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Gap Analysis: Global Communications
In a world of ever increasing competition, companies are forced to look for new ways to generate value.
The following analysis of Global Communications will identify issues, opportunities and ethical dilemmas faced by the stakeholders. Additionally this analysis will compare actual performance with potential performance, presenting perspective of they are today and where the company wants to be in the telecommunication industry.
Situation Analysis
Issue and Opportunity Identification
Global Communications is facing a number of issues. First, Global Communications, like many businesses, is facing many challenges, such as capitalizing on opportunities; successfully tackling competition; profitability; and growth within the industry. Telecommunications is vital to conducting business in terms of transmitting vast amounts of data in just seconds through wire and wireless devices, cable, and satellite.
Secondly, although telecommunications services are converging rapidly, Global Communications is competing to occupy the same space and win the same customers. As the company continues to evolve within the competitive industry, the company’s stakeholders are complaining and worried about the company’s financial state after 50% depreciation in returns, and their ability to recover from changes necessary to maintain in the industry.
Finally, Global communications has been known for their philosophy “Our Edge Is People” however, because of the last negotiations with Technologies Workers Union resulting in major benefit reductions. The Union has cited the new strategic plan as unethical and a ploy to manipulate the current contract. Furthermore, the union is taking action through government and other resources.
Global Communications must grow and expand their services in order to compete with other companies. Although, they choose to outsource, efficient leader-follower communication is vital because it’s essential that employees have a clear understanding of what changes are happening, why these changes are necessary, and what the future goals and vision are for Global Communications as a whole, thus creating an opportunity to regain employee loyalty, trust and company’s philosophy “Our Edge Is People.”
Stakeholder Perspectives/Ethical Dilemmas
Conceivably to most, the one who has funded the business venture maybe considered the most important stakeholder, workers, unions and managers are without question just as important entity in the growth and stability of the company.
Workers have the most to gain and lose, their interests and concerns should take precedence over the interests and concerns of other stakeholders. Interests to workers include job security, future employability, pension, or medical benefits.
Unions may take an active role in protecting the interests of workers. Because a union often serves as a source of information and influence on members, the union is an active stakeholder.
Poole, c. a. (2005). strategic organizational communications in a global economy. belmont ca: wadsworth cengage learning.
History shows that there has been conflict of power within the workforce between union and management. This essay will discuss if management should have the right to determine whether a union should operate within their workplace. It is necessary first to discuss the roles of unions and management in the workplace and discuss both points of view on the power distribution between unions and management in the workplace.
Labor unions were established as a way for workers’ needs and grievances to be heard by management. According to Fossum (2012), “forming a union creates a collective voice to influence change at work” (p. 7). The collective voice of workers in a union holds much more power than any single employee’s voice. It can loudly draw attention to mistreatment or abuse of workers. The organized collective voice of workers demands to be treated in a fair way by its management in terms of wages, hours, benefits, and working conditions.
Years later, the Telecommunication Act of 1996 triggered dramatic changes in the competitive landscape. SBC Communications Inc. established itself as a global communications provider by acquiring Pacific Telesis Group and becoming the new AT&T. The merger of AT& T and BellSouth, along with the ownership consolidation of Cingular Wireless and YELLOWPAGES.COM, will speed convergence, competition and continued innovation in the communications and entertainment industry, creating new solutions for consumers and businesses and positioned to lead the industry in one of its most signifi...
Effective competition is widely seen as a key to the development of telecommunications services. The ability of new telecommunications networks to interconnect fairly and efficiently with existing networks is critical to the development of competition. AT&T has undergone numerous changes since its inception in the late 19th century. The McKinsey 7 S framework as applied by Pascale is recommended to manage the changes they are facing to adopt a greater competitive presence in the global economy. In conjunction with this framework, numerous other models were applied to analyse the global competitive position of AT&T. Recommendations for a revised strategy and direction for AT&T have been made throughout this document including two scenarios of how the telecommunications industry might develop towards 2000, while outlining the impact on AT&T.
In a competitive environment where market is changing instantly, organizations are in a fix to design a strategy that could market their products enticing the consumers to buy their products and services. Market is the arena for business gladiators who fight out for maximum share and profitability and this is possible only through effective marketing strategy. Competing in present economy means finding ways to break out of commodity status to meet customers’ needs better than competing firms (Ferrell and Hartline, 2010). The intensity of competition has increased after the introduction of media and internet where the companies present their product in the best way through advertisements, product reviews, blog entries, etc. With the advancement in technological innovations, companies have found various ways of providing services to the consumers in a cheaper and effective way and this has resulted in communication revolution in late 1990’s as the cellular technology was unfold in most of the regions. Singtel Optus Pty Limited (Optus) is one such company that has evolved during this period as a leader in integrated communications and this paper is assumed to make an analysis of the company’s marketing strategy and its financial position in the market industry.
Unions have an extensive history of standing up for workers. They have advocated rights of steelworkers, coal miners, clothing factory employees, teachers, health care workers, and many others. The labor movement is based on the idea that organized workers as a group have more power than individuals would have on their own. The key purpose of any union is to negotiate contracts, making sure workers are respected and fairly compensated for their work. “In theory” unions are democratic organizations, resulting in varying inner authority. Workers look for security within a job a...
Trade Unions – they want to protect the rights of the employees in a business
Workers are the most important aspect in the business world because no business can function without their employees. In return, employers should fulfill their workers needs and in order to negotiate the workers demands, they need a certain sort of representation who can negotiate with the employers and their fellow workers. The representation that every worker asked for was fleshed out by the creation of labor unions. Labor unions b...
Background One. Tel was launched by Jodee Rich and Brad Keeling in 1995 (Cook, 2001). At first, it looked to get the advantages from deregulation of the telecommunication industry by reselling other network’s capacity and making money through stock market speculation. Rich and Keeling tried to increase the company’s shares rather than profit the company (Cook, 2001). Initially, One.
Regarding to organizational stakeholders, there are three main groups of stakeholders: customers, employees and investors. The company attempts to link stakeholders’ needs and expectations to the company’s goals. For customers, the company must treat them fairly and honestly. For employees, the company needs to treat them fairly, make them a part of the company and respect their needs. For investor, managers should comply with the accounting procedure, do not manip...
The following report will analyse Vodafone and their current position in the international market. This report will cover the competitive strategy of Vodafone and their influence of products and services in relation to the demand of the market.
Stakeholders are interest of an individual or groups that directly or indirectly affected by the organisation’s activities, policies and objectives (Henry Frechette, 2010). Stakeholders can be divided as internal (managers and employees) and external (shareholders, customers, and suppliers) (BPP F9). Different stakeholders may have common interests or conflict interests with company. Company board members or management must take care about stakeholders’ interest. They can’t make the decision based on their own interest or their relation with others organisation. Conflict of interest will arise when interests of organisation act in concert with managers’ personal interests or interests of another person or organisations, (Anon, no date).
Employees at every level have an interest in how the business is performing financially, as it impacts their remuneration.
The knowledge managers need to possess is technologically inclined and globalized. Effective management can enhance a company’s performance by contributing to employee and customer satisfaction, productivity, and development (Noe, Hollenbeck, Gerhart, & Wright, 2010). The first skill for managers to understand and practice is communication, because it is the foundation for all actions in the workplace and it allows the supervisor or manager an opportunity to build relationships with the overall workgroup without alienating anyone in the work environment (Roper, 2005). As a manager, it is very important to be able to communicate effectively. As Robert Kent, former dean of Harvard Business School, has said, “In business, communication is everything” (Blalock, 2005).