It is virtually impossible to spend a day consuming media without hearing the troubling veracity of how the portrayal of female body in the media. This portrayal influences some females view themselves. Throughout the past century, the ideal body form ranged from the boyish looking flapper girl, to the hourglass, to today’s thin ideal. Thankfully, a new advertising movement embraces the female body in different shapes, colors, and sizes. This development has powerful supporters such as actress Jennifer Lawrence, who is known for refusing to lose weight for roles. Her reasoning is to encourage her fans that they do not have to squeeze into the ideal thin body type ("Jennifer Lawrence”). Lawrence’s outlook is supported by “The American Medical Association has decided to take a stand against rampant photo retouching, declaring the practice detrimental to your health” ("5 Celebrities”). Certainly celebrity endorsements can inspire change, but there are other obstacles to overcome before magazine covers, theatrical posters, and lingerie advertisements show the female body unedited. Today’s technology makes enhancing and editing easier than in the decades before. Even though companies are ridiculed for their unrealistic representations of the female body, there has been little progress for advancement in realistic representation. Perhaps, this is because magazine editors purposely intend their covers not to resemble reality. Two Self Magazine editors explained that, “Covers shouldn’t reflect reality, but ‘inspire women to want to be their best’” this statement occurred after Self’s September 2009 controversy with Kelly Clarkson (Hartmann 1). Recently, Ellen DeGeneres attacked Target in a comedic way in response to their 201... ... middle of paper ... ...rie’s “Real” campaign has a positive influence on the way their target market views their own self-worth in comparison to the control and Victoria Secret groups. Works Cited "Aerie Launches #AerieREAL on Good Morning America!" American Eagle Outfitters Blog. N.p., 17 Jan. 2014. Web. 22 Apr. 2014. "Eating Disorders." Doctors, Patient Care, Health Education, Medical Research. N.p., n.d. Web. 22 Apr. 2014. Hartmann, Margaret. "Self Editors Explain Covers Aren't Supposed To Look Realistic." Jezebel. N.p., 115888 Aug. 2009. Web. 22 Apr. 2014. "Jennifer Lawrence Refuses to Diet for Film Roles." Hollywood.com. N.p., 9 Nov. 2012. Web. 22 Apr. 2014. Sparks, Glenn Grayson. Media Effects Research: A Basic Overview. 4th ed. Australia: Wadsworth Cengage Learning, 2013. Print. "5 Celebrities Rejecting Hollywood’s Photoshop Fever." Do Something. N.p., n.d. Web. 22 Apr. 2014.
Beauty is often described as being in the eye of the beholder. However in modern western culture, the old adage really should be beauty is in the eye of the white makeup artist, hair stylist, photographer, photo shop editor, and advertiser. Beauty and body ideals are packaged and sold to the average American so that we can achieve vocational, financial, social, and recreational successes. Mass media and advertising has affected the way that women perceive and treat their own bodies as well as their self-concept. Women are constantly bombarded with unrealistic images and hold themselves to the impossible beauty standards. First, we will explore the role of media in the lives of women and then the biggest body image issue from a diversity stand point, media whitewashing.
Kasey Serdar (2005) argues that only a small number of women can actually fulfill the characteristics of what media defines beautiful. Yet, women are constantly being exposed to the ideal women image. Serdar (2005) illustrates that “models shown on television, advertisement, and in other forms of popular media are approximately 20% below ideal body weight, thus meeting the dia...
The media is a fascinating tool; it can deliver entertainment, self-help, intellectual knowledge, information, and a variety of other positive influences; however, despite its advances for the good of our society is has a particular blemish in its physique that targets young women. This blemish is seen in the unrealistic body images that it presents, and the inconsiderate method of delivery that forces its audience into interest and attendance. Women are bombarded with messages from every media source to change their bodies, buy specific products and redefine their opinion of beauty to the point where it becomes not only a psychological disease, but a physical one as well.
We hear sayings everyday such as “Looks don’t matter; beauty is only skin-deep”, yet we live in a decade that contradicts this very notion. If looks don’t matter, then why are so many women harming themselves because they are not satisfied with how they look? If looks don’t matter, then why is the media using airbrushing to hide any flaws that one has? This is because with the media establishing unattainable standards for body perfection, American Women have taken drastic measures to live up to these impractical societal expectations. “The ‘body image’ construct tends to comprise a mixture of self-perceptions, ideas and feelings about one’s physical attributes. It is linked to self-esteem and to the individual’s emotional stability” (Wykes 2). As portrayed throughout all aspects of our media, whether it is through the television, Internet, or social media, we are exploited to a look that we wish we could have; a toned body, long legs, and nicely delineated six-pack abs. Our society promotes a body image that is “beautiful” and a far cry from the average woman’s size 12, not 2. The effects are overwhelming and we need to make more suitable changes as a way to help women not feel the need to live up to these unrealistic standards that have been self-imposed throughout our society.
