Company Profile
GarudaFood is a food and beverage company subordinated to Tudung Group. In addition to GarudaFood, Tudung Group also subordinates SNS Group (PT Sukses Niaga Sejahtera, operating in distribution and logistic business, PT Bumi Mekar Tani (BMT, dealing with plantation sector), PT Nirmala Tirta Agung (NTA, operating in packed potable water with a brand of Mayo), PT Dairyland Indonesia (DLI, dealing with marketing of canned dairy milk with a brand of Prestine), and PT Garuda Solusi Inti (GSI, operating in training, seminar, event-organizer, and management consulting services).
GarudaFood Group had originated from PT Tudung, it was established in Pati, Central Java, in 1958 and operated in tapioca flour business. In 1979, PT Tudung changed its name to PT Tudung Putrajaya (TPJ). The company founder is the deceased Darmo Putro, ex-warrior who had chosen to engage in business sector after the independence of Indonesia.
In early of 1987, TPJ started selling its peanut production products using a brand of Kacang Garing Garuda, which was recently known as: Kacang Garuda. Kacang Garuda earned the following awards: Indonesian Customer Satisfaction Award (ICSA) under the category of branded peanut for eight times consecutively (2000-2007); Superbrands (2003); Top Brand for Kids (2004); Indonesian Best Brand Award (IBBA, 2004-2007); Top Brand (2007).
When national economy suffered from economic crisis, on December 1997, PT GarudaFood Jaya (GFJ) was established, producing Gery-branded biscuit. Gery Saluut earned Indonesian Best Brand Award (IBBA) from MARS and SWA Magazine for a period of 2005-2007 under the category of wafer salut. In 2007 Gery Chocolatos earned IBBA under the category of wafer stick.
In 1998 GarudaFood acquired PT Triteguh Manunggal Sejati (TRMS), producer of jelly and launched jelly product using brands of Okky and Keffy. Achievement of Okky jelly has been proven by its successfulness in earning Top Brand for Kids (TBK) Award 2004 under the category of jelly. In addition to TBK, OKKY Jelly also managed to earn IBBA (2004-2007). Okky jelly Drink also earned Top Brand Award 2007 from Marketing Magazine in cooperation with Frontier.
In the end of 2002, TRMS launched jelly beverage products with a brand of Okky Jelly Drink and it also constituted a new phase for GarudaFood to deal with beverages business. Seriousness of GarudaFood in focusing on beverages business had also become apparent by the launching of Mountea, fruit-flavored tea beverage. Mountea had even been awarded by IBBA 2007 under the category of tea beverage in cup packaging.
In 2000, General Meeting of Shareholders (RUPS, agreed to merged TPJ and GFJ into PT Garuda Putra Putri Jaya and PT Garuda Putra Putri Jaya changed its name to PT Garudafood Putra Putri Jaya.
Product: The company produces a physical good – Cookies/Crackers. In doing this, the company became diversified by the use of several product lines, not just one line of cookie or cracker. Also, in acquiring other businesses, the company thought it best to keep the originating firm’s brand name vice-carrying its name on the new product (i.e., Sunshine company). In thins regard, Sunshine’s Cheeze-It cracker line would not risk losing customers who are accustomed to that logo on the product or the name being used in association with the product.
The fruit juice and health drinks market has, over the past couple of years, seen a massive growth both in terms of sales and of the increasing demographic of customers that are choosing to purchase the products, especially at the expense of carbonated drinks. In 2006 the estimated value of the total market was £2.77 billion at retail selling price, having grown from 30.7% in 2002 (Key Note, 2007). Innocent Drinks are the markets biggest player with a market share of around 62% , selling in excess of 600,000 drinks every week (Barnett, 2005) The business is currently valued at £100 million. Not only content with being the largest distributor of smoothies the business has branched out to start the selling of "thickies" a yoghurt based drink which promises to be a hugely innovative idea and also water based fruit drinks aimed at children.
