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Facebook: A Controversial Place to Market Essay

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Facebook is a controversial place to market. While many have seen success with Facebook ad campaigns, others have just seen lost marketing dollars. To ensure that your business is successfully marketing on the largest social media network on the Internet, follow these simple do's and don't for success.

DO: Interact with Friends

While the "social" in social media site should tip off users to the amount of interaction involved with launching a successful marketing campaign, many lose site of that addition. Creating a positive space for friend and fan interaction is the single most important step a business take to increase marketing efforts on Facebook.

DON'T: Spam Friends' Walls

Getting caught up in a marketing campaign is easy to do. When you've prepared the right message and launched a new idea, overzealous business owners may end up creating a hostile Facebook environment through spamming. Constant ads and obnoxious repeat posts cause friends to turn away, blocking your updates at best and un-friending you at worse. Consistent updates are an important way to expose your messag...


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