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review of literature on hotel industry
economic analysis of hotel
review of literature on hotel industry
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The hotel industry is by far one of the biggest business industries known to man in this era. The businesses of this industry are affected by many factors. The businesses environmental factors in external factors are demographic, economic, global, political, sociocultural and technological.
“The objective of this phase is to identify events and or future trends that will affect the hotel industry over the next five years. Also, the impact that those events and trends will have on your business in terms of cost and revenue changes and the timing of the impact.” (Fedele, 2010) For each of the external environment, it is also to identify what will affect the performance of the business.
Economic impacts our hotel industry by paying taxes, by accommodate rooms and by giving jobs to people. The revenue we get from our suppliers, employees, partners and guests gave us a huge effect on our hotel economics and supports our society. It prompts our expenses, providing good jobs, develops great business opportunity in practically all categories and benefits our society to succeed.
With the modern technological world today, the hotel industry has come up with room keys, which are distributed at the electronic check-in terminals, where patrons are able to see the hotel’s resident robot keep their valise. Soundproofed rooms have powered, portable bed to save space and they can activate the air conditioning by motion sensors. Besides that, the hotel industry has no longer room numbers at their room door. Patrons are able to pinpoint and open their rooms with their mobile device that uses digital recognition technology to open up their doors.
Politics within a hotel industry involves the newcomers’ wisdom of the formal work and informal work ...
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...online] Available at: http://www.hotel-online.com/Trends/PanAmerProceedingsMay99/PolRiskInvestHotels.html [Accessed: 6 Nov 2013]
Hotelmule.com, 2013. Social and cultural influences on hospitality consumer behaviour - Hotelmule - Hospitality and Tourism Industry Portal. [online] Available at: http://www.hotelmule.com/html/15/n-615-2.html [Accessed: 4 Nov 2013]
Pal, P., 2013. What is Socio-cultural Environment? | Business Studies | Knowledge Hub. [online] Available at: http://www.publishyourarticles.net/knowledge-hub/business-studies/what-is-socio-cultural-environment.html [Accessed: 4 Nov 2013]
Research Methodology, 2013. Hilton Hotels PESTEL Analysis. [online] Available at: http://research-methodology.net/hilton-hotels-pestel-analysis/#Legal_Factors [Accessed: 5 Nov 2013]
The Global Hospitality Industry, 2010. [e-book] : BPP Learning Media. [Accessed: 4 Nov 2013]
As international business and trade expand, there is no doubt that international connections will become more and more significant for the hotel industry. According to Zhang Zhen (2005), in the late decades, many hotels have received foreign customers one day or another. However, since the sector evolved, and with the advancement of technology and transportation systems, the industry’s structure has become more and more complicated in regards to management, dependency and ownership. Zhen further states that there are two main reasons why hotel chains started to look for occasions to ent...
b) Managers – that they have very little to no control over their property or employees. It seems like many important decisions have been taken away from managers, and they can not react in the best interest for the hotel chain because what’s in the customer’s best interest is usually not the same as the company’s best interest.
fixed costs to total costs. The high level of these costs stem from the fact that hotels must constantly be managed to achieve the most costeffective usage of resources applied to decor, equipment, preoperational expenses and finance. The aim of hotels is to fill their rooms as profitable as possible as a result some of the most important thing that the hotel industry must realize is that it must be able to market themselves and provide quality services so that customers will want to return back to the hotel. The demands of these two characteristics are very high and it requires a lot of effort. In terms of building a hotel, the capital requirements for a hotel project are so high that hotel cannot easily be traded and must remain as a longterm investment purpose. As a result the industry is subjected to large amounts of cost advantages or disadvantages based on the size of the hotel. Furthermore the success of a hotel is also sensitive to the location, management, and the quality and expertise of the staff which is vital to the functionality of the hospitality industry.
There are 7 major environmental trends that affect the design of hotels around the world. The first is the competitive environment; a company needs to satisfy the needs, and wants of consumers better than its competitors do in order to survive. Hotels need to be designed so they are more appealing than competitors. Second is the demographic environment, or the people environment. The target of all hotels, the design is to appeal to customers. Third, the economic environment; economic trends in income and changing consumer patterns change the way marketing is used. Adjusting prices of hotel rooms is a huge variable in making profits. Attention to the natural environment is also important, this includes the use of natural resources. Fifth, the technological trends; one of the most important trends in the 21st century. Sixth, the political environment, follows the laws and regulations set by the government; making sure all rules in the design process as far as warrants and inspections needed are followed. Lastly are cultural trends, they affect society's values, perceptions, preferences, and behaviors. Beware of current trends, change hotels according to these
I am doing my marketing case study on Marriott Forest Of Arden hotel and country club.
The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
Traditionally, the hotel industry has catered to the lodging, dining and other amenities of travellers or guests. The industry operates across the different value chain by offering services and facilities as per the preferences and paying capacity of guests’. Typically, players in this industry own assets and or franchise their brands or manage third party assets. The hotel business is highly capital intensive but at the same time highly competitive, this is due to the presence of a large number of players across the different value chain. The industry being highly regional in nature, the hotel business is directly impacted by overall economic or business activity and tourist movement
For a decade the hotel industry is trying to implement a strategy to help with sustainability. Water, electric, gas is highly generated every day in hotel rooms. The Deliotte Game changers or spectators article (2015) stated that Hospitality is vulnerable to water shortages, relies heavily on built assets, and consumes significant amounts of electricity and, generally speaking, is an item on which spending is discretionary. This is the case because when people travel they do not pay attention to how much energy or water they are actually consuming. The hotel industry is one the largest establishment that is constantly using water, electric, and gas.
The luxury hotel industry has become a significant segment of the general hospitality industry and is undergoing expeditious expansions. Hilton’s goal is to create value for its constituents, customers, owners and shareholders, employees, strategic partners, and the communities where each hotel is located-by delivering a consistent value
There should be cleared.environment to servive in this competitive era.they has to evaluate new strategy for targeting their goals and tactics.inventory control ,service for special customers and all other activitives which takes part in each day within the hospitality or tourism operation.in hotel industry there should be something new on each day as compare to others which help to cater
Whitla, P., Walters, P., Davies, H. 2007, Global strategies in the international hotel industry, Hospitality Management, vol. 26, pp. 777–792.
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
This report describes the term known as Corporate Hospitality, identifies and describes its role and function within the market. The purpose of the report is to evaluate and explain possible benefits and issues, businesses may face when operate within the industry.
Thanks to these factors, pricing becomes one of the primary uses with which hotels attract customers. However, due to customers’ independent nature, there influence over industry players is limited. In the high-end segment of hotels, price influence becomes even less as hotels find it easier to differentiate themselves from the competition and customers become less price sensitive coming to expect higher prices as a symbolism of superior quality and services. Lastly, corporate business and tour operators can exert more influence due to their large purchases but this affect is of a limited nature and does not extend across the whole
One of the most essential things for tourism to be successful in a particular place is a quality of the environment both natural and man-made. However the tourism industry involves doing many activities that have a negative effect on the environment.