Customer Satisfaction: Cell Phones

717 Words2 Pages
bulb-icon

Recommended: Advantages and disadvantages of customers satisfaction

Customer satisfaction is a fundamental marketing construct in the last decades. The concept was not popular in the past and not accepted as well because companies thought it was more important to gain new customers than retain the current customers. However, presently, companies have greater understanding of the significance of customer satisfaction and adopted it as a high priority operational goal. Measuring the level of customer satisfaction is very important for today’s businesses. Businesses can apply these measurements to improve their business results. Consumer satisfaction is a central concept in modern marketing practice. The marketing concept makes much of delivering satisfaction to the customers and obtaining profits in return (Swan …show more content…

It can be quite tricky to spot the difference between the legit and the clone but after a close inspection the S3 clone reveals its inferior design. The S3-clone’s single core 1GHz MediaTek MT6575 processor (same chip as the Lenovo P700) is far cry to that of the legit SGS3′s quad-core processor, whereas we can say that it runs quite smoothly based on the video. The SGS3 clone phone also have 512MB RAM along with the single core processor. There are a lot of ways to prove a product’s popularity; the more popular ones are to look at the total unit sold and when Chinese manufacturers released a knock-off version of it and apparently IPhones are always been the favourite target for the makers of clone phones but as a result of the global success that Samsung have been with their flagship handsets, the clone makers too are experiencing the drawbacks of being well known (Belic, 2012). In Davao City, Samsung attentively listens to customers' voice and performs various technical and quality supports like Aptitude Support, Quality Enhancement, Problem and Requirements with the new Quality Concept of Back to Basic in mind. Samsung is aiming to Satisfy Customer's Customer with providing the Best Quality & Services. Samsung would do their best to provide the Highest Quality of Customer Service for the customer satisfaction (Samsung,

Show More
Related

  • Case Study Of Apple After The Death Of Steve Jobs

    1403 Words  | 3 Pages

    There are a large number of competitors present in Smartphone industry serving to lower income group to niche segment consumers. Life of a product in this industry has reduced to a large extent relying largely on R&D to match with the emerging trends. The price of a Smartphone is decreasing whereas the purchasing power of buyer is increasing. There is also huge competition between Ios, Windows, and Android at the OS

    Read More

  • Position of Vodafone in International Markets

    2887 Words  | 6 Pages

    Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).

    Read More

  • Disadvantages Of Mobile Phones In Africa

    2589 Words  | 6 Pages

    Mobile phones are connecting Africans to each other and to the rest of the world. With Africa gaining access to mobile phones first, Africa’s adoption of technology is much different than the western countries. Being mobile first means that Africa can leap forward in innovation, without the financial burden of vast iterative infrastructure changes that the United States progressed through. The relatively low cost to own a mobile phone, and the deployment of wireless infrastructure, allows Africans connection to the global society anywhere one might find ones self. Mobile phones not only allow communication to occur, but also connection to the internet with all of its many advantages. This connection to the internet occurs through many mobile

    Read More

  • How Producers in Mobile Phone Industry Influenced by Marketing Mix

    669 Words  | 2 Pages

    ...e dynamics of mobile phone industry has meant that marketing mix as a contrast strategy needs massive upgrading. The rise of competition, globalization, growing use of technology in market has changed the traditional way to selling to people. There are no certainties and no guarantees of success within the mobile phone industry even if firms get their 4P’s proper. This is because, what works with one group of customers may not work with another, and some things which traditionally used to work may not work at all. In the constantly changing marketing conditions, the marketing mix is still suitable but strategies based on them may not necessarily correlate. It is worth mentioning that in the rise of changing consumer preferences, marketing managers still need to assess the outcomes of product qualities and marketing activities to boost performance in the marketplace.

    Read More

  • In Search Of Excellence by Peters and Waterman

    832 Words  | 2 Pages

    Close to the Customer: Customer satisfaction is very important throughout all the roles that the business plays. Many companies forget about their customers, whereas successful companies have an obsession with their customers. Excellent product quality and reliability will make a satisfied customer. Great service will keep the customer coming back.

    Read More

  • Sierra Leone Technology

    699 Words  | 2 Pages

    Electronic device suchlike cell phone have play out a vital role in the life of the people. Years back, people used other means of communication through writing letters to those who were in a far location. However, with the introduction of cell phone, the writing of letter disappeared. Cell phone have become so commonly used in Sierra Leone that everyone now possesses one. The use of mobile phone has not only accelerated the disappearance of the traditional way of communication, has also resulted in the collapse of the postal service.

    Read More

  • Four Eras Of The Marketing Revolution

    1787 Words  | 4 Pages

    Many scholars believe that customer satisfaction has a crucial role in the success of a business, and is pivotal in increasing the overall profitability of the business (Kotier, 1991). Customer value is gained through the experience they receive from the goods or purchases they have obtained from a certain business. Customer value has various definitions and concepts, Holbrook (1999) stated that it is a kind of “interactive, mutual, and preferred experience”; but simply said, “the term customer value has many meanings.”

