food packaging

JOURNAL 1

Effect of packaging systems on shelf-life stability of Thai-style fried rice crackers.

Namsai et al. (2008) conducted a study to show the effect of packaging condition on shelf-life stability of Thai-style fried rice cracker. Two types of packaging materials used are oriented polypropylene and linear low density polyethylene (OPP/LLDPE) plastic bag and laminated multilayer metalized (MET). Four conditions; none, oxygen absorber, desiccant and the combination of oxygen absorber and desiccant were used. Eight packaging systems were compared to the traditional packaging using transparent OPP.

The result revealed that the crackers packed in transparent OPP were rancid, while the crackers in other packaging conditions had a lower level of rancidity. In other words, the oxidative rancidity measurement and sensory evaluation showed that the sample packed in traditional packaging had strong rancid flavor. The physical properties of the product such as the crispiness and water activity were affected by the water vapour transmission rate of the packaging.

In summary, the best packaging condition resulting from this study is the metallic bag with oxygen absorber and desiccant, as it showed the highest crispiness and the lowest chemical change.

JOURNAL 2

Packaging design: creating competitive advantage with product packaging

The purpose of this paper is to study how packaging and its design have become a significant factor in creating competitive advantage for marketing a consumer product as well as its relationship with consumer concerns and product safety.

Packaging materials are believed to have great influences in term of substitute products or new entries on the supply side of the pa...

... middle of paper ...

... certain amount of savings can be made in the packaging. We had a quick look at a less expensive carton board, but don’t dare risk interruptions in production and distribution”. Last but not least, a Danish entrepreneur, Lars Larsen, be of the opinion that package had to be elegant, practical, somewhat unusual and at the same time it should meet high standards for printing results, flexibility and strength.

To sum up, product packaging is one of the dominant factors in determining consumer satisfaction and corporate success. According to Lee and Lye (2003), “Product packaging also plays many other basic roles in protecting products in relation to containment, transportation, storage and information display.” (p. 1000). As there are growing concerns of consumers on packaging issues, manufacturers should definitely include packaging design process during production.