How should I look like to have the ideal body? An increasing number of women ask themselves this question many times in their lives. Deborah Sullivan’s essay, “Social Bodies: Tightening the Bonds of Beauty”, discloses the different cultural traditions that require various methods of body modifications. Women should undergo such modifications to obtain social acceptance. Similarly, “Pressures to Conform” by Celia Milne discusses the effects of media and society on women, and how women view their physical appearance. The media gives women a plethora of choices for the perfect body and even provides ways on how to achieve them. There is no escaping. There is no excuse of not getting the ideal body that ranges from that of a stick-thin ramp model’s to the buff and chiseled outline of a body builder’s. Still, the struggle doesn’t end here. Women also desire smooth, wrinkle-free skin, hairless faces, and ample busts. “Stencil” women are celebrities, models, actresses - women whose coveted looks are seen through discriminating TV screens, posters, and magazines. The steady demand for these forms of media is mainly due to women who are looking for body images to pattern from. These women are on the constant lookout in updating their appearance and considering the bulk of information that the media presents to them, the media is a source of considerable amount of physical and psychological stress. In their fight for their roles in society, women undergo various body modifications to suit the taste of the present-day culture.
Beauty is a cruel mistress. Every day, Americans are bombarded by images of flawless women with perfect hair and smooth skin, tiny waists and generous busts. They are presented to us draped in designer clothing, looking sultry or perky or anywhere in between. And although the picture itself is alluring, the reality behind the visage is much more sinister. They are representations of beauty ideals, sirens that silently screech “this is what a woman is supposed to look like!” Through means of media distribution and physical alteration, technology has created unrealistic beauty ideals, resulting in distorted female body images.
Throughout the century, the ideal image of a woman has changed drastically, which can be directly attributed to the powerful persuasion of media. This ideal image has transformed from a voluptuous, size 14, 1950’s Marilyn Monroe to a 5’9, 100 pound, 1990’s Kate Moss. The most shocking aspect is specifically what young girls are now doing to achieve this “Kate Moss” image. Through the utilization of advertisements and stars on the big screen, this female portrayal directly targets the physical and mental well-being of females in cultures across the globe.
Mass media is designed to reach large audiences through the use of technology. Its purpose is
Miller, Charlotte. "Eating Disorders." Doctors, Patient Care, Health Education, Medical Research. N.p., Oct. 2013. Web. 26 Mar. 2014.
The most fashionable, sought after magazines in any local store are saturated with beautiful, thin women acting as a sexy ornament on the cover. Commercials on TV feature lean, tall women promoting unlimited things from new clothes to as simple as a toothbrush. The media presents an unrealistic body type for girls to look up to, not images we can relate to in everyday life. When walking around in the city, very few people look like the women in commercials, some thin, but nothing similar to the cat walk model. As often as we see these flawless images float across the TV screen or in magazines, it ...
Body image is a mental representation that is socially constructed and impacts a large majority of people. Body image is subject to internal and external distortions (Atkins & Cataldo, 2013). For example, how one visualizes him or herself may conflict with how the world perceives them. Throughout history, individuals have idolized and categorized beauty. Beauty is a socially constructed concept that has different standards depending on the culture and time period. In the 21st century media, celebrities, and fitness fads significantly influence women and men’s attitudes toward their bodies. Body image is absorbed through a series of positive and negative messages that we acquire consciously and unconsciously throughout our lifespan. During the
From the moment we wake up in the morning media is at our finger tips. As our day goes on we cannot escape all the visual media. One image after another a person’s self-confidence is either boosted or destroyed. Through the use of Photoshop a picture can be altered to get the perfect figure, skin, and hair, but when is the line drawn, when has it gone too far. Hailey Magee takes a stand when it comes to the ethics behind Photoshop in the world of beauty, “In this “Ethical Inquiry” we explore the ethics of digitally altering photos of individuals so as to make the subjects appear “more beautiful” in alignment with cultural standards of beauty”. Shiela Reaves, Jacqueline Bush Hitchon, Sung–Yeon parks, and Gi Woong Yun agree with Hailey Magee in the discussion of photo manipulation in beauty and fashion. “This study is concerned with the moral dilemma that stems from the digital manipulation of magazine ads to render models thinner. Exposure to the “thin ideal” has been linked to such damaging psychological responses as body dissatisfaction, loss of self-esteem, and to eating disorders”. Women and men are constantly affected by exposure to models that achieve the unrealistic beauty outcome of the media. Using the theories of social comparison and cultivation/ media literacy we are able to explain why photo manipulation makes women take on the thin-ideal. In the media driven world photo manipulation has become an accepted practice since it increases sales and fulfils the “thin ideal”, but the emotional and physical damage it has on women is catastrophic.
"Eating Disorders." Doctors, Patient Care, Health Education, Medical Research. N.p., n.d. Web. 20 Jan. 2014.
The Dove® Campaign for Real Beauty was specifically created to provoke discussion and encourage debate. In September 2004, The Campaign for Real Beauty was launched with a much talked-about ad campaign featuring real, everyday women whose appearances are very different than the stereotypical beauty norms. The ads asked viewers to judge the women’s looks (ex. below) and invited them to ...
Alexandra Scaturchio, in her article “Women in Media” (2008) describes the media’s idea of beauty as superficial. She supports her argument by placing two pictures side-by-side; a picture of a real, normal-looking woman and her picture after it has been severely digitally enhanced. Her purpose is to show young teenage girls that the models they envy for their looks are not real people, but computer designs. She also states, “the media truly distorts the truth and instills in women this false hope because…they will live their lives never truly attaining this ideal appearance”. Scaturchio wants her readers to realize the media’s distorting capabilities and feel beautiful about themselves, even with flaws.