In this chapter, discussion on what is research, research design, population, sampling strategy, sampling methods, sample size will be made. Moreover, great of emphasis will be given to data collection instruments, pilot study and data analysis. At the end a small conclusion will be stated.
3.1.1 Research
Research is a systematic inquiry that investigates hypotheses, propose new interpretations of data or texts, and poses new queries for future research to explore. It is also a systematic inquiry to define, analyse, forecast and manage the observed phenomenon. Research contains inductive and reasonable methods Babbie (1998). Inductive methods analyze the observed phenomenon and identify the overall principles, format, or processes underlying the phenomenon observed; deductive methods verify the hypothesized principles through observations. The purposes are different: one is to expand explanations, and the other is to experiment the validity of the explanations.
Marketing research can be in terms of primary and secondary research .So, primary research is also known as fields research that is it is the collection of new fresh information and data and it can be carried out through the help of questionnaires, interviews, surveys with individuals or groups of people. In fact, at this stage primary research will be used in order, to know about the views of people on internet transactional banking.
Whereas secondary research is also known as desk research and it is the collection of data that has already been collected by others and thus these information can be useful for the analysis of a wide range of marketing and consumer research. One person or entity’s primary data become another person or entity’s secondary data. For exam...
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...qual Model. To some extent a few respondents refuse to participate in the interviews because most of them were in a hurry and some were busy.
3.10 Conclusion
In this chapter, the objectives set for this survey was analyzed in more details to gather data more effectively and efficiently. Emphasis has been given to the research design and have shown its importance. Moreover, large of emphasis has been given to sampling Methods, data collection which states why questionnaire has been used and through the pilot study it has stated clearly who was the one who questionnaire has been distributed first and what respond have been receive from the respondent. The techniques as described in this chapter have been of great importance in achieving the objectives of the study. The next chapter deals with the results discussion and interpretation of findings.
The authors of this article have outlined the purpose, aims, and objectives of the study. It also provides the methods used which is quantitative approach to collect the data, the results, conclusion of the study. It is important that the author should present the essential components of the study in the abstract because the abstract may be the only section that is read by readers to decide if the study is useful or not or to continue reading (Coughlan, Cronin, and Ryan, 2007; Ingham-Broomfield, 2008 p.104; Stockhausen and Conrick, 2002; Nieswiadomy, 2008 p.380).
Thus, market research provides the basis if early stages of marketing planning, it is an essential step for the whole marketing research process. Reference: · Tony Proctor, “Essential of marketing research”, Second edition. · Wright & Crimp, “The marketing research process”, fifth edition. · www.vw.co.uk · http://www.germancarfans.com/news.cfm/newsid/2030923.001/page/1/lang/ eng/volkswagen/1.html · http://townhall-talk.edmunds.com/direct/view/.ee9a960/510 · http://www.cbsc.org/ontario/english/search/display.cfm?Code=4013&coll=FE_ FEDSBIS_E
The two questions were designed to provide useful information. The respondents who are female and age between 18-24 or 25-35 contributed to the research. Others were seen as invalid questionnaires. The third section is the most important section of the questionnaire. There were ten closed questions in the third section which follow an easy to hard order, but eight of them were single answer questions whereas the rest two were multiple choice questions.
This will include primary as well as secondary research. The primary research would include a survey that would be conducted in selected localities of Delhi and nearby areas where the responses of consumers would be recorded through a designed questionnaire. Secondary research would include various aspects of brand management through internet, journals, company reports, expert views etc.
Secondary research is marketing research based on previously gathered data. By using secondary research companies can evaluate a strategy, based on records of market research gathered from the company itself and different sources over a period of time.
Research is systematic way to find out facts and knowledge as Kothari (2006) has analyzed that research is the pursuit of truth with the help of study, observation, comparison and experiment; the search for knowledge through objective and systematic method of finding solutions to a problem. However there are two types of researches one is by Purpose and other is by method. The type by purpose falls into three categorize such as Basic, Applied and Action Research.
