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Candle history
Candle history
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Undercover Boss: Yankee Candle
My study is based on the communication techniques used by Yankee Candle CEO Harlan Kent and his employees as he goes undercover at four different locations to gain a better understanding of his company and how operations take place when he is not around.
Company Overview
Harlan Kent
Harlan Kent has nearly 30 years of experience working in consumer-focused public and private businesses (Alex and Ani Names Harlan M. Kent as President, 2015). He has a proven track record of helping to build brands by driving profitable growth across multiple channels of distribution (Alex and Ani Names Harlan M. Kent as President, 2015). Harlan Kent served as CEO of Yankee Candles. He spent 13 years with Yankee Candle and under his leadership the company has seen tremendous growth, growing 2.5 times more while he was CEO (Alex and Ani Names Harlan M. Kent as President, 2015). Mr. Kent has helped to create a team that is focused on growth and innovations across all 565 company stores and 30,000 wholesale locations (Alex and Ani Names Harlan M. Kent as President, 2015).
Before working at Yankee Candle, Mr. Kent held a leadership role in the marketing and sales department for Olin Corporation and the Campbell Soup Company (Alex and Ani Names Harlan M. Kent as President, 2015). He
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It was Christmas time and the young man wanted to make a gift for his mother, but did not have any money to buy one so he decided to make a candle from household wax, a red crayon, string for a wick, and a milk carton for the mold (The Yankee Candle Story, n.d.). With the help of his father he opened a small store near the Mount Holyoke College campus and by 1973 he had 12 employees and the first factory store outlet store (The Yankee Candle Story,
You are the social media director for Tiblana Candle Company. Tiblana is a manufacturer and sells candles through partner retail stores such as novelty stores found in shopping malls, as well as big box retail and department stores, and online through sites such as Amazon.com. The company has a solid 20-year reputation for making popular household decor candles in a variety of scents and colors. Candles are sold in elegant, well-branded boxes. The primary customer base is women 30-45 years old (but Tiblana wants to start targeting women 45-60 as well). Tiblana’s CRM data shows that customers average eight purchases each over lifetime, very good for their niche. The company is profitable and growing.
When Marvin Shanken, founder of M. Shanken Communications, launched Cigar Aficionado in 1992, people thought he had lost his mind. Cigarettes were the most popular form of smoking and tolerance for tobacco was at its lowest point ever. Since then, the single-interest niche publication about cigars has turned into a men’s luxury lifestyle magazine with almost 300,000 subscribers and a total audience of over 1.8 million readers per issue. The magazine is given much credit to sparking a great resurgence in cigar popularity throughout the 1990s. Its motto? “The Goodlife Magazine for Men.”
In EDU671 the researcher begins selecting data tools to help identify the issue within the organization. Using both qualitative and quantitative data will help find and measure the area of focus. After analyzing the data received, consequently it was determined the organization had a major communication gap between leadership and employees. The qualitative data were used as a formative assessment to gather information on employee communication skills. Once the information was received the quantitative data served as the summative assessment to focus on the implementation of new communication strategies. After receiving both qualitative and quantitative data collection, the researcher can now focus on whether or not the data collected will help answer the research questions in the research action plan. Below is a list of the research questions?
Kraft, as a whole, is the largest consumer packaged food and beverage company in North America. The company’s subsidiary, Maxwell House, is currently ranked second in the instant coffee market behind Folgers. This is mostly due to weakened brand awareness because of reduced effort in marketing. Kraft is in a good position, however, to reclaim this market with the financial resources to back a sales and marketing and public relations push.
