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Ethics Case Study Essay

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There are two main ethical issues that have been identified within this scenario. The first is that the acceptance of McJack’s sponsorship conflict with the schools recent efforts and policies to encourage healthy eating habits and lifestyles. Furthermore, if the school accepts the sponsorship offered in conjunction with the stipulated conditions it would ultimately be endorsing discrimination against Molly based on her appearance.

The focus ethical frameworks that have been use to provide my final recommendations for this scenario are Consequentialism, Non-Consequentialism, Virtue Ethics and Care Ethics.
Consequentialism is an action-based decision making framework which determines whether an act is right or wrong based on the consequences that occur from them. Decisions are considered to be effective when the negative consequences are eliminated or minimised (Baron, Pettit & Slote, 1997; Burgh, 2006). Egoism, Altruism and Utilitarianism are some of the subcategories of Consequentialism.
Egoism states that people should consider their own interests first and foremost (Baron, et al.,1997). Looking from an Egoistic perspective I ought to have cancelled any further association with the fast food chain. I would benefit most from this because I would not have the Principal’s disapproval by endorsing a sponsor which contradicts the school’s healthy living ideals and I would not have to explain why Molly was deemed unsuitable by McJack’s for promotional shots to her and her parents. Alternately, the Altruism perspective does not take into account personal needs and seeks to maximize good consequences for everyone else. Looking through the Altruistic lens I also ought to refuse the sponsorship deal as I would be considering th...


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...Studies Authority (2009) identifies health, nutrition and physical activity as key components to educating students about the benefits of embracing healthy life styles. By agreeing to associate with McJacks we would not be meeting the requirements of the curriculum. Similarly, if the school accepts this offer it will also conflict with other core components of the curriculum where students are educated about fairness, discrimination and Justice. According to ‘The Declaration of the Rights of the Child’ a child must be protected from practices that may foster any type of discrimination (2010). In addition, other legislations and policies including the Code of Conduct (Education Queensland, 2006) and the Professional Standards for Teachers stipulate that teachers behave in a manner which aims to benefit students socially, physically, emotionally, and academically.




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