Marketing research is the first important step that a marketer has to do before creating marketing plan and launching a product or service domestically or internationally. Knowing that creating an effective marketing strategy will help identify the target customer needs then find ways to capture the intended customer's attention with a unique value proposition and finally get the customer to perform the intended action. Marketing research requires company to spend resources to obtain in many different research activities such as marketing testing, surveys, finding out more data and statistics. There are primarily two types of marketing research, primary data research that a business can do itself or hire someone to perform. This data is collected specifically for the purpose at hand and is customized for your business. Marketing research is the planning, collection, and analysis of data relevant to marketing decision making and the communication of this analysis to management which provides information to make better decisions at every stage of marketing plan strategy. Usually, there are 7 steps that marketers take when they conduct in a marketing research. First, marketer needs to identify problems and state research objectives. Ultimate goal is to develop clear, concise, and meaningful marketing research objectives Development of an approach to the problem. This stage includes objectives of conducting research, formulating conceptual framework, analytical models, research questions, developing hypotheses, and identifying the information needed. This process is guided by discussions with management and industry experts, analysis of secondary data, qualitative research and pragmatic considerations. Understand the decision-making e...
Secondary marketing research or desk research is generally used when a company considering, extending a business into new markets or adding new services or product lines, because it already exist in one form or another.
When overseeing market research, it would be beneficial for a company to use both primary and secondary market research. This paper will cover the different tools necessary to conduct primary and secondary research. Secondary market research is research that has already been prepared by other companies and is available in various types of forms to be used by others, such as graphs, and charts. Primary research is research performed by a specific company and custom-made to that companies wants and needs.
This research focuses on data or information that was collected by other people and is available for either free or paid use for others. Target heavily uses the process of secondary research, as previously mentioned data mining thru different big data warehouses to find the pieces of information that allows Target to impact their customer base with mailers, offers and discounts to keep people spending their money is a pivotal role in the marketing strategy for Target. Primary research is a kind of market research which is done by the business or company itself with the objective of gathering information that can be used to improve the products, services, and functions. Primary market research is also known as field research since it is research done from scratch, without using any information that is already made available through other sources. We have stated that Target utilizes large quantities of secondary research, however Target is growing their primary research methods with their Red Credit Card and additional buying/spending habits that are completely internal to Target
The need for research is imperative; research is the wheel that drives educational, technological, and business advancements. As researchers we frequently believe that we comprehend research – in actuality many are still mystified by the term and truly ascertaining what research really means. Defined it simplistic terms, research consists of attaining sustainable evidence which will answer a specific research problem (Leedy & Ormrod, 2013). The heart of the research process is the problem, researchers must see the problem with clarity and state it in detail and through ambiguous terms. Empirical data has shown that there are various researchable problems that need to be expanded
After establishing the research problem and what results are wanted, it will define how it will find the answers. Research is a form of collection and interpretation of information that will form the basis of finding answers to questions. The research uses theories and methods that h...
On the other hand, weaknesses existed. The primary research was the most difficult and frustrating sector, for it was difficult to keep in touch with the potential competitors; hence, a chance to learn more and analyse deeper from the potential competitors was missed. To conclude, the result and analysis of primary and market research which was based on the questionnaire was not convincing enough, and it was the main sector which needed to improve in the future.
The nature of research instruments, the sampling plan and the type of data the research design constitutes the blueprint for the collection, the measurement and analysis of data. It aids the researcher in the allocation of his limited resources by posing crucial choices.
Striating from the research idea to the culmination of the findings, the research process entails many segments, all of which are imperative. By choosing the research methodology, the researchers can formulate the path to be used in conducting the study and reporting the findings. The methodology helps in the search of literature, development of research questions and the creation of the most suitable study design. It also assists in the interpretation of the results and the publication of the findings in journals.