Overview: Winnebago The company our group chose to expand upon was Winnebago. Winnebago is a motor home manufacturing company. It was founded in 1958, in Forrest City Iowa by John K. Hanson. Our proposed expansion method is to open up two Winnebago franchises in New Zealand, particularly in Auckland and Christchurch. This would be beneficial for our company due to the fact that it covers two major cities in the North and South Islands of New Zealand. As stated on Newzealandnow.govt.nz (2016), “New Zealand has an open market that works on free market principles,” (“Economic Overview”, 2016). Why Winnebago Should Expand An expansion of Winnebago in Auckland and Christchurch would be justified for many reasons that include: • Free market • Stabilized government • Environment & tourism According to the “Economic Overview” (2016) article on Newzealandnow.govt.nz “[New Zealand] is ranked by the World Bank [as of 2015] as the easiest place in the world to start a business [being that is only has a few limitations], “ (“Economic Overview”, 2016). Having a free market would allow for Winnebago to have a range of freedom to do what they feel is best fit for their company in the area in which …show more content…
There are areas that are heavily populated, areas that have open fields, and etc. This adds as to why tourism is an important characteristic of the country. Tourists can choose to stay in the city, countryside, or an area that has a combination of both. Winnebago could take advantage of this by attracting their consumers (tourists), who are predominately from the U.S., to buy their RV products that are designed for various types of the environment. All in all, franchising in a foreign country, such as New Zealand, would give Winnebago new grounds to cover. The company has joint ventures in Australia, Canada, and the United States. Moving to a new area with similar ideals to the U.S. would in return give Winnebago a greater reward than
As external market conditions and the environment change, such as the land rights of the native tribes of New Zealand, private landowners and a new hotel proposal, Black Water Rafting's profitability and ability to react in the market is affected.
BlueScope Steel Australia and New Zealand (BANZ) is a manufacturing company that produces a range of flat steel products for the Australian and New Zealand domestic market. BANZ was formed in July of 2011 which saw the amalgamation of company sections; Australia and New Zealand Steel Making Business (ANZSMB), LYSAGHT and Distribution Business. This amalgamation was followed by a major organisational restructure which ultimately led to the closing down of Number 6 Blast Furnace and resulted in around 800 job losses at the Port Kembla works and 200 job losses at the Western Port works in Victoria. The aim of this project is to outline the rationale for the restructure and to provide a strategic analysis of the impact of the restructure on BANZ’s current market position. This will be achieved by first analysing the economic climate pre-restructure and evaluating the managerial decisions that led to the restructure. It will then explore the current economic climate in relation to BANZ to determine whether these strategic managerial decisions were sound. Finally the report will outline BANZ future developments and determine if the company will continue to be competitive in the future.
Wawa has a number of strengths that will allow them to be a successful part of the economy in Canada. Unlike competitors in the United States and around the world, Wawa has a wide range of products and services that go beyond the average convenient store. An average convenient store can be defined as “a store with extended opening hours and in a convenient location, stocking a limited range of household goods and groceries”. Not only does Wawa have extended opening hours (some being 24 hour) and convenient locations but their stock is not limited to household goods and groceries. Wawa has touch screen computers that allow the customer to choose from a large variety of fresh food including breakfast, hoagies and sandw...
• A more competitive, efficient and profitable business with less competition in the domestic markets.
Free enterprise is very important in an ever growing world. The idea of free enterprise, or capitalism, is that any individual has the opportunity to create a business and sell a good or provide a service with almost no government intervention. A capitalistic economy helps both the supplier of goods and the consumer of the goods. One of capitalism’s basic principles is that an individual works hard for incentives. Free enterprise means that businesses are directed by the laws of supply and demand. Capitalism also forces businesses to produce things in an efficient way. Another great aspect about free enterprise is that there is a lot of flexibility in the economy. These are just some of the many factors that make a free enterprise economy so important.