This process reminded me of the two forms of internal communication concerning business, which were downward and upward communication. Upward communication is how information flows through a company through a hierarchy. In Dillard’s, the hierarchy would be from the employees to sales managers, to general manager, to corporate and so forth. Downward communication is the reciprocal, where
By analyzing these means of communication, commonly used in my organization, I can better enable others to use them. I would ensure that I am informing individuals work more successfully than others. I would also advice my command on which forms of communications work better than others as I receive and analyze feedback for Soldiers in the organization. The expanded operational rhythm of the military has compelled even some of our best and brightest warrant officers to search out powerful techniques to communicate more effectively because leaders depend on the organizations communication procedures to bridge the gaps in communication so information is made accessible to everyone who needs it.
Based on this experiment, the rate at which a birthday candle burns is 0.1368 grams per minute. Observation showed the decrease in mass through the melting of the wax. The evidence was shown in the beaker with cold water, in which the melted was collected. The data collected supported the observation in the decrease of mass. As the time the candle was burned increased, the mass of the candle decreased. The graph demonstrates this relationship through the negative slope. Using the graph, the time at which the candle would completely burn off would be eight minutes, because that is the x-intercept in this graph. The equation of the graph can also be used to calculate the mass of the candle after singing “Happy Birthday”. In order to calculate
Adolph Coors is one of the most successful and long-standing brewing companies in the industry. Their ability to adapt to the changing dynamics and circumstances of their consumers has supported their achievements since their opening in 1873. Maintaining success in any industry for over a century requires constant innovation and a dedication to improvement and development. While Coors’ overall history depicts their evident care and ability to give consumers what they want, sometimes before they know they want it, there was a period in which their lag in progression could have more greatly affected their business. From 1975-1985, the fourth generation of the Coors family redeemed the company from their period of reactive business decisions
Mistletoe was a small town with a population of no more than four hundred people. It had a diner, a mechanic, a gas station, and a general store. It was your average small town atmosphere most of the year, except for the most wonderful time of the year, winter. You see, Mistletoe held a great secret…
You are a management consultant for Kroger to analyze communications and leadership. You have been asked to submit a final report to the executive team with UR findings including the following USE terms Communications and culture:
Montgomery Ward & Co, Incorporated is a national retailer with more than 400 stores in 43 states. It is the ninth-biggest US retailer and the biggest secretly held company in the nation. The organization worked various retailing ideas, including the leaders company, which held up to...
Strives to be the leader in micro brewing while maintaining the core values it started with and had employee buy in even before it went” 100 % employee owned in2013” (Gorski, 2013).
The prime target market for candles is women with families. "As one of life's little luxuries, candles are purchased at about the same rate across all income levels, among all ethnicities, and at all educational levels. Now, don’t be fooled because men love candles as much as women, however key demographic factors distinguish the candle buyers to women, aged 45 years and under, many that head families with children. There is also an increasing number of different cultural couples and families making candle purchases. This proves that with these findings come new elements with baby boomers creating a predictable pattern of home and family spending. These lifestyle changes can only mean increased growth in the candle industry.
Heinz is recognized as the premier ketchup maker in the world. The Heinz corporation has diversified themselves concentrically and horizontally. They make several different types of sauces and they have expanded to the prepared food and pet food markets as well. The Heinz corporation has expanded their business internationally. This has increases sales while at the same time proved to make the corporation less susceptible to economic conditions in any one country. Heinz has also committed their corporation to being involved in food associated markets. It cut its Weight Watchers segment because it did not follow the same structure as the other divisions.
‘She wanted to warm herself,’ the people in the town said. No one had the slightest suspicion of what beautiful things she had seen” (**). The little maiden saw the stars in Heaven, and one fell down and formed a long trail of fire (**). Before the maidens cold and freezing death, she dreamed of the roast goose steaming with stuffing, the apple pie, dried plums all sitting on a pure white table cloth (**). The matches brought comfort to the little girl for a little bit, but the short stick burnt fast. Lighting the match for the little girl was a small get away, away from her very miserable life. “The little maiden stretched out her hands towards them when-- the match went out” (**). Dreaming and visualizing the Christmas trees, roast goose, and the warm stove was a way for the maiden to cope with the harsh conditions she was living