Fast ‘n Fresh Premium Ice Cream Parlor
Fast ‘n Fresh
Ice
Cream
“Fast ‘n Fresh- - good for you!”
Statement of Purpose
The purpose of this business plan is to support a request for a 75,000
five-year bank loan to purchase equipment and inventory as part of the
financing for a start-up sole proprietorship, Fast ‘n Fresh Premiun Ice Cream
Parlor. The business will be owned by Daniel W. Beese and will be located
in leased space at 858 Success Ave in the new Riverside Faire shopping
center, Jacksonville, FL 32211. The owner will provide a minimum of 75,00
in initial equity.
The business will serve healthy and premium ice cream, yogurt,
sandwiches, and nonalcholic beverages to the generally upscale target market
of Riverside Faire. Based on the financial and competive analysis presented
in this plan, Fast ‘n Fresh Premium Ice Cream Parlor will be sucessful.
It is anticipated that Fast ‘n Fresh Premium Ice Cream Parlor will
become established in Jacksonville, FL within two years and will become
known throughout the North Florida area within five years with the potential
of multiple locations. The Fast ‘n Fresh Premium Ice Cream Parlor’s distinct
logo, it’s reputation for fast service and only the freshest ingredients, plus it’s
slogan, “Fast ‘n Fresh- good for you!” will provide a distinctive competive
edge.
The owner, Daniel W. Beese, has founded three highly successful food
service businesses in the North Florida area. The owner holds an
undergraduate degree and a MBA from the University of Florida.
The Business Description
Fast ‘n Fresh Premium Ice Cream Parlor will be a start-up ice cream
parlor located in leased space at 858 Success Ave in the new Riverside Faire
shopping Center, Jacksonville, FL 32211. A ninety-day option has been taken
on this location. The estimated opening day is April 2002.
Daniel W. Beese will own the business as a sole proprietorship. Each
of the business owned by Daniel W. Beese has broken even after only six
months and was sold for a minimum of three times the owners investment.
Fast ‘n Frsh Ice Cream Parlor will be an upscale restaurant selling premium
ice cream, yogurt, sandwiches, and hot...
... middle of paper ...
...ations in Jacksonville, FL. The closest
Superior Flavors is four miles away . Superior Flavors is well known for their
creative yogurt and ice cream flavors. Their products are priced moderately
and they do not serve sandwiches. Superior Flavors has a competive
advantage with it’s name recognition. Fast ‘n Fresh has a advantage beacuse
it offers sandwiches.
Personnel
The business will operate using local University, Community College,
and high school students as it’s principle employees. This will reflect a
youthful, invigorating image consistent with its “Fast ‘n Fresh -- good for
you!” slogan. The manager will be an experienced person from one of the
owner’s other businesses. A special employee benefit will be Fast ‘n Fresh
Premium Ice Cream Parlor scholarships covering tuition and books. This
offer will only be good after employees complete the ninety day probation
period. The majority of the employees will be part time with a full time
manager. Student employees will earn 6.50/hr with oppurtunities for pay
increases. The manager will be paid 10% above prevailing salary levels. A
policy of promotion form within will be adopted.
Background Information In implementing a strategic plan for Coastal Medical Center, our consulting team has conducted many analyses and formed numerous strategies in order for Coastal Medical Center to be successful. Such assessments include an internal analysis, external analysis, gap analysis, and SWOT analysis. In conducting these analyses, our consulting team was able to better understand the internal environment, external environment, where the organization currently stands in terms of performance, and the major strengths, weaknesses, opportunities and threats that oppose the Coastal Medical Center. From our inquiry, we will be able to establish a strategic plan that best fits the organization’s needs.
The term “fast-food” is usually distinguished by food served very quickly to a customer by drive-through or carry-out. Fast-food restaurants are highly associated with low-cost and malnutrition foods with brief consumer and employee interaction, and below average cleanliness based on restaurant health inspection reports. Chick-fil-A has changed the usual perception of fast-food restaurants. Rather than burgers and potato fries, Chick-fil-A serves chicken sandwiches and waffle fries. Chick-fil-A also shows their appreciation for employee to customer relations, rather than ignoring the social aspect of serving customers when operating at a fast pace. Chick-fil-A’s menu selection, customer interaction, and clean eating
Very few fast food chains have the distinct choice of selling something with a health promotion while on the other hand, being visited by countless thousands of people is a clear sign that society has become more conscious about their health and well-being. Smoothie King promotes in making living a healthier more active lifestyle, delicious and nutritious. Whether trying to lose a few pounds, have energy at the end of the day or simply feel better about your diet, each and every smoothie made is blended for a specific purpose. Tropical Smoothie Cafe’s menu boasts bold, flavorful food and smoothies with a healthy appeal, all made to order from the freshest ingredients. Smoothie King and Tropical Smoothie cater to heathy lifestyles and eating better; however, both have various views based on franchise image, the menu, and customer appeal. I happen to love fresh smoothies and I have become very familiar with the “giants” in the smoothie industry, Smoothie King and Tropical Smoothie.
