Wholefoods Essay

Wholefoods’ expansion onto a Turkish market
While penetrating a new European Turkish market, Wholefoods will definitely benefit from new business opportunities and competitive advantages over its domestic rivals. However, the business expansion strategy should be taken with great care and attention to specific details and local peculiarities.
Corporate management should consider key points assumed by free international trade being measured by the volume of imports and exports. By mastering the fundamental principles of international trade and its empirical implications, Wholefoods will undertake economic transactions with its Turkish counterparts. I this sense, the company should benefit from booming globalization processes tending to integrate the world economy with the presence of overseas companies on domestic markets.
To benefit, Wholefoods should pursue value projects and diversify their product portfolio. Thus, its business expansion should be through growth and diversification (Toivanen and Waterson, 2005).
Primarily, the company should pursue

Within the process of gradual market penetration, Wholefoods will expand sales through its presence on foreign Turkish market and acquire strategically important resources, which are more accessible and cheaper compared to those the company operates in Canada. Further strategic benefit consists in accessing foreign capital, international business experience, information and communication technologies, as well as innovations and know-how, and new capital markets. These strategic opportunities altogether will provide a company with strategic advantage and advanced vision of the internalization of its business. Finally, the presence in Turkey will diversify the company’s distribution and supply