SHEKINAH KENDI KIRIMI
BUSINESS TRANSCRIPT
20/10/2014
In this modern world, it’s not enough to have a great product, be the best in the industry or have a good idea but instead to market. The purpose of marketing is to sell more to your clients and prospects. That’s the purpose of marketing. To sell.
However, some companies fail to understand this concept, and is the main purpose of their business resulting in failure both financially and socially. For example, Wicked Campers is undoubtedly the most controversial campervans hire company in Australia. Based in Brisbane, Queensland, Wicked campers is an Australian campervan rental company which also has numerous outlets in New Zealand, North America, South America and South Africa.
Wicked have
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The product being sold is affordable campervans for hire. The campervans will look like this IMAGE, Also features like, free coupons, hotel deals and attraction park deals will be included with the product to reach customer satisfaction.
The place of the product, will be located in major cities across Australia like Sydney and Brisbane where the warehouse containing the campervans will also include test drives, one night hotel for arrive/departing customers, lounge and hall of fame illustrating journeys taken by the customers.
Wicked Campers price will stay lower that competitors, however a nationwide base price will be established for each vehicle unless sales or promotions arise. Also an introduction to a small increase of overall products price every quarter will be introduced to gain a greater profit margin.
The promotion of the product will be through social media especially Instagram and also through the use of Billboards to advertise to my target market. Promotion will be adjusted according to seasonality in the market, for example Christmas or Coasties specials that are targeted to graduating year 12 students. To increase promotion, Wicked will be sponsoring major concerts to get their brand recognise and give back to the
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The advertisements for billboards and Social media will be the exact same style and design.
For the advertisements, I still wanted to incorporate the original graffiti, hipster art style, but instead of using offensive language and artworks, the advertisements will be represented as a gallery for local artists. Basically, Wicked will be scouting of for the best upcoming young artist in the nation, and broadcasting their artworks all over social media and on billboards in major cities.
CRISIS MANAGEMENT
A crisis can be defined as an extraordinary event, disclosure, or set of circumstances that threatens, or is perceived to threaten, the welfare of one or more staff, customers and stakeholders, or the integrity, objectives and reputation of the organisation. Crisis management is the application of strategies designed to help an organization deal with a sudden and significant negative event. (Janes, T 2010)
There are three main elements that are common to a crisis:
- A threat to the organization
- The element of surprise
- Short decision time.
Unlike risk management which involves planning for events that may or may not occur in the future, Crisis management involves dealing with threats before during and after they have
Home: - Wal-Mart have their own vehicle by which they go specifically to the location given but the client amid requesting the thing. They have a few strategies while utilizing this technique. Some like if the client is a long way from the area then they send the request and it takes regularly 3 to 5 working days to reach. In addition, if the client has the capacity pick their own particular thing from the store then client can visit the closest store of Wal-Mart can pick their things from that
Below the family, the company’s logo has three colors: white, blue, and green. The symbol has a hint of white at the top to represent the sun, the lite blue color represents the rays of the sun shining through a blue sky, the darker blue represents the sky closer to land, the green indicates mountains, and the white zigzag line indicates the separation from the sky and the mountains. The logo is made to look like a circle to represent the whole world. Also, the symbol is outlined by white, which helps it transition to the background color of the business name, several RV brands’ logo that the business sells, and the location of the business. The business name stands out because the name is located right under the business’ logo. Crain, the first part of the name, is large and the only item colored black, and the RV part of the name is red to help show off the products more. All of the RV brands’ logos are colored and styled differently to make the brands stand out from one another. The color of the location, I-30 Little Rock, really helps transition to the backdrop of the business information. The word in white are important facts for the customer to know because most people may only assume they sale RVs rather than sale, services, and has parts for the RVs. The contact information is more bolded to stand out, so that customers do not have to go searching on how to get ahold of the business. The large phrase at the top that is capitalized, in bold red lettering, and outlined in white, will catch the audience attention. As said in the advertisement, “EVERY JOURNEY BEGINS HERE!,” can make people daydream about their next journey (Crain RV 17). Crain RV really showed what information was important to them using the logo and
Echterling, Presbury and McKee (2005) define crisis as a turning point in one’s life that is brief, but a crucial time in which, there is opportunity for dramatic growth and positive changes, as well as the danger of violence and devastation. They further state that whatever the outcome, people do not emerge from a crisis unchanged; if there is a negative resolution, the crisis can leave alienation, bitterness, devastated relationships and even death in its wake; on the other hand, if the crisis is resolved successfully a survivor can develop a deeper appreciation for life, a stronger sense of resolve, a mature perspective, greater feelings of competence, and richer relationships.
The crisis team must keep one thing in mind, above all, when anticipating and planning for crises: crises are fraught with risks, which present themselves immediately, and opportunities, which give small clues and only manifest themselves over time.
