What Makes People Read The New Yorker's Magazine?

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From its custom typeface to its elite, three day festival, The New Yorker oozes upper class eccentricism. It is, in fact, the magazine of young, slick New Yorkers. As a magazine, The New Yorker contains an eclectic mix of politics, pop culture, poetry, humour, and cartoons. This begs the question: what makes people read the magazine? Maybe it’s the 92 year history, the award winning long form journalism, or the enticing (often provoking) covers. The New Yorker strives to be the magazine of class and intelligence while having something just a bit unconventional about it all. While achieving this, though, it still maintains an air of relatability through cartoons and friendly design— presumably for those who aren’t quite there on the social ladder, yet. “Yet” …show more content…

The older format begins with the “Goings on About Town,” then abruptly moves to articles about various topics with cartoons and poems in between, seemingly crammed in wherever they could so readers wouldn’t get bored. The newer issues have seemed to fix this problem by letting the reader gloss through the magazine as if it is one long book covering various topics. The only keepsake is the random poetry boxed away in the corners of select pages. These poems do not necessarily cover the topic in the article, but it is not uncommon, especially in political articles. The general layout allows readers a small break from “serious” journalism to a bit of creative poetry or a lighthearted cartoon. As Lisa Harrison writes in a journal article, the first editor of The New Yorker had “notions of wit and clarity, about being ‘human,’ as opposed to corporate” (Harrison). Wit and clarity to signify the presence of elegance in prose and humour. Nothing is overtly stated, that would be too brash for such high class readers. This choice of focusing on the human interests through design and writing lead the magazine in its unconventional

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