share information and beliefs, exchange ideas and feelings, make plans and solve problems. Sometimes this interaction is done interpersonally, in a team or small group, in a conference and sometimes through the media or via computer. We may say that communication consists of transmitting information from one people to another.