Results
The study focused on finding the factors influencing consumer’s decision to buy foreign products. Earlier many studies reveled the importance of consumer’s purchase decision making process. The first hypothesis states that consumers prefer to buy products from the technologically more developed countries. The results indicate that in case of durable products, the majority of respondents (38.39%) chose Japanese products at their top priority whereas 18.63% choose Pakistani products remaining 15.26% chose American products and Malaysia stood at number four with 15.10% respondents, while only 12.61% respondents chose China whose products are not considered as technologically advanced and of low quality. Now to justify the reason that why 18.63% respondents choose Pakistani products, the study compares these results with the different income groups which indicates that as for as the monthly income of the respondents increase their willingness to buy foreign products increase while low income groups show average behavior towards their unwillingness to buy foreign products this is the reason that due to the attitude of income group having monthly income 15,000 or below, 18.63% respondents choose Pakistani products. These findings lead us to conclude that the statement is true for high income consumers for this study corroborating with the pervious findings suggesting that consumers in developing countries like to buy western products according to development level of the country (Kaynak et al, 2000, Kaynak and Kara, 2002 and Cai et al, 2004)
The second hypothesis states that Consumers are willing to buy foreign products due to products quality. The results of the study indicates that consumers willingness to buy foreign p...
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...ers should use enhanced branding, packaging and enhanced advertising strategies to attract Pakistani consumer market.
• Managers should use the card of nationalism while competing with foreign products in the national markets.
6.3 Limitations and Future recommendations of the study
6.3.1 Suggestions for Further Research
The following are the suggestion for future research;
• Demographic characteristics like gender, age, income level and geographic location needs to be studied with a large representative sample from all over the Pakistan
• The same should also be studied in different cities and in different time intervals.
6.3.2 Limitations of the Study
The study was limited to the twin cities i.e. Rawalpindi and Islamabad. Consequently the sample size was small due to lack of resources; time constraint is also the main limitation of the research.
Characteristics of our society reflect in the outcome of purchasing tendencies. How many of us can honestly say we make a valid effort to purchase goods made in our own country? In our face paced world where both parents are in the work force, raising children, social activities and everything else, who has time to make an effort? Most often, consumers only care about marking off the s...
When moving to a market with a consumer culture so different from the home market, a company must be careful to analyse its target audience in detail, to avoid and costly cultural faux pas. To get a good feel for the Japanese culture, a good place to start would be the experts in the cultural studies field. Hofstede’s cultural dimensions, created during his in depth GLOBE study of the cultures of the world, gives a good comparison between the priority differences between Japanese and English culture. A detailed analysis of the cultural differences will be given in the ‘Marketing Issues’ section of the report.
In addition, From database and registers, they also gathered other information that might affect the study result, such as mother’s age at child’s birth, educational level, and occupation class. These info was regarded as potential confounders which will be adjusted in the data analysis. To the figure on the right, on the top is the total raw sample size, they ruled out children who were not native born, or those who had parents born outside
Overall, the government of Pakistan has failed to address the health needs of the vast majority of the population especially in rural areas due to inadequate health policies and programs. However, women are the worst suffer of poor and limited health facilities in Pakistan and face high risk due to social and cultural factors that their mobility and their access to basic and reproductive health care which is mostly available at distant locations and inattention to their needs during pregnancy.
Assuming a country had a favorable political, legal and economic environment; its cultural environment was evaluated. Culture impacts demand and the marketing mix; therefore, if a country's culture was deemed unfavorable, it was not included in the top ten ranking. Similarly, if a country's culture seemed especially favorable, that aspect is denoted later in the analysis. Cultural factors considered in this analysis:
The caveat emptor is emphasized as strongly as a “beware of the dog” sign when online shopping for goods from any third party vendor. We shop from sites that advertise the lowest prices on the internet, free shipping from Hong Kong, and a long list of buyer-seller agreements, including no returns or refunds. All three of these things serve as a caveat to the typical American consumer. We become uncomfortable with the thought of buying from an Asian company, and prefer to purchase the same product from an American or European vendor. The main explanation for this the world-wide phenomena of consumer ethnocentrism, the tendency to believe that a persons own ethnic group is superior to those of others. Marketing analysts have witnessed this economic
The proponents of standardization approach in international marketing views the globalization trends as a facilitation of technological uniformity, greater level of similarity, and higher convergence of consumer preference, taste, and needs. The growth of international communication channels also facilitate the standardization including th...
It is not possible for me to collect primary data, because Lucknow is not the main source of collection the primary data. Doing this study in metro cities would be the better advantage in completing the study.
The purpose of this study is to examine the influence of perceived quality, social influence and consumer traits
In week five we learn about the importance of globalization and how it can help your company’s profits grow. There are many things to look at when selling globally as different cultures need to be looked at differently when making a marketing strategy. If you understand how to market your products to different cultures in different countries you can take advantage of the profits that can be made through globalization.
ANS) There are number of public health issues in Pakistan. Due to weak primary and preventive health care services Pakistan has a double burden of communicable diseases as well as non-communicable diseases. We can conduct studies and with the use statistical information to address all the public health issues in Pakistan and plan for future like starting new preventive care programs or recommend reforms in the existing programs.
(2011) examined the factors determining the choice of modern retail outlets and also showed the purchase of brands varies across different product categories and for some, consumers show distinct preference for non-branded products, which are purchased from traditional outlets. Thus, both traditional and modern retail can coexist in India. Knowledge and use of foreign brands, especially luxury brands, is low. A majority of the respondents is in favour of allowing FDI in retail. The paper points out that consumer welfare should be a key determinant of the retail FDI policy. The government should allow FDI in multi-brand retail, which will enhance brand knowledge, choices available to consumers and help to promote branding in certain segments like fruits and vegetables where there are only a few brands
One of the most important characteristics of the Hungarian consumer, is its strong tendency to base their purchase decision on price because Hungarian consumers often opted for one that present a lower price. Usually consumers that give less value to the brand and are always looking for an affordable quality and price. Furthermore, in the last few years, the number of establishments and shopping centers has experienced tremendous growth in Budapest, which has led to the rapid deployment of international brands in the city which will surely expand its market
a company can familiarize itself with cultural nuances which may impact the design, packaging or advertising of the product. Moreover, traveling abroad allows one to locate and cultivate new customers, as well as improve relationships and communication with current foreign representatives and associates
Sum up from the overall consumption intention, consumers from different countries to wash out the most distinctive products, of course, in addition to the pursuit of personality, but also has common, more than half of the overseas shopping consumers buy beauty and skin care products. In this fact, the price of toiletries is cheaper than domestic, a fixed percentage decrease in quantity demanded that is smaller than the fixed percentage that is illustrates that beauty and skin care products has elastic demand. There is an important knowledge in elasticity of demand theory——Luxury goods tend to have a lower elasticity of demand, which can explain why there are little effect on quantity demanded when the price of luxury goods changes greatly. Although the product price changes have different effects on the consumption quantity, but overall, the number of the total amount of consumption is increasing by price is decreasing, so oversea online shopping has become an important part of people's