week 3

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1. If you were a hospital administrator, how would you react when a number of patients and companies began to ask to bargain about prices, including presenting quotations from companies like IndUShealth?
First off, bargain purchase is the cost that is less than the fair market value of its net assets. “Differential bargaining power is commonplace and does not necessarily provide a rationale for public oversight or even intervention since such intervention also inevitably has unintended adverse side effect.” (Frank A. Sloan, Donald H. Taylor, Jr., Christopher J. Conover, 2000) If I was a hospital administrator I would keep in mind the idea that more transparency is always better for consumers and price disclosure enhances hospital bargaining. Also spreading pricing information to the necessary vendors will help answer any questions that companies and patients may have and that joint decision-making is done by physician-hospital on which vendor to purchase its products from that will satisfy physicians' clinical preferences and improve the hospital's finances.
I would explain that the “price is fair if the cash flows yield a rate of return equal to the cost of capital. Since the net value to the community includes a range of social benefits, some of which are intangible, comparisons of private rates of return with cost of capital provide an inadequate indication of value of the transaction to the seller.” Hospitals are mostly concerned with the number of patient volume they encounter and ways to minimize their spending through reimbursement and payments they receive from payers. Also when using transparent cost insurance companies can and will use competitor’s price information as bargaining leverage to negotiate lower prices on b...

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Works Cited

Brand, K., Gowrisankaran, G., & Nevo, A. (2012). Mergers When Prices Are Negotiated: Evidence from the Hospital Industry. Federal Trade Commission.
Floyd, E. (2013, November). Transparency Regulation, Bargaining, and the Price of Healthcare.
Frank A. Sloan, Donald H. Taylor, Jr., Christopher J. Conover. (2000, January). Hospital Conversions: Is the Purchase Price Too Low? . Retrieved from National Bureau of Economic Research: http://www.nber.org/chapters/c6758.pdf
Horowitz, M. D. (2007, November 13). Medical Tourism: Globalization of the Healthcare Marketplace. Retrieved from MedGenMed: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2234298/
Luigi Bertinato, Marina Canapero. (2008, January). UNWTO World Tourism Barometer. Retrieved from Asian Hospitals and Healthcare Management: http://www.asianhhm.com/healthcare_management/health_tourism.htm

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