Gap Analysis: Global Communications

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Gap Analysis: Global Communications

Global Communications has, in the past, been a large player in the telecommunications industry. Today Global Communications faces challenges from an over saturated market and new services to consumers. It must find a way to restore its place as an industry leader and raise the declining stock price. To do this Global will employ cost cutting strategies not seen in the industry before which will also lead to new challenges. Challenges to ethical questions, resources and the ability to adapt to an international market.(4)

Situation Analysis

Issue and Opportunity Identification

Evolution and change are constants in any industry. Telecommunications is no exception, it seems that telecommunications has to change, evolve and adapt as quickly as any other industry. Global Communications is currently in a market that requires change in order for it to survive the aggressive competition and the variety of services that are being offered by other companies within the industry.

Global Communications senior leadership has developed a plan to combat its declining stock price and make Global an industry leader. Global's plans include layoffs at North American call centers and new international call centers that reduce average cost per call by 40%. Global has also created alliances with strategic partners to expand the services that they offer. These plans will make Global an industry leader on a global scale and set a new standard for others to follow when considering international employment as a cost cutting tool.

These opportunities will also challenge Global's ability manage conflict and negotiations.(3) Managing communications barriers between the company's new international teams, deal with the ethical dilemma that they will face when restructuring and layoff employees. These issues and opportunities are critical when considering whether Global will succeed. If Global can effectively execute will set a new standard in the industry but if it can not use problem solving techniques: using tools, processes, and creative approaches it will not survive.(2) Global has obligations to share holders, employees, business partners and ethical standards of practice. (3)

Stakeholder Perspectives/Ethical Dilemmas

Global has set a plan in place for grow and cost cutting, in order to do this employees of one of it's North American call centers will lose their jobs due to the new international call centers. Some may be asked to stay but will do so at a pay decrease that would follow a decrease in benefits, recently agreed to by the workers union before they were aware of the layoffs.

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