Zara Business Model

themselves from the commoners, and show their creative uniqueness. For example, Zara value not only the Millennials but generation X as well - the opinions and motives that these consumers carry is to not only to be fashionable, but to be eco-friendly. The sustainable development of Inditex’s business model is based on two principles: fashion design and manufacture in a socially and environmentally responsible context and that the store and its entire value chain must be eco-efficient and environmentally friendly (Inditex employee handbook, pg. 14). Millennials have also mastered the use of technology, utilizing it to do their heavy research before shopping and using it in their advantage to become intelligent shoppers. Many retail companies are learning first-hand, which this new customer isn’t the typical customer they’ve dealt with for the past hundred years who does the usual window shopping and fills their needs as soon as possible. Zara has been locked in with their efficient business model that targets directly at Millennials.

Zara realizes that millennial customers hate seeing someone on the street with the same sport coat or dress. The need to be unique and individual is rooted

The key for Zara’s business model is all about the customer – they are the starting point for all Zara’s activities. It has a leading role on the business model since it’s a customer oriented brand. They provide excellent customer care and are frequent to see campaigns to collect customer’s opinion (Figure 2). Overall, Zara’s consumers are young, value conscious and highly sensitive to the latest fashion trends in the industry. An advantage that the brand has over conventional retailers is that they do not define and segment their target market by ages resulting in designs and styles that can reach a broader market. Today, we define Zara as such a success because of the customers that are essentially