Due to the resent desire of expanding into one of the following three cities; Ann Arbor, MI, Lincoln, NE and Madison, WI that have been chosen for possible location sites. I Regina Molel, Junior Executive of Swifts’ researched and analyzed the best possible location to start up another Swifts’ boutique, due to the request of Swifts’ CEO, Taylor Swift.
At Swifts’ Boutique there will be merchandise that will appeal to those around the ages of 15-24 years old. The ideal area for the new expansion would have a larger population of teenage girls as well as younger women that are within our age range. Our company will be looking for Economic Indicators such as Household Income Growth and Projected Future Job Growth. Site Selection is a key category for the reason that depending on the location selected could make or break a company, for this reason we will be looking at Mall Locations, retail Sales, Local Transportation, and Entertainment and Restaurants. Then finally there is the competition; Swifts’ will be looking into how many stores are there that have the same customer base and would be competing with our brand directly.
Madison, WI and Lincoln, Ne both did very well in the category of Population. Madison has a Metro Population of 568,593, Lincoln has a Metro Population of 302,157, and Ann Arbor, MI with 344,791. As for Female Population, Lincoln was on top with a total Female Population of 129,462, then Madison with 118,377, and finally Ann Arbor with 57,779. Ann Arbor may seem like it is being beat in most of the categories but when it comes to our target market Ann Arbor is at the top with 31.8% of their population landing in the range of 15-24 years of age, next with Madison at a 22.1% and lastly, Lincoln with 19%. Looking in to the Economic Indicators is at the highest in Lincoln at .8% Household Income and 44.48% for Future Job Growth, then in Ann Arbor with .4% Household Income, 31.30% Future Job Growth and finally ending in Madison with 0% Household Income, and 36.78% for Future Job Growth. Within the three towns there are possible malls that Swifts’ could expand in that would be suitable. The Retail Sales falls into this category, Madison dominating the Women’s and Girls’ clothing with $382,503 in sales, next would be Lincoln with $218,360, and lastly Ann Arbor with $155,768.
Karolina Swietoniowska, the young, youthful, educated and passionate owner of Korra dancewear has been in business, trying to live her dream of designing dancewear clothes for the past three years. Sales have been however very slow for her, given that she had other priorities to take care of, she is now looking to improve her position as a businessman and increase her scale of business and expand and grow. Capital and experience constraints have been pulling her down and she is struggling to make her mark on the market. There are other very strong competitors in the market, functioning with very different
Northern Rush faces four small business competitors. With their shipping prices to Canada and the fluctuating exchange rates driving the price up, U.S.-based DormCo and DormItUp won’t present as much of a threat to Northern Rush as the Canadian competitors. The Canadian competitors have the advantage in their greater choice of items and colours. Both Residence Linens and Dorm Essentials give buyers the ability to customize their
...e my competition brand will gain more customers since teenagers nowadays want to appear youthful but mature. Recognizing the tweens as being unbeneficial and reducing these customers, we will lose market share but still improves effectiveness.
...h the stores are located in the south, the business is expanding its chain and opening stores in North Carolina in 2014.
Ron Johnson spent a great deal of time and money to promote his ideas of “stores-within-stores” by turning floor space into an area to house several branded boutiques. He did this in order to attract a target market of a wider demographic which includes age, gender, and generation. One of the m...
The company that I chose to research for my company profile paper is on the clothing store Francesca’s. Francesca’s is a boutique like store that contains different women’s fashion trends that range from clothing, jewelry, and shoes. Francesca’s also offers specialty items and gifts that include candles, wall art, and gag gifts (Coltrin, 2010). The reason I chose Francesca’s for this project is because this store interests me. I first started shopping at this store when I was about sixteen years old. The store quickly became very popular for my friends and I as the store offered something that we had never seen before; boutique items for reasonable prices. Francesca’s is becoming increasingly popular among women of all ages that are looking for fashionable one-of-a-kind items without breaking the bank.
The branding Ms. Klein wrote about only appears to work because the idea of “choice” as defined by the brick-and-mortar retailers is an illusion. Anyone entering a department store or mall understands this quiet truth. There are many styles to choose from, it seems, b...
b. Originally planned to have 25 stores opening, but will be expanding into 47 by the end of the calendar year.
The strategy of WFM, co founder Mackey, is to continue offering healthier options for its customers. The movement into Canada and the UK in the last few years, lays the footprint for additional global expansion. Mackey intends to increase WFM to 1000 stores. The question is whether it will happen through acquisitions or new store locations. The answer based on their history is a combination of both. The store in Canada opened in 2002. Since brand recognition is not as strong, the store struggled somewhat in the beginning; however, the expectation is that it will grow to one billion in the next ten years (Patton, 2013). The stores in UK, which are in the greater London area, have received mixed receptions, and some stores are selling well while other locations are not. However, Mackey is not deterred and believes that longevity will produce the desired results.
For Oliver’s Market among the five Competitive forces, pressures associated with the threat of new entrants into the market are the strongest one. Because Wal-Mart and Target had announced plans to develop regional supercenters in the Sonoma county region. They are strong candidates for entering the market, because they possess the res...
Our largest opportunity for growth lies in the emerging economies of China, India, and Thailand. A modest growth in stores in the US, and Europe (2%), while increasing efforts to expand by 10% a year in China, Thailand, and India while offering new menu items in the stores we currently have in place is projected to increase our revenues from $14.9 billion per year to $26.46 billion per year over the next 4 years. This plan will increase our indirect labor force, by adding select marketing teams, commodity managers, and a VP of construction.
primary marketing campaign must target families and position the new product well within that realm. They must additionally target the aforementioned cities, calling primary attention to the attributes of fashion and performance with a secondary emphasis on ecological conservation.
Sephora is working on one of the biggest complaint customers had: lack of ethnic diversity in Sephora Collection products. The company is coming up with more products that will fit all of the skin tones and undertones. Also, several years ago, Sephora’s main target market was wealthy women from 30 to 50 years of age. However, with growth of YouTube and teenagers growing up faster than ever, Sephora should consider targeting girls and women. By expanding their market, they will be able to produce more revenue. Men’s skin and hair care, fragrance products should be available in all of the Sephora locations. It will increase sales, especially during holiday seasons, when people are searching for presents. If customers will be able to purchase gifts for different genders and ages at the same store, they will be more attracted to that particular
...nal supermarket retailers will reinvent themselves over a period of time, in order to attract and maintain a loyal customer base. New concepts, neighborhood marketing, and innovation will be the key to success over the next decade.” (Imlay, 2006) What is propose is that a smart mix of products, perhaps catering to demographic tastes and needs, may tempt the shopper not drive out to the big box store, but instead loyal to their local market.
This will not only maximize the company’s operational expenses by concentrating only to a particular segment of the age bracket of consumers by providing them product lines that will suite their taste and demands it will also allow the company to set the trend as to what is the next big exciting thing this season. In this case, the company’s resources will be used properly and is expected to increase its market share continuously leaving the competitors far behind. (Starbucks,