    Read More

  • intangible value

    601 Words  | 2 Pages

    Szymanski, D. M. and Henard, D. H. (2001). Customer Satisfaction: A Meta-Analysis of the Empirical Evidence. Journal of the Academy of Marketing Science , 16-35.

    Read More

  • An Iphone

    1456 Words  | 3 Pages

    It is almost impossible to imagine our lives without the current technology. Among such technical advancements phones are ones meant to be the wonderful creations of human beings. The invention of the phones have revolutionized the world and have changed our lives in a significant manner. There have been lots of dramatic changes in the field of cell phone technology over the past few years. Among the various phones that are available in the market, iphone is one of the top notch hand held devices. Designed by Apple Inc. Iphone is not only capable of joining people through conversation but also it is able to perform internet browsing, gaming, and so on. These distinctive features have made iphone one of the most popular cell-phones of the present world. Designed in United States, Iphones are produced in China to lower the production costs. The out of country production of iphones have taken job to China which had been a major issue during the recent times in United States. People are arguing that the US based company should provide the jobs to people in united states.

    Read More

  • Customer Satisfaction Strategies

    1040 Words  | 3 Pages

    Customer satisfaction is a key ingredient to the success of any business.It is the most important factor that creates repeated customers. Some people know it but do not realize its importance. If a customer of yours is satisfied with one of your products or services, chances are this customer will purchase more of your products or services, which will increase your revenue. Therefore, in order to have your new or existing customers buy more from you, you will have to follow techniques that work. Customer satisfaction takes a very important place in Marketing. As much as you think that your marketing strategies should help you generate sales, think about how the same marketing strategies could help you achieve Customer satisfaction. There are a lot of elements involved with Customer satisfaction.

    Read More

  • The Importance Of Customer Satisfaction In The Supermarket

    850 Words  | 2 Pages

    Customer satisfaction is the overriding factor for the successful operation. Sales of the supermarket can grow when it makes its customers satisfied with the goods or services by best policy to fit customers’ requirement. So, it can be told that customer satisfaction is followed by customer revisiting or repurchasing. They can also tell their acquaintances about products or services as good. Customer satisfaction and sales might be linked directly, companies have to check the factors periodically such as quality, schedule, layout, inventory and so on to lift customer satisfaction because even small factors that employees didn’t recognize can affect consumer satisfaction enormously.

    Read More

  • Essay On Apple And Iphone

    697 Words  | 2 Pages

    The purpose of this report is to provide information and help customers in purchasing Apple and Android devices. Apple and Android are two dominant operating systems used these days. Cellphones are becoming more like mini computers every year. Because of such advanced technology, we have trouble finding out which styles, designs, features, and models to choose and purchase from. This guide will provide information on both types of cellphone that will help people evaluate and choose which type of cellphone would benefit them best.

    Read More

  • Social Media Essay

    1149 Words  | 3 Pages

    Mobile phones have become a staple of our society, with everyone from school kids to senior citizens owing at least one. Although mobile applications and texting have made our lives easier, same questions the impact they have had on the relationships we have with one another (Laura Jerpi, 2014). One of the most technologically prevent influence over the past decade has been the mobile phone. Mobile phone appeared as one of the defining technologies of our time ( Rainie and Keeter,2006) and is having an impact on our society in terms of creating an informative ,connected, culturally innovative, and converging society and on personal life of users in many ways including time use ,privacy issues, emancipation, safety, individuality , status and confidence ,competence in communications and connectedness, hilarious ,discretion, planned life , time management ( Rainie and Keeter, 2006). The mobile phone has rapidly become a critical and essential communication tool that is being used in the whole world.

    Read More

  • Swot Analysis Of Samsung

    657 Words  | 2 Pages

    Technology has increased their rates at which the information is exchanges easily. Samsung h/p can be considered as being among the world leading mobile device companies. Certain Samsung products won’t be able to get in Malaysia so as other countries. Samsung design...

    Read More

  • The Evolution of Cell Phones

    1629 Words  | 4 Pages

    The year is 2014, the markets are changing constantly, and they always have to meet the needs of new consumers as well as old consumers. Mobile telephones have been in the retail and wholesale business for quite some time, and are only evolving from here on out. There are things that these cell phones can bring us that are major benefits in our everyday lives. Cell phones bring us maps, radios, address books, and even flashlights now. Cell phones have taken shape from a huge portable device to a more convenient thin device that can fit in your pocket. With time in any consumer market, the consumer adapts to the technology that makes their life easier. The constant innovation of cell phones has led us to smart phones, and these smart phones are capable of putting certain businesses out of the market. Businesses that engineered PDAs in the past were met with challenges because smart phones are able to match their productivity. Land lines have become useless since everyone can afford a mobile device now. Listening to music has also switched from a traditional CD Player/MP3 Player to an everyday smart phone.

    Read More

More about Customer Satisfaction: Cell Phones

Open Document