• The franchisees could leverage the ICEDELIGHTS brand, product, training capabilities, and real estate experience once ICEDELIGHTS could provide the support
The conquest of the west came to be for three reasons; 1. Individuals wanted to be free from religious persecution, 2. Moving west would allow individuals to pursue greater social freedoms, and 3. The land was rich and one could work hard and have riches beyond any that could be made in the east (Schultz,n.d.). The move west was broken down into phases. Phase one people moved without any government involvement or consent and was done for mostly personal reasons. The next phase was after the presidential election in which James K. Polk was elected. Polk was a heavy activist for American expansion which was deemed "manifest destiny." Manifest Destiny made further discrimination of Native Americans, helped to continue the expansion of the Market Revolution, on the great frontier a poor man could become rich on his own accord, and the question of slavery was raised if it should happen in the west or not and ultimately ignited the Civil War. The move west included the states of Texas, Oregon, Utah, and California. The development was essentially started by the movement and exploration of Mountain men. Texas was the largest destination for early movement before 1840. Between 1829 and 1834 Santa Anna gained power in Mexico and tried to enforce regulations of slavery on Americans in Texas. This sparked the battle at The Alamo. Everyone was killed in the battle for Alamo, but
In conclusion, the idea of globalisation, the process where companies develop themselves internationally is one of the current issues of our generation. Globalisation has been caused because of many factors, such as reduced protection, the reduction of tariffs and quotas and new developments in information and transportation technology. Consequently these factors that cause the globalisation of Australian businesses also result in many costs and benefits. The key costs and benefits are free trade, the result of removing trade barriers and the environmental costs that are caused by pollution from factories. Overall, a positive outcome will arise if the globalisation of Australian business continues.
Mostly Fletcher Building needs the manpower and machines to start with. They have near about 20,000 workers all around the New Zealand and in Australia as well. They also same strategies to find the backup employees on the isolated sites, for example, in South Island of New Zealand, They can hire the employees for short time on a limited time contract to finish the projects.
Fonterra will always prioritizes New Zealand milk so they need to maintain the active and dynamic business going. To be more efficient, there have been projects mobilizing out to make improvements to the company’s assets in New Land i.e. supply chain and manufacturing plants.
... organizational structure that needs to be maintained for its operations in Australia. As the suggestion has been of total ownership thus span of control is needed and these factors have been discussed in this report to illustrate how effective the organization can be in Australia.
Several leading companies often have the same suppliers due to the nature of the industry. This means that a major proportion of fast food chains use locally sourced ingredients, for example, KFC and McDonald 's source all their chicken from “two trusted Kiwi suppliers, Inghams and Tegel” (KFC, n.d.). These two suppliers are New Zealand’s leading chicken supplier’s across the country due to their brand reputation and geographical coverage since they provide top quality product and service. Wherein they have a strong relationship with many fast food franchises in New Zealand. The amount of suppliers in the fast-food industry creates difficulty for the contractor to influence power over the fast food companies. Therefore, bargaining power of suppliers has a low force but positive impact on the industry since having the same suppliers is decreasing costs for the firm and also customers. 167 words
As a company, Wesfarmers have its main strength in its huge size, capital, financial management, diversification, retail supermarket section, employee retention (7 CEO in 100 years) and top employee selection. The Weakness is immobility, high expectation of shareholders concerning growth, ROE, EPS and capital return, less growth opportunity in Australia, zero experience on overseas expansion, less personal label products, weak departmental stores, adverse economic and political situation. Opportunities for Wesfarmers are huge also – focusing on niche marketing, overseas expansion, good investment opportunities in future sustainable products and venture capital, investment in its other sections alongside home ware supply and retail supermarket. But for Wesfarmers threats are many too. First, new but strong competitors Aldi, rejuvenated Woolworths, board without previous retail experience, poor NPV projects choose by managers as they have a lot of money to waste, wrong acquisition, possible disasters in overseas
Elliott (2014) discusses the changes in trade from a production orientation in the early 1900’s to the more modern 2000’s societal market orientation. This has meant changes in the way organisations manage as they have had to increasingly cater to societies needs, and while these views change so do their outlook on what drives organisation success. (Simon et al. 2011) report on five surveys conducted in fields of advertisement, IT consultancy, law firms, management consulting and the ASX top 500 shows what managers now consider, makes a successful business. Car manufacturer, Mercedes Benz and Haines signature boats have had to move towards the finding in the report, improving customer and stakeholder satisfaction to ultimately grow their business. It could be argued that the trend to a more societal market orientation could be because of major advancements in technology, more specifically the wide spread use of the internet through wifi, lessons learnt from the GFC and the subsequent effects of major international trade in the boat and car industry. These general environmental elements have changed the way Mercedes Benz and Haines signature boats operate since there initial opening in 1926 and the 1960’s respectively. This essay will discuss how Mercedes Benz and Haines signature boats have adapted marketing practices due to general environmental effect in the specific context of Australia.
If New Zealand is to see more growth in tourism we must try and make the country more attractive to visit. More flights, low visa requirements, favorable exchange rates are all facilitators that will make New Zealand more appealing. With a high level of promotions overseas that will motivate tourists to think of our country as a destination which will be able to satisfy their needs.