TCBY has been a frozen treats product innovator from the day its first shop opened in Little Rock, Arkansas in 1981. The great-tasting, low-fat frozen yogurt concept received an enthusiastic response from an increasingly health-conscious public. Its trendy new product propelled the company to the forefront of franchising, and was the ‘first in a long line of ground-breaking menu items that anticipated consumer preferences and continually refreshed the TCBY concept’ (Conlin 2001, p. 133). But TCBY products are just one of the reasons that thousands of operators have concluded that a TCBY franchise is the preferred opportunity in branded frozen treats, and a dynamic partner in any co-branded concept. However, TCBY is facing a lot of problems, both internal and external, during the difficult period from the late 1980s to the early 1990s, especially the problem with its franchising system. The purpose of this report is to provide a comprehensive situation analysis of TCBY, with special reference to its franchising system, and identify several concerned issues of TCBY and its franchisees, and how these issues have negatively affected the relationship between them. Furthermore, this report also provides three recommendations in the attempt to diminish these concerned issues and better maintain the relationship between TCBY and its franchisees, and most importantly, help TCBY to increase the company’s performance and achieve their strategic goals in the next few years.
Pret is more upscale than its competition but everything comes standard, so you can’t control the condiments. Many of competitors believe that fresh means made-to-order. Panera Bread, one of Pret’s biggest competitions, is well known through the New York City area. Panera Bread advertisement their products and offer hot food made to order. Even though the line can get long the customers do not mind the long wait knowing that their food is precisely the way they want it done. These intense competitions can entice Pret’s consumers away with personalized. For an upscale chain, prices start at $3.50 for a smaller proportion. Pret is only found in dense urban area does not appeal similar to Panera, which could be found in rural settings. But Pret stands out from the competition with their fresh food, customer service and charity
After analyzing the Coastal Medical Center, it is apparent that the employees and staff have no conception of the mission, vision, and values of this health care facility. In addition to this lack of structure, CMC has many projects in the midst of production that lack support of a common goal, employees are unsatisfied with their jobs, the two boards lack ability to agree on strategic decisions for the organization,, and the medical center has a dismal reputation when it comes to quality care.
• The franchisees could leverage the ICEDELIGHTS brand, product, training capabilities, and real estate experience once ICEDELIGHTS could provide the support
The Cold Stone Creamery focuses its energies towards customer service satisfaction goals through a line that starts with the customer and flows back through the store location’s crew and franchisee (owner), to the area developer and members of the creamery head office, and finally to their marketing team members. They call this line to customer service satisfaction the “customer pyramid.”
Subway, one of the present leaders in the fast food industry was set up in 1965 in Bridgeport, Connecticut by Fred DeLuca. A family friend of him suggested this idea to help him pay for his education to fulfill his dream of becoming a doctor. Dr. Peter Buck, one of Fred’s friends agreed to be his partner with a loan of $1,000. There was a huge growth in the business relationship that changed the landscape of the fast food industry.
PepsiCo can potentially acquire California Pizza Kitchen and integrate it in the company’s decentralized management approach. Since PepsiCo executives have experience in the quick service food industry, it should not be a reach for the company to successfully run this casual dining restaurant. For this venture to be successful, it is imperative that management cut down the operating costs at California Pizza Kitchen through the PepsiCo Food Systems distribution network and improve on the 3.1% operating margin that California Pizza Kitchen is currently operating at.
All cooking and baking for the fast food will be done in the kitchen facility. This facility will be equipped with computerized deep fryers, commercial freezer and refrigerators, preparation tables, stoves, ovens, and other related equipment. One employee and one chef will be in charge in the kitchen.
We present best quality of food to the regulars customers with best presentation and excellent way of service.
An evaluation of the restaurant’s strengths, weaknesses, opportunities and threats served as the foundation for this marketing plan. The plan focuses on the restaurants marketing strategy, suggesting ways in which it can build on new customer relationships, and development of new food products and targeted to specific customer groups.
Without a successful business strategy put in place the company would fail and be unable to compete with competitors. There would be on way of knowing what resources are required. No planning for the future of the business. If there are no targets set out to achieve there would be no way of measuring how successful the company has been.
SGM PC Depot is a start-up company that is designed to offer computer products and other gadgets. SGM PC Depot allows businesses and individuals to be informed of the latest trend in technology and grab it in the most accessible way through the internet. With SGM PC Depot, you can choose and shop a wide variety of computers, laptops, and gadgets at all times and you have 24-hour access to us. Customers can avail our products and our service by subscribing to our server on the internet.