The industry analysis for Foo Go seeks to provide the management with background knowledge for launching marketing campaign centred on the proposed product line of pre-packed organic sandwiches. Given Foo Go’s brand identity of an environment-friendly name and its positioning as a premium product, a range of sandwiches prepared only with organic farm products will provide the company a strategic foothold in the new and emerging market of organic food products. Foo Go’s retailing through WH Smith stores, supply arrangements to other superstore chains, and being a first entrant in the premium pre-packed organic sandwich segment are the company’s key plus points. Further, major demographic segment of young to middle-aged, concerned-for-environment, fitness-minded white-collar individuals is being targeted through the proposed product offering.
General Mills – A fortune 500 company, food products is its primary business. “The world’s sixth largest food company (General Mills, 2010).” General Mills markets many popular cereal products including Cheerios’ and Lucky Charms both of which are very competitive with our current product line. They have a global presence with revenues of USD 14,796.5 million and will remain one of our top
PTI. "Tata group India's most valuable brand; Apple on top globally: Global study." 14 Feb 2014. The Times of India. Web. 1 April 2014. .
The key strategic marketing problems which the brand faces are various from the brand recognition, due its usage of customized cups used by customers, the brand is not widely publicised. The focus on specific areas and segments e.g. western and north western Sydney supresses the overall ability to further maximise brand awareness. The inability of effectively propagating the brands value prop in a success manner to new businesses
The purpose of this paper is to describe the attributes of the Starbucks Chai Tea and energy drinks in detail. The pace at which this product will move through the product life cycle will be described as well as the factors that will impact its movement. Also, details on how the product life cycle will impact the marketing of the Chai Tea and energy drinks will be identified. The positioning and differentiation strategies for this product will be identified. The appropriate price strategy to be used will be described.
...launched a 3 year programme to deliver quality goods and maintain a strong value perception. Since the start of the programme 5000 new products have been launched as well as four new brands.
In 2012 GSK has stated that it will increase its focus around its core portfolio and it evaluated options for Ribena a nutritional healthcare products to ensure their growth. In 2013 GSK announced that it has sold it to Suntroy a Japanese soft drink company (GSK press release, 2013).
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Gamuda Berhad is one of Malaysia Construction Company which is leading infrastructure group, with core business activities ranging from infrastructure privatization, construction, property development and manufacturing & quarrying. For more than three decades Gamuda Berhad has played a consequential role in availing to transform infrastructure development in Malaysia. Incorporated on 6 October 1976, Gamuda Berhad was listed on the Main Board of the Kuala Lumpur Stock Exchange on 10 August 1992.
maggi is possessed by Nestlé: seasonings are their primary items. Maggi truly developed on its got dried out soups-a moment sustenance toward the begin of the modern unrest. The first proprietor was Julius Michael Johannes Maggi in Switzerland.
Once again Gujrat is going to act ahead of its time. Once again it is going to create history. It is going to create the special investment region(SIR). That will reshape india industrial and economic face. It is going to setup Dholera special investment region. This very first SIR showcases the global vision and the big dream of our Prime Minister Narendra
This competitive advantage has been rendered sustainable as other players have found it difficult to catch up with the company's competitive strategy. In spite of this clear advantage, it was noted that the company faces some challenges being the world leader in soft drink distribution. The canning and bottling of the product which is done in many countries have now fallen into the hands of independent companies, thus it becomes hard for a given company to control the quality of the packaging
...re chances of growth and development for the company which is clearly understood through the research done on the Ansoff’s matrix. P&G is much ahead of its competitors and has also won many honors in terms of offering quality and innovative products. The company’s products are also sold by wide variety of retailers around the world and also through many e stores that sells the product online. Finally the company has also got more expansion opportunities which is clearly understood through the Yips model of Internationalization. As the company continues to acquire international brands over the years and succeeds in offering quality and innovative based products to the people all over the world it tend to give a much better completion to its competitors and of course get a wider market share making its competitors give a tough time in the industry.