No electricity, water, sewer, permanent address and certainty. These are what the people in tent cities live through every day. In the article “Camping for Their Lives”, author Scott Bransford chronicled the stories of people who reside in tent cities, a makeshift housing for informal settlers. He also documented their struggles, the different circumstances of the informal settlers and the origins of tent cities. The author was effective in raising awareness on the issues surrounding tent cities were growth rate seems to be proportionate on the amount of indigent residents. He was able to communicate the story without prejudice by citing stories of residents from Taco Flat, and adding excerpts from interviews with experts on the matter.
Crisis communication is one of the most important and neglected components of organizational communication in today's business world. It is vital that every corporation have contingency plans for emergency situations, both natural and man-made. Studies show that eighty percent of organizations confronted with a major disaster runs out of business within two years.(Hickman & Crandall 1997) Nevertheless, we also know that almost forty percent of all Fortune 1000 companies have an operational crisis management plan in place. (Hickman & Crandall 1997) This paper will examine and evaluate three journals that discuss different aspects and needs for an active crisis plan.
Tent camping is a very prevalent type, getting much attention for being the least expensive and most versatile. While tent camping is the way to go with a tight budget, camping in an RV can be a better option for those with extra money to spend on bringing the luxuries with them into the outdoors (Ruskin). However, it is important to note that when camping with the use of an RV, you must inquire about amenities such as electricity and water hook-up. Since the 1930’s, camping areas have had to expand their offerings to accommodate the advanced needs of campers and RV’s. Although camping with an RV or camper may sound like the ultimate get away in the woods, many loyal tent campers with a traditional mindset have begun to criticize campers who use such vehicles. Many of these traditionalists argue that camping in a vehicle really isn’t camping
A crisis can arise at any unexpected time. There is nothing worse than having a crisis that is completely unexpected of. One of the most important ideals for a crisis management role is to be prepared. If a company is unprepared in a time of crisis it can bring negatively-viewed perceptions their way (Schmidt, 2013, 16). Take Noah, for example. Noah built an Ark on dry land years before the flood, however, once the flood came he was safe and sound in the boat that people laughed at him for building. Noah was prepared (Edwards, 2013, 33). Too often, organizations are not prepared for a crisis and often times, this diminishes their reputation. This means that a company should never leave their reputation vulnerable to reproach, there should always be a crisis-communication plan intact. A crisis communication plan can help keep potential damage to a company’s reputation at a minimal (Stuart & Cohen, 2010). In fact, a survey conducted by the IABC reported that one in three companies would not be prepared if a crisis arises (Holland & Gill, 2006).
Any company or organisation can face a crisis-internal or external at any point. It can not predict the crisis or the issue, but it can prepare for it and reduce its outcomes by effective communication.
In the modern era, there are many things can be considered as a creative professional, including article writing, radio broadcast, deletion, filming music and arts…etc. In other words, each of the writers or artists uses different ways to express their points of view by using their creative professions. Among those different kinds of creative professionals, adbuster is one of the examples that they see themselves as a global network alliance including writers, artists, activists, students, educators, entrepreneurs and even pranksters who want to promote the new social activist movement of the information era through their exploration on the spiritual and culture lessons. The artists of adbuster usually take the existing advertising, to add their thoughts and believes to emphasize fairness standpoint, social criticize and satirize, complaint and protest, political stance and environment-friendly upon different perspectives. There are many different kinds of advertising existed, each of them is basically used to propagate the products in order to promote the consumption. Thus, the situation makes people be induced and became crazy for buying things, which gradually brings lots of finance and business problems that are not easily resolved.
It had been a decade since I camped last, and I recalled it being a jam packed, smokey, noisy family campground. I had only been camping in the “real woods” once, and that was literally decades ago - four of them. And now, Wendy, who is a self-proclaimed Queen-of-the-wilderness, introduced a weekend in the interior of Algonquin Park as one of our - Canadian Destinations.
We want to be your one-stop RV shop. Come to us when you want to buy your first RV,
The communication process is not something that begins when a crisis rears its ugly head rather it is a process that takes place in preparing for a crisis before it happens. While the term crisis represents a blanket term used to describe many situations, each situation is unique, thus presenting different obstacles to overcome. However, with a well-established advanced plan in place an organization places itself in a position to overcome and work around obstacles. The development of a comprehensive crisis management plan is one achieved through effective communication where each member of the crisis management team has an advanced shared understanding of his or her role and responsibility during a time of crisis (du Pr'e, 2005).
This essay will analyze and evaluate the effectiveness of crisis communications and its place within an organization. As stated earlier, I will discuss different examples retrieved from five scholarly articles that are relevant to this topic. I hope to convey the importance of crisis communications.
The major objective of any company is to make profits. Marketing is responsible for identifying a company’s customers anticipating their needs and wants, satisfying theses needs while keeping the its major goal which maximizing profits